NEGATIVE IMPACT OF PAKISTANI

MEDIA

Sensationalism:
 Breakingnews of news channels is
incomplete without sensations.
 Thealready frightened nation gets
more frightened when bomb blasts are
sensationalized by showing dead
bodies and by sad background music.
NEGATIVE IMPACT OF PAKISTANI
MEDIA

Exagerration :
 Exagerration means to magnify beyond the
limits of truth.
 Negative exagerration.
 Glamorizes issues.
 Axact and sikander case an example.
NEGATIVE IMPACT OF PAKISTANI
MEDIA
Competition for rating :
 Channels are engaged in competition for
ratings.
 Multiply wordings over issues and crises.
 No interest in betterment of country .
 Sole aim of TV channels is to maximize
profits.
 NEGATIVE IMPACT OF PAKISTANI
MEDIA

Destroying national image:

 Due to media foreign countries thinks
that pakistan is full of corruption.
 Responsibility of media should be to
broadcast the right news without
crushing image of nation.
 POSITIVE IMPACT OF PAKISTANI MEDIA

Media is essential for health of

democracy:
 It enables citizen to make decision about
electoral choices.
 It performs a checking function.
 News channels play an important role in
increasing turn out.
 POSITIVE IMPACT OF PAKISTANI MEDIA
Role in exposing corruption:
 Implication of investigative journalism.
 Watchdog function of media by
exposing social injustice.
 Several major corruption cases and
scams are disclosed by journalist.
 POSITIVE IMPACT OF PAKISTANI MEDIA

Role in education:

 Some educational programs are

broadcast on TV which increase
knowledge of people.
 Also some technological columns are
published in news paper to educate
people.
 POLITICAL INFLUENCE ON MEDIA:

Influence of powerfull group:

 Media under the influence of those who want to
show one sided picture.
 The rich political parties buy some news channels
and anchors which favours them .
 These news channels show one side of picture.
 They favour one party and spread negative
propaganda against other.
 UNITY IN MEDIA:

 Pakistanimedia is united in some issues of

their common interest.
 Media has unity in social issues like zarb-e-
azab and indo-pak match.
 It is divided in political issues.
 CONCLUSION:

 Besides spreading exaggeration, Pakistani media should resolve the matters

with positive attitude.
 It’sthe requirement of time that our media should work for the positive and real
soft image of Pakistan.
 Media should not use negative tools to increase their viewership.
 There should be instiutions to check wether transmission of media are upto
credible and ethical standards.