Assignment

PROMOTION DECISIONS, PERSONAL SELLING & SALES PROMOTIONS

1. Discuss the different steps invoved in Promotion Decision

2. What are the major features of promotion decisions?
3. Explain the concept of Promotion Mix
4. Explain the term Integrated Marketing Communication
5. State &explain the various components of Integrated Marketing Communication
6. Explain the term
a. Above the line activity
b. Below the line activity
c. Through the line activity
7. Define the term
a. Publicity
b. Sales promotions
c. Advertising
d. Personal selling
e. Public Relations
f. Direct marketing
8. Explain the features of Personal Selling
9. State &explain the reasons for the need of Personal Selling
10. State &explain the different types of Personal Selling
11. Which factors are taken into consideration while undertaking Sales Promotions?
12. What are the objectives of Sales Promotions?
13. State & explain the different types of Sales Promotions