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SGEM2016
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CONFERENCE PROCEEDINGS
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VOLUME I
FI 3rd
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24 – 30 August, 2016
Albena, Bulgaria
DISCLAIMER
This book contains abstracts and complete papers approved by the Conference Review
Committee. Authors are responsible for the content and accuracy.
Opinions expressed may not necessarily reflect the position of the International
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Scientific Council of SGEM.
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Information in the SGEM 2016 Conference Proceedings is subject to change without
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notice. No part of this book may be reproduced or transmitted in any form or by any
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means, electronic or mechanical, for any purpose, without the express written
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permission of the International Scientific Council of SGEM.
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Copyright © SGEM2016
All Rights Reserved by the SGEM International Multidisciplinary Scientific Conference on
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Published by STEF92 Technology Ltd., 51 “Alexander Malinov” Blvd., 1712 Sofia, Bulgaria
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ISBN 978-619-7105-70-4
ISSN 2367-5659
DOI: 10.5593/sgemsocial2016B11
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Secretariat Bureau
E-mails: sgem@sgemsocial.org
URL: www.sgemsocial.org
Organizers, International Scientific Committee
ORGANIZERS
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RUSSIAN ACADEMY OF SCIENCES
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SERBIAN ACADEMY OF SCIENCES AND ARTS
SLOVAK ACADEMY OF SCIENCES /Introduction/
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NATIONAL ACADEMY OF SCIENCES OF UKRAINE
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NATIONAL ACADEMY OF SCIENCES OF ARMENIA
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SCIENCE COUNCIL OF JAPAN
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THE WORLD ACADEMY OF SCIENCES (TWAS)
EUROPEAN ACADEMY OF SCIENCES, ARTS AND LETTERS
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ACADEMY OF FINE ARTS ZAGREB, CROATIA
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CROATIAN ACADEMY OF SCIENCES AND ARTS
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ACADEMY OF SCIENCES OF MOLDOVA
MONTENEGRIN ACADEMY OF SCIENCES AND ARTS
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HONORED ORGANIZER
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Prof. PhDr. Zuzana Stanislavová, CSc. Slovakia
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Doc. PaedDr. Pavel Doulík, PhD., Czech Republic
Assoc. Prof. Antoaneta Hristova, Bulgaria
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Assoc. Prof. Dr. Lucian Ciolan, Romania
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Contents
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Dr. Andrea Banovcinova, PhD., Assoc. Prof. Eva Mydlikova, PhD., Trnava University
Trnava - Faculty of Health Sciences and Social Work - Department of Social Work,
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Slovakia ............................................................................................................................. 3
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2. AN ATTITUDE TOWARDS AGE STEREOTYPES AMONG OLDER
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WORKERS - A CASE STUDY, Lenka Janosova, Vlastimil Reichel, Masaryk
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University, Czech Republic ............................................................................................. 11
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3. ASPECTS OF DIAGNOSTICS OF LATENT ORGANIZATIONAL
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BEHAVIOR PATTERNS, Prof. Khripko Elena, Moscow State University of Civil
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Engineering MGSU, Russia ............................................................................................ 19
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4. AUTHORITARITY AND SOCIAL DISTANCE IN STUDENTS WITH
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ONLINE GAMES, Prof. Liubov Ryumshina, Southern Federal University, Russia ....49
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12. CONSTRUCTING THE SCALE «SAFETY ASSESSMENT IN
INTERPERSONAL COMMUNICATION» FOR SPECIALISTS OF HELPFUL
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PROFESSIONS, Prof. Galina Kozhukhar, Moscow State University of Psychology and
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Education, Russia ............................................................................................................93
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13. CONTEMPORARY ISSUES OF MOBBING IN SELECTED REGIONS IN
CZECH REPUBLIC, Assoc. Prof. Panajotis Cakirpaloglu, Dr. Simona Dobesova
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Cakirpaloglu, Dr. Jan Smahaj, Dr. Martin Zielina, Palacky University in Olomouc,
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Czech Republic .............................................................................................................. 101
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14. CORELATION BETWEEN MOTIVATION TO STUDY AND ACADEMIC
PROCRASTINATION AMONG INTERNATIONAL STUDENTS, Assoc.prof.,
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in Nitra, Slovakia ...........................................................................................................163
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22. FEAR OF DEATH AMONG OLDER ADULTS IN HOME ENVIRONMENT,
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Assist. Prof. Sarka Vevodova, Assist. Prof. Jiri Vevoda, Assist. Prof. Nadezda
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Spatenkova, Assist. Prof. Jan Chrastina, Assist. Prof. Simona Dobesova Cakirpaloglu,
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Palacky University, Czech Republic .............................................................................171
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23. FIRST IMPRESION AND BELIEF IMPORTANCE IN CANDIDATE
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RECRUITMENT DECISIONS, Assoc. Prof. Dr. Maija Zakrizevska, Mg.
