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ASM Welcome Module: Seller 

Central Overview and 
Requirements  
 
 

This lesson explains what Seller Central is and what you need 
to open an account.  

This Lesson Covers: 

1. What Is Seller Central?  

2. What You Need to Set Up Your Account 

3. Where You Live Matters 

4. Review 

5. What’s Next  

6. Action Items 

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1. What Is Seller Central?  

Seller Central is the online dashboard that controls every aspect of your 
Amazon business from one location. It includes:  
 
● Product listing  
● Inventory  
● Promotions  
● Advertising  
● And more  
 
Each Amazon marketplace (USA, UK, EU, etc.) has its own Seller Central 
dashboard.  
 
Amazon has two different types of Seller Central accounts:  
 
1. Individual: Starter account for people who are selling low numbers of 
inventory. Sellers are charged per item sold. Includes limited access to 
certain features.  
2. Professional (recommended): For those selling higher numbers of 
inventory. Includes access to all​ ​features within Seller Central and a 
monthly charge of $39.99.  
 
We highly recommend starting with a professional account, since you will 
need to upgrade to this level anyway, once you order your inventory. Starting 
with a professional account will save time in the long run.  
 

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MakeMoneyDB.com
 

 
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You may use either ​business​ or a ​personal​ information to set up your Amazon 
Seller Central account. Make sure that you have an EIN already, if you plan to 
use your business details.  
 
Note: You will not be able to change your business details once you enter 
them​, if you live in the UK or Germany. Please keep that in mind as you set up 
your account.  

2. What You Need to Set Up Your Account  

Make sure to have the following things, in order to set up your Amazon Seller 
Central account:  
 
● Email Address:​ Preferably a unique email address just for your Seller 
Central account 
● Name: ​Either your name or your business name 
● Address:​ Either your address or your business address 
● Deposit Method:​ Bank Account or 3rd party service for receiving your 
Amazon payment 
● Charge Method:​ Credit card for paying the monthly fee (note: once you 
start selling, the fees can be taken from your Amazon account instead 
of your credit card) 
● Documentation:​ To prove your identification (note: We will cover this 
further later) 
● Deposit method and credit card number  

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MakeMoneyDB.com
 

 
www.getwsodo.com
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3. Where You Live Matters 

In order to create a Seller Central account, Amazon requires proof of identity, 
so your information has to be 100% real.  
 
Additionally, Amazon will only make direct payments into a bank account in 
certain countries. ​Make sure to download the PDF included in this lesson, to 
find out which group you are part of.  
 
There are four groups of countries: 
 
Group 1:  
● Amazon will pay directly into a bank account 
● You can use all of your local information (bank account, credit card, 
name, address, etc.) 
 
Group 2: 
● Amazon will not pay directly into a bank account 
● You will need to use a 3rd party service to receive payments. We will go 
into further details later on. 
● You can use all of your other local information but make sure your credit 
card can make international payments. 
 
Group 3: 
● Amazon permits Seller Central accounts to be set up, but does not show 
a bank or payoneer option 

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● You can use your own information except the deposit method—select 
USA for location of the bank 
 
Group Four (Not Recommended): 
● Amazon does NOT currently permit Seller Central accounts to be set up 
from here 
● If you want to continue with a Seller Central account, there are ways 
around it, but ​it is not guaranteed. 
○ Have a trusted friend or family member who lives in a Group One 
country open the Seller Central account for you using their 
information. The account must be made with their information, 
not yours. Once the account is approved, have them add you as a 
user. DO NOT login using their username and password.  
○ Create an LLC in an allowed country (preferably the USA). This will 
require a visit to the country where the LLC is based, and you will 
need a bank account and address for the LLC.  

4. Review 
In this lesson, you learned:  
 
● Different types of Seller Central accounts  
● Why where you live matters  
 
 

Copyright © 2018 Amazing Selling Machine 

MakeMoneyDB.com
 

 
www.getwsodo.com
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5. What’s Next 
In the coming lessons, you will learn:  
 
● A walkthrough of the 3rd party deposit method services 

6. Action Step 
Take the following action before moving on to the next lesson:   
 
● Download the countries PDF and determine the group that your country 
belongs in  
 
 
 

Copyright © 2018 Amazing Selling Machine 

MakeMoneyDB.com