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SOAL AKHIR SEMESTER.

FAKULTAS EKONOMI DAN BISNIS


UNIVERSITAS MURIA KUDUS

PROGRAM STUDI : MAGISTER MANAJEMEN


MATA KULIAH : MANAJEMEN OPERASIONAL
WAKTU : TAKE HOME 7 HARI
DOSEN : Dr.Drs. Ag. SUNARNO HANDOYO.SH.SPd.MM

1. The objectives of the product decision are to develop and implement a


product strategy that meets the demands of the marketplace with of the
competitive advantage . Based on this statement, how to measure a
competitive advantage in the real fact.
2. The product life cycles are : introduction, growth, maturity, decline. Find
real examples and axplain clearly.
3. Explain the implementation of Total Quality Management (TQM) in
Service Business based on the real condition.
4. Product Strategy are : defferentation; low cost;"rapid responce, Find the
example of the product and make description of it.

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