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HRM. Anna Litvina, Riga International School of Economics and Business
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Administration, Latvia ...................................................................................................177
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24. FORMATION OF LEADERSHIP VALUES IN THE BULGARIAN POST-
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Library Studies and Information Technologies ULSIT Sofia, Bulgaria ....................... 185
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MATTERS?, Marschalko Eszter Eniko, Ph.D. student, Prof. Szamoskozi Stefan, Ph.D.,
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Catalin Paunescu, Gabriel Pitigoi , National University of Physical Education ans Sport,
Romania ......................................................................................................................... 209
AMONG ADOLESCENTS, Assoc. Prof. Dr. Arafat Shabani, South East Europian
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ABILITY UNCERTAINTY IN STRUGGLING UNDERGRADUATE
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STUDENTS: EXPLORING PROFILES AND PATTERNS, Marschalko Eszter
Eniko, Ph.D. student, Prof. Szamoskozi Stefan, Ph.D., SC ERGO HUMAN
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RESOURCES SRL, Romania ....................................................................................... 237
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32. NEW APPROACH TO DIAGNOSIS OF PERSONALITY TRAITS IN
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PSYCHOLOGY, Assoc. Prof. Irina Zyubina, Assoc. Prof. Anna Dzyubenko, Prof.
Galina Matveeva, Assoc. Prof. Kseniya Ostrovskaya, Postgraduate Anna Ratokhina,
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Southern Federal University, Russia .............................................................................245
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33. PATERNALISTIC ATTITUDES IN MODERN RUSSIAN MENTALITY,
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Assoc. Prof. Mikhail Leontev , Moscow State University of Civil Engineering, Russia251
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Jihoceska univerzita v Ceskych Budejovicich, Czech Republic ................................... 313
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42. RESEARCH METHODOLOGY OF EMPLOYEES' SATISFACTION,
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LOYALTY AND INVOLVEMENT, Dr. Phys. Svetlana Ignatjeva, Dr.psych. Jelena
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Slesareva, JKL VOCATIONAL TRAINING CENTRE, Latvia ................................... 321
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43. SATISFACTION WITH THE QUALITY OF LIFE IN THE ARCTIC
REGION, Researcher Valentina Davydova, PhD Kuna Shukina , North-Eastern
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Federal University. Psychology Institute, Russia .......................................................... 329
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44. SCHOOL PERFORMANCE, BEHAVIOR AND EDUCATIONAL PLANS
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OF LEFT BEHIND ROMANIAN ADOLESCENTS, Bernath Vincze Anna Emese,
Babes-Bolyai University, Romania ...............................................................................337
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THE DEMANDS OF LIFE IN THE STREETS", Assist. Prof. Sonia Mairos Ferreira,
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Engineering, Russia ....................................................................................................... 399
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53. THE LANGUAGE REPRESENTATION OF THE CONCEPT “CULTURE”
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IN THE LANGUAGE CONSCIOUSNESS OF YAKUT AND ENGLISH
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LANGUAGE SPEAKERS, Lecturer Marina Kysylbaikova, North-Eastern Federal
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University named after M.K. Ammosov, Russia .......................................................... 407
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54. THE PROCESS OF SEX TRAFFICKING VICTIMIZATION, Eva Laszlo,
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Babes-Bolyai University, Romania ...............................................................................415
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55. THE RELATIONSHIP BETWEEN THE INDIVIDUALISTIC /
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COLLECTIVISTIC VALUES AND PECULIARITIES OF IDEAS OF
MORALITY, Assoc. Prof. Agrafena P. Makarova, Assoc. Prof. Mariya S. Nafanailova,
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62. USE OF VIRTUAL LEARNING SYSTEM FOR EDUCATING STUDENTS
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WITH DISABILITIES AND SPECIAL NEEDS, PhD Elena Malushko, PhD Oksana
Maletina, PhD Vladislav Lizunkov, PhD Valentina Tsybaneva, Volgograd State
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University, Russia..........................................................................................................481
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63. A COMPARATIVE ANALYSIS OF UNIVERSITY APPLICANTS’
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KNOWLEDGE QUALITY EVALUATION BASED ON THE RESULTS OF
NATIONAL EXAMINATIONS, N.K. Zarubina, A.I. Pykhtin, S.V. Soloshenko,
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Southwest State University, Russia ...............................................................................489
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64. A COMPARATIVE RESEARCH OF ACTIVE VOCABULARY OF
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BILINGUAL AND MONOLINGUAL FOREIGN LANGUAGE LEARNERS, Prof.
