SHRI MAHILA GRIHA UDYOG

LIJJAT PAPAD

A JOURNEY OF 53 YEARS..

THE BEGINNING
Began with 7 semi-illiterate lady tenements of Lohana Niwas
Founded in Girgaum, Mumbai On 15th March, 1959
Expanded as an Institutions
A small inconspicuous function of making 4 packets of papad started

Borrowed .80 from Chaganlal Karamsi Parekh, A member of the servants of India Society and a social worker.

"Pitamaha" Late Shri Dattanibapa (Shri Purshottam Damodar Dattani) who showed the correct path and guided the Institution till his last breath.

INTRODUCTION
Started in 1959 with 7 members and borrowed .80/ 1966 registered under the Bombay Public Trust Act, 1950 and registered under Societies
registration Act, 1860
Got recognition from Khadi & Village Industries Commission as a village industry
Its Not a public or private company, Its a Papad Rollers Institution
Objective : Employment to the ladies ( Sisters)
Sales : .850 crores
Employment over 43,000 women

ORGANIZATION OF STRUCTURE
Central Managing Committee
21 Members

President

Vice- President

2 Secretaries

2 Treasurers

AWARDS
6th Sept 2002, Business Women Of the Year by The Economics Times for corporate
excellence
14th March 2003, Best Village Industry Institution award from Honble Prime Minister
Shri Atal Bihari Vajpayee
4th Feb -2011, choosen as the POWER BRAND 2010-11 by the Indian Consumer
Brand Equity Award by Honble President of India, Late Dr. A.P.J Abdul Kalam.

PRODUCTS
PAPAD
CHAPATI
KHAKRA
APPALAM
MASALA
VADI
GEHU ATTA
BAKERY PRODUCTS
SASA DETERGENT POWDER

PHILOSOPHY THAT GUIDES

LIJJAT
SHRI MAHILA GRIHA UDYOG LIJJAT PAPAD IS SYNTHESIS OF THREE
DIFFERENT CONCEPTS, NAMELY:
The Concept of Business.
The concept of Family.
The concept of devotion.

THREE GOLDEN RULES

Beside basic principles like self-reliance, co-ownership & faith in dignity of
labor, the institution has also formed three Golden Rules.
1. All the rights of the institution must belong to members only
2. There must maintains of Lijjat quality at any cost
3. There must be clean and bound accounting system

BASIC THOUGHTS
It is voluntary organization of sisters.
The organization is neither for the poor sisters nor for the rich ones
It never accepts charity or grant.
It believes in running the business wisely.
The organization strictly observes the practice of maintaining the accounts regularly
writing the books daily & preparing balance sheets every month.
The organization is like a family & sisters run it as if they all belong to the same family.
The organization is like a revered place of worship.
No one can change these basic thoughts of the organization

INSTITUTIONAL WORK FLOW

Only one lady from each family can be a member at Lijjat.
Each lady is expected to roll around 5kg dough of papad each day.
Each lady makes about 400 papads day
Sisters are given .39/kg as Vanay( as they dont call it as wage)
When she hands it over to the company.
The sisters at Lijjat DO NOT use machines to Roll the papads .

INSTITUTIONAL WORK FLOW

Lijjat believes thats how it maintains its taste due to the only use to hand and no
machines.
The taste of Lijjat remains the same no matter where in the world the ladies make the
papad cause of the same quality ingredients used to make them.
Once made and rolled , they are assembled at one office and then distributed to the
distributors all over.
There is no warehouse made for Lijjat.
The workers are made to go through a training at the Lijjat training house for about 5-7
days after which they are expected to continue the work at their respected houses.
Lijjat entirely works on the profit sharing structure.
The cheque for the same is given to the workers at the end of the year and the other
during diwali.

GOVERNMENT ROLE PLAY

As per govt. regulations, self employment to all ladies is given by objectives.
Tax Exception
Govt. provides interest subsidy for Lijjat

LIJJAT PAPAD TOWARDS THE

GOVERNMENT
Lijjat papad has played a very important role to help the government during natural
calamities .
For ex: it helped the government during Bhuj and Latur (Chincholi) earthquake.

BRANCHES - 83
Mumbai Branches: 19
Outstation Branches: 64
Andhra Pradesh

Jammu

Bihar

Karnataka

Delhi

Madhya Pradesh

Gujarat

Maharashtra

Haryana

Odisha

West Bengal

Tamilnadu

Jharkhand

DIVISIONS - 27
Advertising Division
Chapati Division
Dal and Flour Mill Division
Export Divison
Gehu Atta Divison
Masala Division
Printing Division
Poly Propylene Division
Store Room
Depot
Raw Material Division

SALES OFFICE
Ahmedabad
Bhuj
Hyderabad
Kolkata
Vadodara
Vashi

DISTRIBUTORS
All across, India
Distributor selection process
Requires deposits, based on the size of order
Orders are accepted once a month, also whenever required
Delivery time is 3 to 7 days
No-Credit Policy

MARGINS
Dealer Price
(100 gm)

MRP

Avg. Margin

Udad with Pepper

21

25

16.00 %

Udad with Red Chillies

21

25

16.00%

Udad with Garlic Chillies

21

25

16.00%

Moong (50% Udad & 50% Moong)

26.5

32

17.00%

Udad Special

26.5

32

17.00%

Moong Special (50% Udad & 50% Moong)

26.5

32

17.00%

Punjabi Masala Special

26.5

32

17.00%

14

17

17.00%

Varieties

Jeera Papad (Long)

EXPORTS
Same price for exporters as that of domestic dealers
No MRP on products

MARKETING AND
ADVERTISEMENT
Only 1% of the profit is used for marketing and advertisement
No major efforts are undertaken for marketing
This is to avoid, surges in demand, as it will affect the entire process
Organic growth is encouraged