PACKAGING

ENTREPRENEURSHIP
GROUP 5

I. PURPOSE OF PACKAGING
First: [It] identifies the product, describes the features and benefits, and complies
with government rules on specifying its contents, weights, chemical composition
and potency.

The best example for this is the packaging of

MX3 Natural Supplements wherein this
provides brand identification in which the
packaging has specified the different benefits
and nutritional value. Specified also in the
packaging are the contents and weight of
the product.

(MX3 Natural Supplements)

Second: It differentiates the products from its competitors and even from the
other offerings.

The packaging of double black wine

enables the customers and the company
to differentiate their own product to the
other wine products because this product
contains a very unique designs of the
packaging. Unlike the other products, the
packaging of those may contain different
lively colors.
(Double Black Wine)
Third: It lengthens the lifespan, physically protects and extend the usefulness of
the products.

In this third purpose, the best example is

the packaging of this Louis Vuitton
wherein this uses thick board-like box
where prolongs and strengthens the
product and help to maintain its good
composition and form and thus, there is
also another wrap to further protect the
product from any damage.

(Louis Vuitton)

Fourth: It has become an environmental issue itself.

In the fourth purpose, water bottles

are one of the problems facing by our
society. This includes the usage of plastics
and to minimize this, the product Ooho is
made to solve an environmental issue for
everyone. In this unique packaging, the
water is enclosed in a biodegradable sac.
In this way, the use of non-biodegradable
plastic will be lessened and that is a big
thing now considering the state of the
earth as of this moment.

(Edible Blob- Ooho)

Fifth: The aforementioned purpose of packaging has increased the cost of

packaging and therefore, the price of the product.

This fifth purpose tells us that if the

packaging is of high quality, then the price
also increases. One of which is the
packaging of Chanel wherein this is
composed of a thick box and another
paper bag that also contributes to the
price of the product since this is made of
something thick. In addition, since Chanel
is a famous and extravagant brand, the
packaging of their products can be kept
and be collected.

(Chanel)
II. DESCRIBE THE PACKAGING OF YOUR PRODUCT
Packaging refers to the process of putting the product in a package or
container. In addition, it is also how the product is presented. It includes the kind
of material used for the wrapper and label and product information printed on
the package. Since we have a lot of products, we decided that we just need
eco-friendly packaging. We decided to use the fourth purpose in packaging so
that we can somehow save the Earth as well as promote and sell our products:
cupcakes, graham balls and coffee jelly. As for the cupcakes, the cupcakes used
a box and a paper covering the base of the product. As for the graham balls, we
used a container and they would use some tissue to freely take the product and
for the kopi jelly, we used the tiny cups of plastic. And if they would buy again,
they’ll just re-use their cup. Furthermore, in the packaging there also includes our
brand name, the logo and the place of business.

Furthermore, the brand name that we have chosen for our product is “Ari-
Ari Store” since it comprises a lot of products and to make the stall somehow
unique. Plus, the logo is also included. The logo looks like the image shown below
and it contains, the two graham balls as its feet, the body that looks like kopi jelly
and the upper body that means the cupcake and its icing. The place of business
is also included so that the customers will know where the stall is located. We have
a stall in the covered court but, there we also offer room to room service in which
we tend to roam around and promote our products.
To sum this up, packaging is really essential in our product to further
promote and to catch the buyers’ attention and also for other things such as for
saving Earth. Without this packaging, they might go in vain and the small business
would also go to waste.

MEMBERS:
Rhoda D. Torralba
Lalaine Magbuhos
Suzanne Silva
Jose Vince Malasa
Kenz Emar Manforte
Brian Mirasol
Timothy Santander
Lemeed Mier
Carl Velez
STEM 12-TESLA