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ORGANISATION, Assoc. Prof., Ph.D. Victor Pushnykh, Prof., Dr. Yuri Pokholkov,
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Kulibekov, Prof. Arsen Bakmaev, Prof. Inna Baigusheva, Prof. Ekaterina Kostina,
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Prof. Daniela Brevenikova, University of Economics in Bratislava, Slovakia ............. 557
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72. ARTS AND NATURE IN EARLY CHILDHOOD EDUCATION
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(BREASTFEEDING, ATTACHMENT PARENTING, ALTERNATIVE
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THERAPIES, ORIENTAL SCIENCES, ARTS, ECOLOGY), Gizella Kovats,
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University of Arts and Design Cluj Napoca, Romania ................................................. 565
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73. ASSESSMENT OF COACHING AS AN EFFECTIVE MANAGERIAL
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TOOL, Zuzana Birknerova, Miroslav Frankovsky, Lucia Zbihlejova, Martin Birkner,
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University of Presov in Presov, Slovakia ......................................................................577
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74. ATTITUDES OF STUDENTS IN 2ND STAGE OF ELEMENTARY
SCHOOLS TO HEALTH PROMOTION IN THE CONTEXT OF HEALTH
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EXPERIMENTS, Assoc. prof. Gabriel Banesz, PhD - Assoc. prof. Danka Lukacova,
PhD., Constantine The Philosopher University in Nitra, Slovakia ............................... 593
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Chrastina, Dr. Nad'a Petrova, Prof. Libuse Ludikova, Assist. prof. Ivana Horvathova,
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Gorodnova, Prof. Vladimir Matyushok, Sergey Chernov, Dmitriy Skipin, Ural Federal
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University, Russia..........................................................................................................617
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University, Russia..........................................................................................................641
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82. CONTINUITY IN PEDAGOGICAL ORIENTATION STRATEGIES OF
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MASTER AND POSTGRADUATE STUDENTS, assoc.prof. Vera Zeleeva,
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assoc.prof. Elena Asafova , Kazan (Volga Region) Federal University, Russia ........... 647
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83. CURRICULAR REFORM PARTICIPANTS IN PRIMARY SCHOOLS
FROM TEACHERS’ PERSPECTIVE, Mgr. Petra Fridrichova, PhD. doc. PaedDr.
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Stefan Porubsky, PhD. Mgr. Vladimir Poliach, PhD. , Matej Bel University,
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Slovakia….. ................................................................................................................... 655
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84. DANCE INFLUENCE ON THE BALANCE OF PEOPLE WITH DOWN
SYNDROME, Assoc.PhD. Germina Cosma, Prof. Dr. Marian Dragomir, Assoc.Prof.
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Dr. Danut Pascu, Lecturer Dr. Roxana Dumitru, Lecturer Dr. Constantin Albina,
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University, Russia..........................................................................................................669
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Russia, Russia ................................................................................................................717
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92. EFFICIENT CONTRACT AS A TOOL FOR INCREASE IN EFFICIENCY
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OF ACADEMIC TEACHING STAFF ACTIVITIES, Prof. Marina A. Borovskaya,
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Marina A. Masych, Elena A. Kobets, Ekaterina V. Kaplyuk, Southern Federal
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University, Russia..........................................................................................................725
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93. EMOTIONAL INTELLIGENCE AS A CONSTITUENT OF
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SOPHISTICATED THINKING: TEACHING NON-FICTION IN THE ENGLISH
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LANGUAGE CLASSROOM, Assoc. Prof. Dr. Elena Tikhonova, Senior Lecturer
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Nataliya Kudinova, RUDN University, Russia ............................................................. 733
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94. EVALUATION OF STUDY PROGRAM INTERNATIONALIZATION BY
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PaedDr. Stefan Porubsky, PhD. - Mgr. Vladimir Poliach, PhD., Matej Bel University,
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Oleg Redkin, Dr. Olga Bernikova, Saint Petersburg State University, Russia ............. 757
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Professor Ovchinnikova Raisa, Northern Arctic Federal University named after M.V.
