Project Brief

Project nature: Promotional campaign

Elements needed : Detailing brochure

Scope: Design

Outcome expected: Digital file ready for printing

Project Details:

- The brand is a pharmaceutical drug called Pylera. It’s indicated

for the treatment of a gastroenterology related disease called H.
pylori

- Campaign Objective: To position Pylera as the first treatment

option based on the following facts:

a- High efficacy: eradication rate 93%

b- The only FDA recommended drug by name in the first line

c- superiority over alternative treatments (simplicity of treatment

course vs complexity) and (efficacy vs resistance)

Visual concept suggested

- theme: GPS screen

- Three to four alternative routs to the same destination (H.P.

Eradication)

- Pylera route is the favorable recommended one

- Alternative routes showing 1- complex route ( fly overs ….) 2-

Multiple detours 3- medium to high traffic

- Colors to be used: Regular google maps gps colors that

perfectly aligns with the brand colors i.e.: Red, Orange,
Green and blue.