CONCEPT TESTING

NURNABILA MAISARAH BINTI IDROS 2018693608 PEH2256C2

List out the appropriate questions to respondents regarding your NPD and

price that they might consider to buy

Questionnaires

1) Occupation

a. Student

b. Working

c. Not Working

2) Age

a. 18 – 24

b. 25 – 30

c. 31 – 35

d. 36 – 40

e. 40 and above

3) Are you involved in agricultural activities?

a. Yes

b. No

4) Do you always travel from places to places?

a. Yes

b. Rarely

c. No
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5) If you had a choice, how do you prefer to keep your fruits fresh?

a. Coat with wax

b. Coat with an organic edible food coating

c. I don’t do anything

d. I don’t min

e. d both

6) Explain, why did you choose that type of coating?

You may pick more than one answer

a. Edible

b. I don’t have to wash it

c. Keeps the fruits fresh in a longer time

d. Cheaper2

e. Easier to find in stores

f. Environmental friendly

g. Because both has their own benefit

7) Do you know what is the function of a food coating?

a. Yes

b. Maybe

c. No

8) Wax is a better coating for fruits compared to organic edible food coating

a. Agree

b. Mixed Feeling

c. Disagree
CONCEPT TESTING

9) Which form of food coating do you prefer the most?

a. Liquid

b. Powder

c. I don’t mind

10) Have you ever heard of organic edible food coating ?

a. Yes

b. Maybe

c. No

11) Will you purchase an organic edible food coating?

a. Yes

b. Maybe

c. No

12) Suggested price for organic edible food coating?

a. RM15 – RM18 per package

b. RM19 – RM21 per package

c. RM22 – RM23 per package

d. RM24 – RM25 per package