Lomonosov, Russia .......................................................................................................765
Jana Kvintova, Ph.D., Palacky University in Olomouc, Czech Republic ..................... 771
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Miroslav Chraska, Palacky University in Olomouc, Czech Republic ........................... 795
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102. HYBRIDIZATION IN CONTEMPORARY LATVIAN LITERATURE, Prof.
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Maija Burima, Daugavpils University, Latvia............................................................... 803
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103. IMPLEMENTATION OF E-LEARNING PLATFORM FOR PRACTICAL
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EDUCATION IN ELECTRICAL ENGINEERING, Cestmir Serafin, Palacky
University in Olomouc, Czech Republic .......................................................................811
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104. IMPROVING STUDENT PRACTICE THROUGH INNOVATIVE
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MATCHING SOFTWARE BASED ON THE EUROPEAN HOSPITALITY
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SKILLS PASSPORT, Prof. Vasile Padureanu, Assoc.Prof. Laura Cismaru, Dr.ec.
Mirabela Lupu, Assoc.Prof. Cristina Canja, Dr.ec. Adrian Mazarel, Transilvania
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108. ISLAMIC STUDIES TODAY: NEW ROLE AND CHALLENGES, Dr. Olga
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Bernikova; Prof. Oleg Redkin, St Petersburg State University Laboratory for Analysis
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112. METAPHORS FOR VIRUSES: THE CROSS-DISCURSIVE INTERPLAY
OF METAPHORS IN TERM CREATION, Prof. Svetlana Mishlanova, Ekaterina
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Morozova, Yaroslav Mishlanov, Perm State National Research University - Theoretical
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and Applied Linguistics Department, Russia ................................................................ 887
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113. MICROECONOMIC ANALYSIS OF SELECTED ASPECTS OF THE
FIRST MISSION OF PUBLIC UNIVERSITIES OPERATING IN THE CZECH
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REPUBLIC, Assoc. Prof. DSc Libena Tetrevova, Assist. Prof. DSc Vladimira
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Vlckova, University of Pardubice, Czech Republic ...................................................... 895
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114. MODELING INDICATORS OF UNIVERSITY EDUCATION AND
EDUCATION FOR SUSTAINABLE SOCIOECONOMIC DEVELOPMENT IN
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SLOVAKIA, Prof. h. c. prof. Ing. Milan Majernik, PhD. Assoc. Prof. Naqib Daneshjo,
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PhD. Mgr. Gabriela Sanciova Ing. Michal Kravec, PhD., University of Economics in
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Oleg Redkin, St Petersburg State University Laboratory for Analysis and Modeling of
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Lazareva, Assoc. Prof. Dr. Anton Murzin, Southern Federal University, Russia ......... 917
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Ondrej Stech, Assoc. Prof. Alena Voseckova, Dr. Radka Janebova, University of
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Hradec Kralove, Czech Republic .................................................................................. 955
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122. PRACTICAL ASPECTS OF IMPLEMENTATION ONLINE PUBLISHING
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IN SCIENTIFIC AND EDUCATIONAL HISTORICAL JOURNALS, PhD Ivan
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Tarkhanov, State Academic University for Humanities, Russia ................................... 961
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123. PRAGMASTYLISTIC ASPECTS OF THE DESCRIPTION OF
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LANGUAGE IMAGE, Assoc. Prof. Kseniya Hakobyan, Assoc. Prof. Galina
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Khorokhorina, Research Scientist Elena Glukhova, MGIMO University, Russia........ 969
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124. PRAGMATIC FEATURES OF ACADEMIC DISCOURSE: A
COMPARATIVE STUDY, Prof. Dr Taisa Popova, Senior Lecturer Dr Maria
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Russia……… ................................................................................................................977
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IN THE CZECH REPUBLIC, MSc. Jana Kostalova, Ph.D., MSc. Marie Bednarikova,
Ph.D. , University of Pardubice, Czech Republic ......................................................... 999
Elena Gorobets, Oleg Esin, Yulia Laykova, Kamil Galiullin,Tatyana Shchuklina, Kazan
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PhD., Zuzana Prochazkova, PhD., J.E.Purkyne University in Usti nad Labem, Czech
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Republic ....................................................................................................................... 1031
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132. SILENCE IN A UNIVERSITY CLASSROOM: BETWEEN REFLECTION
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AND COMMUNICATION, Assoc. Prof. Dr. Olga Almabekova, Prof. Dr. Zoya
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Vasilyeva, Assoc. Prof. Dr. Irina Bagdasarian, Siberian Federal University,
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Russia…….. ................................................................................................................ 1039
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133. SINERGY UNIFORM AND INTEGRATION OF MATHEMATICAL
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KNOWLEDGE IN MATHEMATICS TEACHER TRAINING, Prof. Eugeny
