Legal factors that influence Reckitt Benckiser Group Plc.

2.6.2.1 Employee protection laws (discrimination and health and safety)

Reckitt Benckiser Group Plc. must follow the employee/labor health and safety laws
as some countries have strict regulations to ensure labor safety. Providing a secure
work environment for the workforce is the ethical and moral obligation of Reckitt
Benckiser Group Plc. Similarly, anti-discrimination laws (like equal employment
opportunity) also need to be carefully studied when developing human resource
practices as discriminatory suits against employer harm the organizational image and
affect organizations’ ability to attract and retain the talent.
2.6.2.2 Consumer protection laws
The data protection has become an important issue due to consumers’ privacy and
security concerns. Reckitt Benckiser Group Plc. need to study data protection
regulations to protect the customer data. Moreover, there are laws to set the maximum
price, ensure a certain quality standard and protect consumers from fraudulent
marketing claims. Reckitt Benckiser Group Plc. must consider these factors to ensure
compliance with consumer protection laws.
2.6.2.3 Intellectual property laws
Intellectual property regulations are designed to protect the companies' patents and
valuable ideas. Inability to protect intellectual property rights can result in losing
competitive advantage, which may weaken the positioning of Reckitt Benckiser
Group Plc. against other market players.

1. Change in tax laws and regulations

2. Established compliance framework for suppliers.

In number of countries, the legal framework and institutions are not robust enough to
protect the intellectual property rights of an organization. A firm should carefully
evaluate before entering such markets as it can lead to theft of organization’s secret
sauce thus the overall competitive edge. Some of the legal factors that Reckitt
Benckiser Group Plc leadership should consider while entering a new market are -

 Anti-trust law in Personal & Household Goods industry and overall in the
country.
 Discrimination law
 Copyright, patents / Intellectual property law
 Consumer protection and e-commerce
 Employment law
 Health and safety law
 Data Protection
Legal Factors that Impact
The government institutions and frameworks in a country, while technically also
political and thus subject to whichever political party holds the majority in a
government body, are also legal and thus should be considered in a PESTEL analysis.
Often policies on their own are not enough to efficiently protect and its workers,
making appear an undesirable place of employment that may repel skilled, talented
workers.
The legal factors that deserve consideration include the following:

 Intellectual property laws and other data protection laws are, as mentioned
earlier, in place to protect the ideas and patents of companies who are only
profiting because of that information. If there is a likelihood that the data is stolen,
then will lose its competitive edge and have a high chance of failure.
 Discrimination laws are placed by the government to protect the employees and
ensure that everyone in is treated fairly and given the same opportunities,
regardless of gender, age, disability, ethnicity, religion or sexual orientation.
 Health and safety laws were created after witnessing the horrible conditions
that employees were forced to work in during and directly after the industrial
revolution. Implementing the proper regulations may be expensive, but has to
engage in it, not only due to the law but also out of 's personal feeling of ethical and
social responsibility to other human beings.
 Laws are also placed to ensure a certain level of quality or reasonable price for
certain products to keep the customer safe and prevent them for being provided.
The industries this applies to find often their costs elevated.