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Strategic planning relies on a number of methods and tools to define and interpret information for
comparing alternatives. This chapter identifies selected planning methods according to four
purposes:
1. Methods to clarify issues and problems. - All planning teams need creativity and
analytical rigor to define problems and compare options. Several structured
techniques promote both creativity and rigor.
3. Methods for social, environmental, and economic analysis. - Your planning team
needs to anticipate the social, environmental, and economic impacts of its proposed
goals and strategies. Several frameworks are available for this.
4. Methods to discuss the future. - Planning is about forecasting the future and
deciding how to prepare for it. Your planning team should practice and learn from
techniques of "futures analysis."
Planning tools do not have to be quantitative to be useful. Quantitative models can be important,
but they are not the only or best techniques to promote the "systems approach" in thinking about
a problem and its possible solutions. Box 6 presents criteria to help you evaluate the
appropriateness of different planning methods and tools, whether alone or in combination. Let
these criteria guide your selection.
Insufficient application of planning tools leads to disorganized thinking. The discipline of the tools
keeps the planning focused and organized. But you want the tools to serve your process, not to
control it. It is often easy to allow the tools to become ends in themselves. Especially in the
industrialized countries, some expensive efforts in forest planning have failed exactly for this
reason.
Your best sources of problem-solving tools are books, articles, and videos in management
science (see Appendix II, Part C). These are increasingly available in even the remotest places of
the world - and in an increasing number of languages. Here, we briefly mention some of the
classical methods that your planning team is most likely to need:
· Problem Statement Guidelines - Sometimes your improvement goals are vague and
poorly defined. You apply problem statement guidelines to sharpen the definitions of
any problem into its what, when, where, who, why, and how dimensions. Each team
member is asked to state the problem according to these guidelines. In a subsequent
step, you compare these statements to make a final problem statement acceptable to
the group as a whole (Worksheet 7).
· Problem Trees. - For complex issues, you systematically identify causes and effects
with the help of a problem tree. A problem tree is a diagram of boxes and arrows that
show causes at a low level, leading to effects at a higher level (Worksheet 9). The
causes are the roots of the tree, and the effects are the fruits. Your team lists different
problems, and then connects them with arrows to show linkages. You repeat this
several times until your problem tree is complete and logical. The problem tree
directs your attention to fundamental, deep-rooted explanations. Box 8 presents an
example.
· Force-Field Analysis. - Most goals are characterized by restraining forces that hold
you back, and driving forces that push you forward. In force-field analysis, you
identify these forces, and you assess your degree of influence to control them. If you
know which forces are holding you back and which can carry you forward, then your
planning focuses on how to reduce the former and exploit the latter. You rate the
different forces for both importance and the extent of your control over them. You
concentrate your actions on the high-rated forces (Worksheet 11). An example is
presented in Box 10 for improving success in afforestation and reforestation.
Source: Adapted from FAO, 1994, Formulation of Agricultural and Rural Investment Projects: Planning
Tools, Case Studies, and Exercises, Volume 2 (Reconnaissance), Rome, Italy, Tool No. 5.
In the following example of afforestation and reforestation, you list all the driving forces and restraining
forces. You rate each force by its importance (i.e., amount of impact) and by your degree of control over it.
Suppose that these scales are measured from "1" (low) to "5" (high), and suppose that your ratings give
the following results:
Importance Your Control Total
Driving Forces
Rising prices of wood products 2 2 4
Genetically-improved planting stock 2 4 6
Improved operational planning 4 5 9
Increasing public support 3 2 5
Restraining Forces
Decreasing agency budget 3 2 5
Irregular annual precipitation 5 1 6
Poor procedures for hiring and paying field workers 4 4 8
Losses to fires and grazing 5 3 8
If you can find some forces that explain others, the effectiveness of your actions will be greater. For
example, suppose that "improved operational planning" can reduce "losses to fires and grazing" as well
as "poor procedures for hiring and paying field workers." Because it has these cross-impacts, you give
special attention to "operational planning."
· Models in Economic Geography. - Regional models are helpful for indicating how
different kinds of investments - such as in forest plantations, tourist facilities, etc. - will
create demands for credit, transport services, infrastructure, and employment. To
explore these issues, you may want to employ input-output models, regional trade
flow models, and production linkage studies. Other models show how populations
locate in response to economic and social "growth poles." These and related
approaches are described in the references on regional economic development (e.g.,
see Appendix II, Part B).