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Smirnov, Yaroslavl State Pedagogical University, Russia .......................................... 1047
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134. SUPPORT OF THE ENTREPRENEURIAL POTENTIAL OF YOUNG
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137. THE ARABIC DIGLOSSIA: WHAT IS NEXT?, Prof. Oleg Redkin, Dr. Olga
Bernikova, Saint Petersburg State University, Russia ................................................. 1075
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FINANCIAL THINKING IN THE CZECH REPUBLIC, Ing. Katerina Berkova,
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Ph.D. Ing. Alena Kralova, Ph.D., University of Economics Prague, Czech
Republic…….. .............................................................................................................1113
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143. THE EXTENT OF TEACHER INTERVENTION IN THE RESEARCH
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PROCESS OF THE PUPIL (S) IN TEACHING MATHEMATICS, Dr. Radek
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Krpec, Pedagogical Faculty University of Ostrava, Czech Republic .......................... 1121
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144. THE GUARDIANS OF LANGUAGE. MATERNAL ROLE IN
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INTERGENERATIONAL MOTHER TONGUE TRANSMISSION, Nada Poropat
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Jeletic, PhD, University of Pula, Croatia .....................................................................1129
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145. THE IMPACT OF A SHORT-TERM PHONETICS COURSE ABROAD ON
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Romania ....................................................................................................................... 1189
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153. THEORETICAL AND PRACTICAL ASPECTS OF ASSISTING YOUNG
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PEOPLE TO MAKE INFORMED EDUCATIONAL AND CAREER PATHS
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CHOICES, Prof. Dr. Tatiana Anopchenko, Prof. Dr. Elena Lazareva, Assoc. Prof. Dr.
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Alla Temirkanova, Southern Federal University, Russia ............................................ 1197
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154. TRAINING LAWYERS-TO-BE FOR INTERNATIONAL FOREIGN
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LANGUAGE EXAMS, Assoc. Prof. Nataliya Belenkova, Senior Lecturer Irina Kruse,
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Peoples Friendship University of Russia, Russia ........................................................ 1205
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155. UNIVERSITY HOMEPAGE AS A SHOWCASE FOR PROSPECTIVE
STUDENTS. A ROMANIAN WEB BASED ANALYSIS OF ACADEMIC SITES,
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Institute of Latvian Literature, Folklore and Art, University of Latvia, Latvia
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ABSTRACT
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Literary text and genre is a complex, multidimensional and dynamically developing
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language formation. Its borders are often so vague that it is difficult to understand with
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what kind of genre one has to deal. It should be clearly understood when working with
the genre as an object of literary studies. In the development of Latvian literature there
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are various projections concerning the modifications of literary genres in the historical
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perspective.
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Many writers or publicists arrive at hybrid literature through the forms of essay,
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memoirs or nonfiction, which are compatible with their willingness to use imaginative
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The origin of a hybrid text is to be found in the domain of contact of various cultural
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texts, languages, art forms and genres. The formation of hybrid genres in contemporary
Latvian literature represents the synthesis of “high” and “low” cultures into the new
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literature, minimas
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INTRODUCTION
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The origin of a hybrid text is to be found in the domain of contact of various cultural
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texts, languages, art forms and genres. The comprehension of a hybrid entity based on
“developing new anti-monolythic models of cultural exchange and growth” [1] allows
perceiving it as the example of doubleness that brings together antithetical categories of
coalescence (fusion) and antagonism [2]. Thus hybridity implies simultaneously “an
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creativity” [3]. Having formed an ‘in-between’ space characterized by the blend of polar
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Genetically, in literature there are four types of text distinguished: lyric, prose, drama,
and lyric-epic. Stereotypically, those texts that do not correspond and thus do not belong
to any of the above-mentioned types are considered to be nonfiction or journalism.
There is also the so-called genre of distinguished, which is located on the border
between the major types of literature, and to which such texts as travelogues,
documentary poetry, scientific or journalistic essays, literary cookbooks and the like are
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attributed.
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Research on genre constellation is related to the necessity to separate such concepts as
“simple” and “complex” genres. When classifying genres into simple and complex, M.
