CultStone Live Project

Assignment 1 - Business Strategy

Assignment Objective

 Competitor Analysis of CultStone

 Design Go-To-Market Strategy for new product/service offerings from CultStone

Assignment Guidelines

 Task 1 - Prepare Competitor Analysis of CultStone

 Activity 1 – Go through CultStone official website (www.cultstone.com)

 Activity 2 – Find out two competitors (direct / indirect) of Cultstone
 Activity 3 – Go through the study materials links below of this document related to
competitor analysis
 Activity 4 – Select any competitor analysis template as per your choice
 Activity 5 – Prepare Competitor Analysis report of CultStone. Add your
recommendation for CultStone improvement in your report

 Task 2 – Design Go-To-Market Strategy for new product/service offerings from CultStone

 Activity 1 – Go through the study materials links below of this document related to
Go-To-Market (GTM) Strategy
 Activity 2 – Suggest one new product / service in-line with CultStone theme
(focusing on Culture, Heritage, Traditions around the world)
 Activity 3 – Select any Go-To-Market Strategy template as per your choice
 Activity 4 – Prepare Go-To-Market Strategy report for one new product/service
offerings from CultStone

Confidential | Copyright © CultStone 2020 1

Assignment Deliverables

 Competitor Analysis Report

 Go-To-Market Strategy Report

 Assignment Deadline – 11-April-2020 (23:59:59)

Study Materials

 Competitor Analysis

 https://www.talkwalker.com/blog/conduct-competitor-analysis
 https://buffer.com/library/competitor-analysis
 https://blog.hubspot.com/marketing/competitive-analysis-kit
 https://www.bigcommerce.com/blog/how-perform-competitive-analysis/#undefined
 https://venngage.com/blog/competitor-analysis-template/
 https://filestage.io/blog/competitive-analysis/

 Go-To-Market (GTM) Strategy

 https://blog.hubspot.com/sales/gtm-strategy
 https://slidemodel.com/guide-creating-a-go-to-market-strategy/
 https://blog.upscope.io/10-companies-show-you-their-go-to-market-strategy/
 https://plan.io/blog/go-to-market-strategy/
 https://www.toptal.com/finance/business-plan-consultants/go-to-market-strategy

 Go-To-Market (GTM) Strategy Template

 https://www.slideteam.net/blog/top-40-go-to-market-strategy-powerpoint-templates-for-the-
perfect-product-launch
 https://blog.hubspot.com/marketing/go-to-market-plan

Confidential | Copyright © CultStone 2020 2