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Ylhlpmzrxwn7oidfuegc Signature Poli 151022223330 Lva1 App6892 PDF
Communication is
simply the act of
transferring information
from one place to another.
Written communication
Business communication
Business communications is a term for a wide
variety of activities including but not limited to:
strategic communications planning, media
relations, public relations (which can include
social media, broadcast and written
communications, and more), brand
management, reputation management, speech-
writing, customer-client relations, and
internal/employee communications.
Effective communication
Effective communication means that we are able
to express ourselves, both verbally and non-
verbally, in ways that are appropriate to our
cultures and situations. This means not only
being able to express our opinions and desires,
but also our needs and fears and to ask for
advice and help.
Effective communication
Barriers in Achieving Effective
Communication
Different Backgrounds of
Sender and Receiver
Signaling- messages
conveyed without words
Communication Situation
Quality of Message
Content
Speaking Skills
Listening Skills
Noise/Sound/Distraction
Ways in Overcoming Barriers in
Communication
• Eliminating differences in perception:
• Use of Simple Language:
• Reduction and elimination of noise levels:
• Active Listening:
• Emotional State:
• Simple Organizational Structure:
• Avoid Information Overload:
• Give Constructive Feedback:
• Proper Media Selection:
• Flexibility in meeting the targets:
DEFINITION:-
Interpersonal communication:-
oThat refers to a two-way exchange that involves both
talking and listening.
Public Speaking:-
oInvolves one or more people delivering a message to a
group.
ADVANTAGES OF VERBAL COMMUNICATION
It is very fast that it travels much
faster than other means of
communication.
GESTURES:
Gestures are woven into the
fabric of our daily lives. We
wave, point, beckon, and use our
hands when we’re arguing or
speaking animatedly—
expressing ourselves with
gestures often without thinking.
EYE CONTACT:
Since the visual sense is
dominant for most people, eye
contact is an especially important
type of nonverbal communication.
The way you look at someone can
communicate many things,
including interest, affection,
hostility, or attraction
TOUCH:
We communicate a great deal
through touch. Think about the
messages given by the following:
a weak handshake, a timid tap
on the shoulder, a warm bear
hug or a controlling grip on your
arm.
VOICE:
It’s not just what you say, it’s
how you say it. When we speak,
other people “read” our voices in
addition to listening to our words.
Think about how someone's tone
of voice, for example, can
indicate sarcasm, anger, affection,
or confidence.
IMPORTANCE OF
NONVERBAL
COMMUNICATION
Verbal and nonverbal
communication plays an important
role in how people interact with
one another. People are using
around 35% verbal communication
and 65% nonverbal communication
in daily life. Non-verbal
communication makes
conversation short and brief. You
can save on time and use it as a
tool to communicate with people
who don't understand your
language.
DRAWBACK:
We can not have long
conversation and can not
discuss the particulars of
our message. It is Difficult
to understand and
requires a lot of
repetitions. It can not be
used as a public tool for
communication. It is less
influential and can not be
used everywhere.
Written communication..
communication by means of
written symbols (either printed,
typed or hand written)
For example:
text messages, news paper,
email, job letters etc
Advantages and
disadvantages…
ADVANTAGES OF
WRITTENCOMMUNICATION:_
1)Creates a permanent record.
3)Easily distributed.
6)Wide access
DISADVANTAGES
OF WRITTEN
1) Costly
COMUNICATION
2) Delayed feedback
5) Impersonal
Significance of Communication in Everyday
life