X X [multiply multiply]: LOOΠΔ Reimagines a Multifaceted Sphere of Individual Influence

Abstract:

Aside from the popular Western brand, the phenomenal Korean pop music sets an ultra-

competitive standard every solo or group acts should follow in order to successfully cater a

wide population with best-selling hits. Performed with sophistication towards choreography

and overall production, the standard often tolerates most K-pop acts preferably debuting

immediately and doing the same concept repeatedly. LOOΠΔ, a 12-member girl group, is the

exact opposite of all stereotypes. Each of the members became part of the 18-month long and

expensive pre-debut project accompanied with a complex yet relevant storyline before being

promoted as a group. To further understand LOOΠΔ, this paper analyzes how various

discourses on individuality, particularly on self-acceptance, inclusivity, and women

empowerment, relevant to its evolving characterization to refashion the typical K-pop

grammar. Viewing LOOΠΔ from a lens of an individual, derived Gestalt theories and the

psychological definition of butterfly effect are applied to reimagine an overarching goal of

following one’s innate desires, completing as one, and rising above the social standards

through music and other possible forms. Analyzing these forms, this paper affirms that the

wholeness of LOOΠΔ as a group suggests an effect where anyone under the influence might

strengthen potential and bring closer one’s gaps, develop patterns and relations out of

nearness and sameness, and stand against one’s fate. This influence highly encourages other

acts to deviate from the norms in a self-accepting, inclusive, and empowering move.

Keywords: Butterfly effect, Gestalt theory, individuality, Korean pop music, LOOΠΔ

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