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Bakhtin argues that simple or primary genres are added in direct verbal communication
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and make part of complex secondary genres such as novels, drama, all kinds of
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research, journalistic genres, etc., which occur in more complex and relatively more
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developed and better organized cultural communication (mostly written). This
terminology can also be used in another sense. We can describe a simple genre as a
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“pure” kind of genre. It is a form of text organization that may be attributed to one of
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the existing genres only due to its specific essential, functional, structural and stylistic
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features. “Simple” does not mean that a text is “simple” in its structure and content, or
that it is meant for fulfilling only one specific function. “Simple” genre is “pure”,
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“undiluted” genre, which is easily distinguished from many texts in discourse and
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identified as a specific genre. The complex genre can be called the multicast that is
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text and creating a unified speech space. Such as integral unit of speech from different
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Hybridization – new genres and text forms – appear as a result of the following
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processes: “(i) the mutual modification of the traditional narrative forms; (ii) the overlap
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philosophy; (iii) the generation of innovative genres and their designations” [7]
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Under the influence of the highlighted processes, the newly created genres become
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hybrid genres, for instance, prose poetry, travel essays, trash rock novels long-titled
poems, minimas, etc. They often develop as combinations of fiction and journalism.
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between genres, and its ability to draw on an unlimited range of literary techniques.” [8]
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The interaction between the writer and the genre in which the writer works affects the
result of the work. Writers working with other forms of nonfiction – criticism,
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imagine, and discover, and the text they create is a structure, an anchored shape like a
sculpture or a monument or a building, to which interested readers are drawn. The result
is often called poetic or creative writing .. Writers of creative nonfiction by definition
share the qualities of both groups of writers, and the work they create reflects varying
measures of both kinds of writing. While reading a hybrid text it is possible to feel that
the text is “literary” work of documentary literature, rather than a form characteristic of
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journalism, science or criticism.
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“Many creative nonfiction writers whose works are found in this book joined this
conversation from the direction of their writing in other literary genres. Experienced
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poets or fictionists, they came to the fourth genre by way of personal essays and
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memoirs, nonfiction forms compatible with the desire for lyric and narrative expression,
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the desire to give voice to memory and meditation and acts of emotional and intellectual
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discovery. They came to it not only because of a need to write nonfiction but also
because of a desire for creative expression. Similarly, creative nonfiction is also written
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by critics, journalists, and scholars who approach their writing in the way that essayists
and memoirists do – that is, by inhabiting the work and by approaching it from a literary
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perspective more than (or as much as) from a critical, reportorial, or scholarly
perspective. “ [9]
2 C ID
M O LT
Nowadays elite literature cannot exist without mass literature and vice versa. For
the socially stratified society, contemporary literature and journalism increasingly often
U
offer a unified text that is to be read at a number of levels embodying the idea of
G ON L M
respecting the communication of various subcultures within the evolution of the latest
S
literature. Many today’s men of letters embody in their works the themes that are
C NA
evaluated particularly by mass readership. Even typical elite authors can no longer
EN IO
isolate themselves from average readers’ taste and aesthetic needs. Modern writers
S E
skilfully manipulate the selection of popular themes: filling in the “white spots” in
R AT
etc. They are represented by means of the syntheses of sophisticated and simple lexical
N R
recognized by the general public, as well as move along the path of search for new
C IN
contemporary Latvian literature. This may be the introduction of structurally new forms
N
that intrigue the reader, a text may be supplemented with audio-visual materials, but in
IE
fact these are just a means to attract attention to the book, for example, the genre
SC
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3rd International Multidisciplinary Scientific Conference on Social Sciences & Arts SGEM 2016
TS
traditional sense. In fact, it is a narration of different impressions embedded in the
AR
writer’s memory from previous journeys travel and to some extent are the keywords of
the cultures experienced.
D
ES Y
The said strategy of hybrid text development also refers to culinary or gastronomical
AN
C R
texts created by professional writers or journalists, for example, Gundega Repše’s
N A
“Writers’ Cookery Book " (Rakstnieku pavārgrāmata, 2012), Nora Ikstena’s “The
IE LIN
Joyful Supper” (Dzīvespriecīgais vakarēdiens, 2012), Sandra Kalniete’s “Gingerbread.
