iVend Loyalty

Loyalty Programs to Engage and Retain Customers

N e w Yo r k | M e x i c o | P a n a m a | N a i r o b i | L o n d o n | D u b a i | N e w D e l h i | S i n g a p o r e | S y d n e y
Product Overview
Getting customers to come to your stores and shop is one thing, ensuring they come back again for repeat business is a very different challenge.
Everyone loves gratification and if it is instant, it is that much more appreciated. Customers are spoilt for choice of moving to other retailers, either in store or online and therefore it is
becoming more and more important to acknowledge the customer for the business they do with the retailer. Equally important is to monetize the gratitude. Reward them for the business they
do.
iVend Loyalty is a points & rewards management application, designed to significantly improve customer retention by bringing them continuously back and improving customer satisfaction
levels. iVend Loyalty is seamlessly integrated with iVend Retail and can integrate with any Business Management or Retail application using its APIs.
Flexible Loyalty Plans with multiple redemption features make iVend Loyalty an imperative solution not only for the Retail Industry, but also for non-consumer industries like manufacturing and
non-profit organizations.

Product Features
Auto Detect Operation Modes Ÿ Award of Loyalty Points based on Conflict Resolution rules and Hierarchal Fallback of
iVend Loyalty is configured to operate in a real time mode allowing consolidation of data Criteria Groups
across stores and the head office in real time. However, when connectivity is not available it Ÿ Detailed Audit Trails for all Scheme modifications within the system and much more
processes the transactions locally and then synchronizes with the head office whenever the
connectivity is restored.
Level Based Redemption of Points
All registered Loyalty Customers fall in one of the many user defined levels that is the basis
Multiple Registration Modes for redemption of Loyalty Points. Some useful features of level based Redemption are:
Registration of Loyalty Points can be configured in three modes. It can be attached to a: Ÿ User Defined Levels e.g. Silver, Gold and Bronze
Ÿ Customer ID Ÿ Different Points-to-Currency conversion ratio for each level
Ÿ Loyalty Card Ÿ Different redemption percentage against an invoiced amount for each level
Ÿ Loyalty Card Attached to a Customer ID Ÿ Different threshold limits and rules for upgrade to the next level or downgrade to a
level below
Flexible Card Number Management and Allocation Ÿ Level versioning rules
Card Number generation is possible using: Ÿ Current Level and Fallback based redemption methods where the first allows for
Ÿ Pre-Printed Loyalty Cards redemption of points by calculating points based on the current level of the user
Ÿ System Generated Card Numbers: Creation of custom number schemes and generation while the latter begins with the current level and iterates the next lower slab
of bulk numbers for distribution is offline mode is also provided in this mode definitions when the threshold limit is exhausted
Ÿ Allocation of card numbers and number series to different stores is based on the mode
of operation. Rewards Management
This feature allows the functional administrator to manage the Loyalty Rewards in an
User Defined Loyalty Schemes effective manner. It is possible to award both points and currency to the loyalty customer
iVend Loyalty comes with an extremely configurable Loyalty plan setup engine. Some of the from multiple active plans. This module provides the features such as:
ways in which plans can be configured are: Ÿ Award and redemption of points and currency in a hybrid configuration.
Ÿ Combinations such as Customer Group, Item Group, Item, Promotion Scheme, Layaway Ÿ Points Journal that displays the minutest of details pertaining to award and
Plan etc. redemption of points by a customer
Ÿ Definition of Loyalty Points based on Quantity and Value with the ability to mark Ÿ Loyalty Point Aging provides a time frame based aging of earned points either on the
certain selections as exempt from the scheme Customer Group, Customer ID or a Loyalty Card Number
Ÿ Ability to include all possible criteria combinations using an “All” option Ÿ Loyalty Customer Status provides a flexible mechanism of upgrading or downgrading
Ÿ Comprehensive Exclusion Rules that exclude items with Discount Overrides or Items the status of a customer either in an automatically configured or a Manually Batch
marked as Promotional or items on Layaway etc. Process based manner.
Ÿ Possibility of running multiple schemes at any given point in time with the ability of
allocating version to each scheme
Business Benefits
Develop that relationship: Whether a small Business or large each
customer counts, Loyalty programs help build & faster relationships with
customers. It is possible to retain a one-time shopper or regular
customer or the window shopper by offering a financial benefit. Socially,
they all have the potential to spread word about the business to their
friends, family and online networks and become loyal customers.
Get more Sales with your Rewards Program: Loyalty programs
encourage people to Buy and then repeat the purchase. Customers like
to be rewarded for their loyalty — especially if the rewards program
offers them a significant savings or discount. Incorporating rewards
programs that connect to customers socially, puts additional focus on
the business, thereby increasing the potential for new customers
through word of mouth recommendations
Recognition is the Buzz-word: Acknowledge the Customer with instant
Gratification.
More I buy more I feel the need to be rewarded. iVend loyalty programs
Deployment Landscape
help in setting up exclusive level definitions for various customer
categories like Silver, Gold & Platinum.
Ability to track and monitor shopping habits: The most valuable
aspect of iVend Loyalty is that it gives retailers the abilities to
identify individual customers and to measure & understand their
buying patterns. This behavioral trend far outweighs the “currency”
value of providing consumers with rewards for shopping at any
retail store.
The Shopping behavioral intelligence of loyalty program can make
retailer use it in many innovative ways to tailor new promotional
activities with focused & targeted campaigns. A customer loyalty
program can become an ingenious marketing tool that makes a
memorable statement about a Retail business.
How Does it Work
Seamless integration between iVend Loyalty and iVend
Retail ensures that customer specific information is
available at the POS for the cashier.
Once a customer is selected at the POS, his current points
are displayed to the cashier. The customer has the option to
utilize his loyalty points as a tender defined in iVend Retail.
The points accumulated are integrated into iVend Loyalty
and iVend Retail on the completion of the transaction at the
POS.
Each time a transaction is completed in iVend Retail the
customer registered for Loyalty is rewarded as per
configuration. The data flows transparently through the
enterprise behind the scenes across system and network
boundaries.
The application also comes with standard e-mail templates
which can be used to communicate with the customers.
These templates can be used to inform the customer on
their loyalty point statuses.
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