Academic Year 2021-2022

Continuous Internal Assessment - II

Name - Avdhoot Pradeep Dandekar

Class - SY.Bcom , Div – A
Roll no – 5081
Subject - Management - Production &
Fiance (COM IV) SEM IV
Submitted to - Dr. Seema Somani.
 Introduction

• Shri Mahila Griha Udyog Lijjat Papad, popularly known as Lijjat, is an 
Indian women's worker cooperative involved in manufacturing of various 
fast-moving consumer goods

• The organisation's main objective is empowerment of women by providing

them employment opportunities.

• Lijjat is primarily a cottage industry, urban by its origin, which has spread
to the rural areas
 History

• Lijjat was started by seven Gujarati women from Jabalpur (now 

Jabalpur) borrowed Rs 80 from Chhaganlal Karamsi Parekh to start
a venture to create a sustainable livelihood.

• On 15 March 1959, they gathered on the terrace of their building and

started with the production of 4 packets of papads

• Lijjat expanded as a cooperative system. In the first year, the organisation's

annual sales were Rs. 6196.

• Publicity through word of mouth and articles in vernacular newspapers. In the

beginning – 25 women.
• By the second year ___ 100 to 150 women had joined the group, and
by the end of the third year it had more than 300

• By this time, the terrace of seven founders could no longer

accommodate the members and the ingredients, so the kneaded
flour was distributed among the members who would take it to
their homes and make papads.[11] The papads were brought back for
weighing and packaging.

• Lijjat papad believes in the philosophy of ' Sarvodaya' and

collective ownership.

• Members are co-workers and are fondly refered as "sisters". Men

can only be salaried employees.
Organization structure
 Production and Packaging process

• The production process begins at 4:30am in the morning.

• The sister members collect their respective doughs and start

rolling the dough.

• The rolled dough is then dried on the piece of a cloth in the

sunlight.

• When it dries it is brought to the quality department.

• The checking is done in batches and if the batch doesn't

match Lijjat standards , the whole batch gets disposed
 Packaging
• The Institution itself carries out packaging process.

• Plastic bags are manufactured without any technical help

or machinery instead are handmade.

• The packaging members comprise of 70 sister

members.

• The bags that are used for packaging are made of

polypropylene (PP) bags.
 Marketing Positioning

• Lijjat papad declining sales figure for consecutive three years ___ Rs 298
Cr (1999-2000) , Rs 288 Cr ( 2000-2001) and 281 Cr (2001-2002)

• Lijjat expanded to North- Delhi , Punjab , Himachal Pradesh,

Jammu and Kashmir markets.

• Each branch is responsible for the marketing of the products in their

areas.

• The new centralized marketing officer now procure surplus production

from different branches and market it at all India level.

• Lijjat as the strongest brand in papad industry. The other big brands
in the papad market are Bikaner , MDH and Shaktibhog.
 Contribution to society

• Provide employment to women , providen education to sister

members.

• On several occasions the Lijjat papad sister members

have undertaken social activities such as distributing
nutritional food for poor children , raised money for
conducting community marriages.

• Lijjat took up rehabilitation of Chincholi the earthquake affected

village in the latur district of Maharashtra.

• Lijjat never takes donations , it only gives

donation.
 Problems faced by Lijjat Papad

• The papads are made in different parts of India due to which

the final results varies.

• Shri Mahila Griha Udyog Lijjat papad also faced the problem of
their product 'Sasa Detergent' due to which they are liable to pay
sales tax.

• The papads needs to be dried for certain amount of hours. Therefore

during monsoons it is difficult to dry papad outdoors.

• Lijjat currently exports through merchant exporter. They does not

include itself in exporting. So they have to invest their large number
of savings.
 Factor for Success and Future Plans.

• Merging of ownership with Membership

• Consistent Quality products.

• Informal work environment.

• Make Leaders out of ordinary women.

 Conclusion

• The most amazing lesson managers can learn from Shri

mahila grihan udyog lijjat papad, sticking to its core
value for past 40 years.

• The Institution makes women self reliant and self

dependent
• Lijjat provides them the platform to improve status in the society
, which is their justified right.

• As the business house , Lijjat itself has been trying

rewrite its own success product with varying degree of
success.

• Lijjat doesn't take donation it only gives donation which

enhances members self esteem and in their own
organisation
 Reference

• "Successful women entrepreneur : Shri Mahila

Grihan Udyog Lijjat Papad ( Lijjat)".

• ICFAI Center for Management Research ,

Retrieved 8th January 2007.

• Malathi Ramanathan "Grassroots developments in

women's empowerment in India : Case study of
Shri Mahila Grihan Udyog Lijjat Papad ( Lijjat)”.
(1959-2000) Retrieved 15th January 2007.

• "Organization - The Begining". Lijjat .Retrieved

4th February 2006