Sweet-Porridge. Tiramisu” (Prjaņiks. Debesmanna. Tiramisū, 2012) and other books
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employing the same strategy. “To get closer to a mass reader, professional and
1 L C
recognized writers focus on culinary themes, cookery books and descriptions of recipes
0 IA IS
as a convenient instrument of a narrative or a form of a literary work, so that by themes
2 C ID
appealing to a mass reader and a narrative seemingly easy perceptible for a reader they
M O LT
could integrate the reader into the process of reading and evaluation of books. In the
result, a hybridized literary phenomenon emerges, a hybrid genre – culinary texts as the
U
use of “lower” or pop culture texts to stimulate the communication with readers by
G ON L M
integrating in culinary texts intellectuality, knowledge about culture and society, and
S
important philosophical findings. This segment makes the value of culinary texts
C NA
The first Aivars Eipur’s innovation in Latvian literature is the genre of short prose
N R
designated “minima”. The author defines the genre as a combination of mundane and
O E
reflection, miniature and maxim were appropriate only for some cases. Minimas depict
everyday life, not the idea but rather events and imagination are dominating. Here I
FI 3rd
In A. Eipurs’ texts, experiments with content and form are equally important. He claims
that “the lives of prose-writers and poets are very different, primarily, in inspiration.
N
Poetic inspiration is rooted in love but the rest – both what has been read and
IE
[12]
Eipurs has published two books of minimas. The first – “Minimas jeb vienā istabā ar
Antonu Vēbernu” (“Minimas or in a Room with Anton Webern,” 2008); the second –
“Minimas jeb Zemestrīce zābakā” (“Minimas or Earthquake in a Boot,” 2013).
The main settings in the minimas are Latvian cities: Jelgava (where the writer lives),
Riga (where the writer works), various cities around the world, as the writer travels a
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Section Education and Educational Research
TS
narrator reveals such traits of his personality that even his closest people might be
unaware of. The author tells the reader about himself and other people. There are also
AR
many other colourful and memorable characters, as well as countless allusions and
reminiscences of the community celebrities and topical events observable.
D
ES Y
AN
Minima is a hybrid genre that corresponds to the expeditious 21st century in terms of its
C R
N A
compact form, the combination of the high and the low in the content of texts. The
IE LIN
themes of minimas are patriotic, intelligent, ironic, mundane, and pungent. Minimas
include a range of intellectual and everyday culture signs of various eras, the author
6 SC IP
considers the motifs of globalization, technocracy, and surrogate life.
1 L C
An important theme of the minimas is the contraposition of popular and elite cultures
0 IA IS
thus pointing at the deep gap between them. One of the examples is the minima about a
2 C ID
musician who finds himself in a comic situation, because, though positioning himself as
M O LT
an artist, he is not aware of the differences in standards of conduct while being at the
opera or a rock concert.
U
G ON L M
“At the Annual Music Awards ceremony at the Opera House there also sang a
handsome young man. I do not remember the title and the lyrics of the song, but the
S
C NA
refrain contained the words: “should I reveal it to you, should you reveal it to me…”. I
was watching the ceremony on TV, cameras then were focused on the hall or the stage
EN IO
curtains, therefore I got stunned when in the middle of the song there suddenly came a
S E
R AT
question”
FE N
“Where are your hands, dear friends? – It later turned out that the question was
N R
pronounced by the young singer. But he shouldn’t have done that, because nobody claps
O E
The other hybrid genre initiated by Aivars Eipurs is the “long-titled poems”. The cycle
FI 3rd
entitled like this is included in his poetry collection “Sakvojāžs” (“The Suitcase”, 2012).
In “long-titled poems” the positions of the text and the title of a poem are exchanged
thus demonstrating how significant and semantically voluminous are the titles, which
the readers often pay no attention to and more and more writers conceptually refuse
TI
from. Each “long-titled poem” is as a short and unexpected echo of the title that marks
N
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3rd International Multidisciplinary Scientific Conference on Social Sciences & Arts SGEM 2016
TS
criticism refers to the merging of features of the “high” and the “low” or mundane life
AR
and culture signs. The critics hold that this technique lowers the intelligence level of the
texts and are experiments with the genre made merely for the sake of experimenting,
D
bearing no new philosophical ideas about the time, people, or a contemporary
ES Y
AN
individual.
C R
N A
3) The latest Latvian literature authors are looking also for other strategies of
IE LIN
introducing new genres.
Andra Manfelde in her travelogue “Ceļojums uz mēnesi. Visbija – Ventspils – Visbija”
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(“Journey to the Moon. Visby – Ventspils – Visby”, 2011) offers a new genre of poetry,
1 L C
namely, the genre of “documentary poetry”. Documentary poetry complements the
0 IA IS
traditional journalistic narrative of the travelogue with images of metaphorical
2 C ID
association and highlights the poetically emotional layer in the book.
