ASSIGNMENT

On
Marketing
Assignment No. 2

Submitted To:
Prof. Rizwan
Submitted By:
Abdullah Ghauri
Registration No.
M1F17BBAM0061

Program: BBA (HONS)

Semester: 6th

University Of Central Punjab

Question NO 1
This chapter indicated that consumers go through a series of steps (from
problem recognition to post purchase evaluation) as they make purchases.
write a report describing what you as a consumer would do in each of these
steps when deciding to purchase of the following products:

What is Consumer Buying Process?

A buying process is the series of steps that a consumer will take to make a purchasing decision.
A standard model of consumer purchase decision-making includes recognition of needs and
wants, information search, evaluation of choices, purchase, and post-purchase evaluation.
1. A suit for an upcoming job interview
2. A used car
3. A new smart TV
4. A fast food lunch
5. A disposable razor

5 Stages of Consumer Buying Process

• Recognition of needs/Problem
• Information search
• Alternatives/Option Evaluation
• Purchase Decision
• Post-Purchase Evaluation
 Consumer Buying Process of “A suit for an upcoming job
interview”

I need a new suit for an upcoming interview I have nothing

Problem Reconization to wear for the interview.

I checked several brands, which are offering dress suits of

Information Research different quality with different prices. I also gathered
information from friends and relatives to get an idea.

I compared several brands which are offering suits. I selected.

Evaluation of alternatives I compared their prices and quality and I also check people
feedback about brands.

I chooses one from the brand I likes because they are offering
Purchase Decision suits of very good quality and also there is 20% off on suits
which also satisfy my budget. I made the purchase.

I like my new suit and I am satisfied with its quality and the
Post Purchase evaluation material is very amazing and the colour is very shiny. I am
happy with my choice.
 Consumer Buying Process of “A used car”

I am tired of driving my old useless car, and its stopped

Problem Reconization working. Now I badly need to buy a used car so I can continue
my daily work.

I gathered information about different car shops which are

saling used cars and I also took suggestion from friends and
Information Research
relatives about cars that which car is good in used condition.

I compared different used cars, and their prices and conditions

that I selected. I also keeps in mind about good and bad features
Evaluation of alternatives of each car and I narrow my choices to three cars models which
are best.

I chooses one that which is in affordable price and it has amazing

Purchase Decision features and it’s condition is much better than others. After asking
my friend I made the purchase.

I am very satisfied with my choice because it has very amazing

Post Purchase evaluation features and it also has shiny colour which I like the most. It
has very good average.
 Consumer Buying Process of “A new smart TV”

My old smart Tv is not working well. I really need a new

smart tv in order to remain in touch with current affairs
Problem Reconization and important information.

I visited different electronic shops and online stores in

order to get information that which brand offering the
Information Research smart tv with great features. I also talk to my friends to get
an idea.

I compared several brands smart tv and their features and

prices. I bounded my choices to two brands which have the
Evaluation of alternatives best features like slim, bluetooth and quality and price and
compared both brand’s features and quality.

I chooses one that have amazing quality and features and it is

less expensive as compared to other brands. Because I have to
Purchase Decision buy keeping in mind my budget and it satisfy my budget. I asked
my friends than I made the purchase.

I like my new smart tv because its has amazing features and

Post Purchase evaluation quality. Its graphics and display result is glorious. It has very
big screen which amaze me. and I am happy with my decision.
 Consumer Buying Process of “A fast food lunch”

I am very hungry, I need to immediately eat

Problem Reconization something to satisfy my hunger.I prefer fast food.

I checked out several fast food brands website and

Information Research mobile app and what they are offering in fast food. I
asked my friends and family that which brand is good
in taste.

I checked out people reviews about brand’s taste and

Evaluation of alternatives quality that I have selected. I compared their prices and
deals they are offering.

I chooses one brand which are offering great deals and

people reviews are very good about that brand taste and
Purchase Decision
it’s cost is less as compared to other brand. I ordered the
food.

The taste was delicious, and I also recommand to other

Post Purchase evaluation to try their stuff. Good and quality material was used in
the food and I am satisfied with my purchase I made.
 Consumer Buying Process of “A disposable razor”
Problem Reconization
Information Research
Evaluation of alternatives
Purchase Decision
Post Purchase evaluation
My beard has grown much bigger. I need an immediate
shaving. I need a disposable razor for shaving.
I gathered information about several brands which are
offering disposable razors. I also took suggestion from
friends about razors brand which is good.
I compared several brands which are disposable razors
I also compared their prices and quality, smoothness and I
also check people feedback about brands.
I chooses one from the brand I likes because they are offering
razors of suitable price, quality is good and smoothness is
great and has strong grip and brand has used advanced pivot
which prevents to cut and damage the skin. I made the
purchase.
I used the razor and it is very smooth, with advanced pivot in
razor my skin gets zero % damage. I am very satisfied with
my decision and razor quality.