EXTERNAL STRATEGIC SITUATION IN UNIVERSITY

THE OPPORTUNITIES
1= most important
10= least important

Does the institution offer many scholarships? More specifically, can you 5
qualify for these scholarships?
Opportunity to build an undergraduate experience using the best practices from 6
throughout the country- international and off-campus study and exchange
programs.
Does the institution offer Internship opportunities for freshly graduates? 7
The institute reputation teaches conversational English 5
Reputation of the Institute attracts more students 1
Active volunteer committee willing to plan and organize events 3
Highly-skilled teachers- Large number of highly qualified Faculty 3
Vast geographical coverage & Excellent infrastructure -Reasonably well- 1
equipped laboratories (Science, Computer); University takes advantage of its
location, which may result in increased enrollments in strategically targeted
programs. University could focus on excellence with an emphasis on areas in
which the campus should grow.
Diverse and wide range of courses 2
Affordable fees structure, Transport Facilities & Boarding Facilities; 2.5
Collaborative approaches could draw upon the strengths of different faculty,
supported by resource and technical staff, to offer more effective instruction
that also creates time for research and development.
Large number young population 1
Infrastructure to improve research and development 6
Multimedia technology is changing the way of instructions by teachers in 4
campus as well as generating new knowledge.

THE THREATS
1= most important
10= least important

Does the institute frequently go on strikes? 3

The graduation could be delayed — leading to spend more money.
Risk of losing prominent faculty and staff for genuinely better 3.5
opportunities at other universities or locally
Growing competition from nearby public and private universities 2
— Rapid expansion of private universities
Do students often transfer to other institutes and universities? 7
Are the professors rated poorly on websites/forums/social media? 2.5
Lack of good governance— check and balance 5
Lack of proper publicity/exposure 8
Student and teacher politics- Involvement of politics in administration, 2.5
students and faculty
Negative public perception 3
Incompetent and outdated management 3
Declining financial support for students that lead to more students 5
working to stay in institutes.

EXTERNAL FACTOR EVALUATION (EFE) MATRIX IN UNIVERSITY

1= Poor
2= Average
3= Above Average
4= Superior

EXTERNAL FACTOR WEIGHT RANK WEIGHTED

SCORE
OPPORTUNITIES
Does the institution offer many scholarships, off-campus 0.07 3 0.21
study and exchange programs.?
Reputation of the Institute attracts more students 0.06 3 0.18
Highly-skilled teachers- Large number of highly qualified 0.05 2 0.1
Faculty
Vast geographical coverage & Excellent infrastructure 0.08 4 0.32
-Reasonably well-equipped laboratories (Science,
Computer); University takes advantage of its location.
Diverse and wide range of courses 0.05 3 0.15
Affordable fees structure, Transport Facilities & Boarding 0.07 2 0.14
Facilities.
Multimedia technology is changing the way of instructions 0.03 1 0.03
by teachers in campus as well as generating new knowledge.
Number of master and PHD Applicants 0.12 4 0.48
THREATS
Does the institute frequently go on strikes? 0.07 3 0.21
The graduation could be delayed — leading to spend more
money.
Risk of losing prominent faculty and staff for genuinely 0.06 2 0.12
better opportunities at other universities or locally
Growing competition from nearby public and private 0.05 4 0.2
universities— Rapid expansion of private universities
Lack of proper publicity/exposure 0.02 3 0.06
Student and teacher politics- Involvement of politics in 0.06 3 0.18
administration, students and faculty
Incompetent and outdated management, good governance 0.08 4 0.32
— check and balance
Declining financial support for students that lead to more 0.05 2 0.1
students working to stay in institutes.
Office staff attitude towards students 0.08 1 0.08
SUM 1.00 2.88

EXTERNAL FACTOR EVALUATION (EFE) MATRIX FOR NESTLE

1= Poor
2= Average
3= Above Average
4= Superior

EXTERNAL FACTOR WEIGHT RANK WEIGHTED

SCORE
OPPORTUNITIES
Clear and accurate labelling indicating of any harmful 0.08 3 0.24
products
The right mix of global and local strategies. 0.08 3 0.24
Ownership of some of the most recognizable brands in the 0.09 2 0.18
world
Excellent CSR activities – Timely and well-thought of CSR 0.10 4 0.4
initiatives.
Growing economies demand – The emergence of developing 0.07 2 0.14
economies is raising the living standards of people.
Growing demand for health-conscious products – More and 0.10 3 0.3
more people are moving towards the healthy products.
Put social media to use for advertising – it can be more 0.06 3 0.18
effective at a lesser cost.
THREATS
Huge dependence on retailers – There is a shortcoming in 0.12 3 0.36
having a direct influence on consumers as buyers are directly
affected by the behavior of retailers in this industry.
Increased competition in the beverage and food industries 0.07 3 0.21
The price could significantly rise due to major weather 0.05 2 0.1
disasters.
Criticism over high water usage and selling contaminated 0.02 1 0.02
food
Forced child labor and using other unethical practices. 0.03 2 0.06
Energy and distribution costs 0.08 2 0.16
Competitors are no less – it more difficult to sustain in the 0.05 3 0.15
market.
SUM 1.00 2.74