M O LT
It is observed that writers are aware of the fact that the text produced can hardly be
U
attributed to any of the hitherto defined traditional genres. It goes beyond the usual
G ON L M
territories of the genre. The iconic Latvian writer, poet, and dissident Vizma Belševica,
S
when writing her childhood memory book – the trilogy “Bille” (1995 – 1999), is aware
C NA
that it is neither autobiographical, nor documentary, nor memoir literature, because the
EN IO
greatest emphasis is placed on the search for the means of poetic depiction of childhood
S E
memories and psychological experiences, although the central character of the text is
R AT
the author herself. The author has provided no specification of the genre of this “ego-
FE N
text”. She names her text a “book” and leaves the discussion concerning the belonging
N R
of the book to any of the genres open for readers and critics.
O E
C T
C IN
CONCLUSION
FI 3rd
economic globalization, creates more and more examples of hybridization rather than
N
simple cultural homogenization. All cultures are hybrids, but the extent and the speed of
IE
The latest Latvian literature presents various strategies applied in text hybridization. The
most vivid ones are the inclusion of innovative, avant-garde or provocative content into
a traditional form, the non-correspondence of the genre declared by a writer to the
designation of the genre. A significant example is “culinary literature”. Cookery books
written by professional contemporary Latvian writers, in fact, do not comply with the
themes of cookbooks; they are poetic journalistic essays about interesting personalities.
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Section Education and Educational Research
Hybrid texts are the results of the introduction of hitherto non-existent genres in respect
of title and content. The most noteworthy examples are Aivars Eipurs’ “minimas” and
“long-titled poems”. Minima is a hybrid genre that corresponds to the expeditious 21st
century in respect of its compact form, the combination of the high and the low in the
content of texts. Aivars Eipurs’ “long-titled poem” features the change of the position of
quantity of a provocative title and the content expansion, offering the reader long titles
TS
and very short poems that are sometimes expressed in a few words. Aivars Eipurs
derives new genres from the previously existing ones and fills them with the content
AR
that balances on the border between fiction and journalism, the elite and the mass
literature.
D
ES Y
AN
In the latest Latvian literature, authors are searching also for other strategies of
C R
N A
introducing new genres: the traditional forms are made to contain innovative, avant-
IE LIN
garde or provocative content that does not comply with the genre designation declared
(travel essays), a hybrid genre is formed by combining seemingly incompatible genres
6 SC IP
(documentary poetry) without providing any genre indication for the text published, and
1 L C
the like.
0 IA IS
2 C ID
REFERENCES
M O LT
U
[1] The Post-Colonial Reader. Ashcroft B., Gareth G., Tiffin H. (eds.), London,
G ON L M
[2] Young, R. C. J., Colonial Desire: Hybridity in Theory, Culture and Race, New York:
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Routledge,1995, p. 22.
EN IO
of Neo-Victorian Fiction, Hybridity: Forms and Figures in Literature and the Visual
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[4] Bhabha H. K., The Location of Culture, London and New York, Routledge, 1994, p.
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[5] Hutnyk, J., Hybridity, Ethnic and Racial Studies, vol. 28, issue 1 (January), p. 79 –
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[7] Burima, M., Kasparenoka, E., Oļehnoviča, I., Rinkeviča, R., Valtere, I., Socio-
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3rd International Multidisciplinary Scientific Conference on Social Sciences & Arts SGEM 2016
[8] Root, R. L., Steinberg, M., Creative Nonfiction, the Fourth Genre, The Fourth
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[10] Burima, M, Representation of Postmodernism and Hybridization in Contemporary
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ES Y
Anthropology, Archaeology, History and Philosophy, Albena, SGEM, 2015, p. 99.
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C R
[11] Eipurs, A., Minimas jeb zemestrīce zābakā, Rīga, Dienasgrāmata, 2013, p. 4
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[12] Eipurs, A., Es arī Raini sūtītu ratā, 2.05.2013.,
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[13] Eipurs, A., Minimas jeb zemestrīce zābakā, Rīga, Dienasgrāmata, 2013, p. 15.
2 C ID
[14] Ķirķis, R., Kad dzeja vairs neuzbudina. Par Eduarda Aivara dzejas krājumu
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“Parādības”. 1.07.2016.,
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