UNIT8:

Product
Assignment
1. Explain in brief the term product
2. What are the different types of product?
3. Discuss the diffferent types of consumer products.
4. Which paramerts are used in marketing consideration while classifying different
types of consumer products?
5. What are durable & non durable goods?
6. Explain the five levels to a product as defined by Kotler
7. Explain the term Product Decisions
8. Explain the term Product Line Decisions
9. Define the term Brand.
10.Explain in brief the term FMCGproducts. Discuss the different categories of
FMCGproducts.
11.Explain the Characteristics of FMCG products
12.Define the term:
a. Product mix
b. Product line
c. Product line length
d. Product line strategies
e. The width of the? W product mix
f. Product mix strategy
g. Product portfolio
13.Explain the BCG Matrix in detail.
14.Explain GE/ McKinsey Matrix
15.Describe the Product Life Cycle (PLC) along with the differtent stages the
product passes.
16.Which are the Nontraditional Product Life Cycles? Explin in brief the reasons to
study these product life cycles.
17.Define the terem Diffusion of Innovations.
18.Which are the Elements of Diffusion of Innovations
19.Which are the different Types of Innovation-Decisions
20.Explain the process of Diffusion of Innovations
21.Discuss the process of New-Product Development
22.Explain the Factors That Contribute to Success in New Product Marketing
23.Explain the Factors affecting the adoption process