Seldom are you able to completely estimate the social, environmental, financial, and economic
impacts of a strategic plan in quantitative terms. Even if possible, you have no way to combine
these dimensions in one measure, e.g., monetary value. In principle, planners solve this dilemma
through multi-criteria analysis that uses mathematical programming. But in practice, multi-criteria
analysis is a sophisticated planning tool that few of your interest groups and team members will
be able to understand.
On the other hand, almost everyone should be able to understand a matrix for trade-off analysis.
You accomplish this by ranking proposed actions according to different evaluation criteria (Box
12). This can be another way to build participation into planning, and to favor a "systems
approach" in comparing alternatives.
** You may choose to weight some criteria more heavily than others. Suppose that you want to
emphasize social more than environmental and economic factors. Depending on the weights you apply,
this may favor Strategy B over Strategy A.
Source: Adapted from Yves C. Dubé, 1995, "Macroeconomic Aspects of Forestry Sector Planning," p. 69
in D.G. Brand (ed.), Forestry Sector Planning. Proceedings of a Meeting Held 18-22 September 1994 in
Anchorage, Alaska. Canadian Forest Service/Food and Agriculture Organization, Ottawa, Canada.
To conclude, the social, environmental, and economic tools you select for your strategic planning
should be determined by:
· the extent to which your interest groups will accept the analysis as useful and valid.
There are many books, articles, and training manuals on forecasting techniques. The approaches
range from highly quantitative to purely qualitative:
· Trend extrapolation. - In this approach, you extend past and current observations
into the future, usually through quantitative relationships. For example, if you know
fuelwood consumption per capita, and if you also have a forecast of population
growth, then you are able to project the growth of aggregate fuelwood consumption
into the future. At the same time, you need to identify what may happen because of
possible new trend components (e.g., changes in subsidies for petroleum-based
fuels). In more complex situations, you relate the demand for one or more forest
products to several explanatory variables simultaneously (e.g., population, income,
prices of substitute materials, and others). Similarly, you can attempt to project
deforestation rates, diffusion of agroforestry technologies, etc., in relation to their
explanatory variables. These types of projections require reliable data sets and
experts capable in advanced statistical methods, both of which may be limiting in
many situations.
· Scenario construction. - Here you use perspectives from different people to explore
alternative states of the future. You ask individuals to describe how they visualize
future political, cultural, economic, and technological dimensions of a particular issue
related to forests. You then apply qualitative judgments to separate likely scenarios
from those which are less plausible. In another type of scenario construction, you ask
individuals to imagine the future they want (i.e., in reference to a particular issue),
and then to describe a series of events and conditions to achieve it.
· Historical analogy. - Sometimes you ask your planning team to look backwards to
think about what may happen in the future. For example, you can ask everyone to
view your interest groups in an ongoing historical struggle of forces and
counterforces, goals and constraints, and actions and reactions. In a second kind of
analysis, you ask your planners to describe a particular problem about forests and
humans in terms of past and current social dilemmas. Then, what could happen in
the future that would help your country to solve these dilemmas? In both cases, you
are looking for historical patterns that signal that an important transformation is
possible or even likely. (Also, see "force-field analysis" in section 2.1.)
Note that all forecasts of the future apply the same basic approach. They identify patterns of
behavior, and explore how these patterns will change or stay the same as a basis for anticipating
what will happen in the future. In planning, you are doing your best to make the future "knowable"
by carefully studying Factors A, B, and C that lead to Result Z. You use theories and concepts to
predict the future in relation to the present and past. In this sense, your planning team needs to
appreciate that good forecasting is a science - it is not wild and undisciplined guessing.
You should be alert to books, articles, and videos for forecasting approaches that may be helpful.
Particularly because of computer simulations, forecasting models are able to represent increasing
numbers of variables and relationships. However, you should never accept these in the form of
"black boxes." Somebody has to reason that A, B, and C lead to Z. For this, the methods of trend
extrapolation, scenario construction, historical analogy, Delphi technique, panel of experts, etc.,
are basic and indispensable. They require that your planners apply structured thinking, even if not
always with the assistance of computers. Your challenge is to practice these techniques, and to
learn how to adapt them to meet your objectives (see Worksheet 18).