Total

Feb 22, 2020 - Feb 26, 2020 ▼

Cost Clicks Impressions Add to Cart

$226.61 85 17,529 1.0

N/A No data 438,125.0% 0.0%

Video Search Only

Clicks Impressions
$4.14
60 $13.63
30 6K
$51.52
$49.22 $12.71
20 40 $14.93 4K

Cost
$36.26
$28.95
10 2K
20
$14.51
0 $0.73
0
Feb 22 Feb 23 Feb 24 Feb 25 Feb 26 0 Feb 22 Feb 23 Feb 24 Feb 25 Feb 26
Feb 22, 2020 Feb 23, 2020 Feb 24, 2020 Feb 25, 2020 Feb 26, 2020
Video Video
Video Remarketing
Campaign Clicks ▼
Impressions Cost Avg.
CPV
Video
views
view
rate
played to
100%
ViV Cost/V
iV
Interaction
s

1. Microscope - Video - Remarketing - TVA Trueview [US] (V) ^VREM ^REM *AD 3    410     $10.1 $0.11 93 22.68% 18.66% 3 $3.37 165

2. Back Brace - Video - Remarketing - TVA Trueview [US] (V) ^VREM ^REM *AD 0  14   $0.13 $0.07 2 14.29% 14.29% 0 null 7

3. Solar Fountain - Video - Remarketing - TVA Trueview [US] (V) ^VREM ^REM 0  5  $0.05 $0 0 0% 0% 0 null 1
*AD
Grand total 3 429 $10.28 $0.11 95 22.14% 18.29% 3 $3.43 173

Video Video 1-3/3 < >

Video
CampaignProspecting Clicks
▼
Impressions Cost Avg.
CPV
Video
views view
rate
played
to 100%
ViV Cost/ViV Interaction
s

1. Microscope - Video - In-Stream - Trueview - Custom Intent [US] (V) ^CA *AD 20     3,985     $71.97 $0.04 1,770 44.42% 40.83% 20 $3.6 1,770

2. Solar Fountain - Video - In-Stream - Trueview - Custom Intent [US] (V) ^CA 13     4,653     $78.54 $0.04 2,150 46.21% 47.52% 13 $6.04 2,150
*AD

3. Back Brace - Video - In-Stream - Trueview - Custom Intent [US] (V) ^CA *AD 1  210   $5.84 $0.09 66 31.43% 28.02% 1 $5.84 66

Grand total 34 8,848 $156.… $0.04 3,986 45.05% 44.07% 34 $4.6 3,986

Search
Campaign Prospecting Clicks ▼
Impressions Cost
1-3/3
CTR
< Avg.
>
CPC
1. Back Brace - Search - Category - General [US] (S) ^RLSA-O ^KW *AD 22     1,920     $22.59 1.15% $1.03

2. Solar Fountain - Search - Category - General [US] (S) ^RLSA-O ^KW *AD 14     873     $18.99 1.6% $1.36

3. Microscope - Search - Category - General [US] (S) ^RLSA-O ^KW *AD 12     5,457     $18.34 0.22% $1.53
Grand total 48 8,250 $59.92 0.58% $1.25

Search
Campaign Remarketing Clicks ▼
Impressions Cost
Video Video
view
Video
played to
1-3/3
ViV
< >
Cost/ViV
views rate 100%
No data

Common De nitions:
Impressions: The number of times your ad was seen, whether it was through Search, Display, Facebook, Video, 
or Otherwise.
Clicks: The number of times your ad was clicked,  whether it was through Search, Display, Facebook, Video, 
or Otherwise.
CTR: CTR is the ratio that users click through your ads - the higher the CTR the better in most cases (Clicks/Imp)
CPC: CPC is the cost of each individual ad click 0 usually, the lower is better, but for some competitive keywords, 
higher spend is required
Spend: Total media spend - usually based on a CPC (Cost per Click) model.
Viv: A Video-In uneced-Visit to the site - they saw the video and became a new visitor

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