Professional Documents
Culture Documents
ENTREPRENEURSHIP
GROUP 5
I. PURPOSE OF PACKAGING
First: [It] identifies the product, describes the features and benefits, and complies with
government rules on specifying its contents, weights, chemical composition and potency.
Second: It differentiates the products from its competitors and even from the other offerings.
Third: It lengthens the lifespan, physically protects and extend the usefulness of the products.
In this third purpose, the best example is the
packaging of this Louis Vuitton wherein this
uses thick board-like box where prolongs and
strengthens the product and help to maintain its
good composition and form and thus, there is
also another wrap to further protect the product
from any damage.
(Louis Vuitton)
Fifth: The aforementioned purpose of packaging has increased the cost of packaging and
therefore, the price of the product.
(Chanel)