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1 Rethinking Marketing SLIDES PDF
1 Rethinking Marketing SLIDES PDF
Cultivating Relationships
Ahead of Building Brands
As an alternative
Companies can interact with customers with the help
of Powerful technologies like D/W for understanding
and interacting with customers
Which can help to radically reorganize in
“Cultivating Relationships” ahead of building
brands.
.
Basic Changes in Views
Shift from pushing individual products to building long-term
customer relationships.