4/17/2018 WhatsApp Business App: Features & Benefits For Small Business Owners.

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Mar 6 · 3 min read

WhatsApp Business App: Features &

Bene ts For Small Business Owners.

Instant messaging service WhatsApp has o cially launched WhatsApp

Business, a separate app that small businesses can use to connect with
their customers. WhatsApp Business App was built with the small
business owners in mind. With the app, businesses can interact with
customers easily by using tools to automate, sort, and quickly respond
to customer messages.

Businesses using WhatsApp Business can connect with ordinary

WhatsApp users as normal, as there’s no need for ordinary
WhatsAppers to download the separate app, the company said.
WhatsApp users will know when they are being contacted by a business
rather than an individual, as it will be listed as a business account.

Before now, the company has been testing the beta version of
WhatsApp Business in select countries which include US, UK, Italy,
Indonesia, and Mexico. Whatsapp Business App fully became available
in Nigeria late in January 2018.

WhatsApp Business App Features

1. Business Pro les

For businesses that want to easily be seen and discovered by customers,
Whatsapp Business App allows users to create a business pro le with
helpful information for your customers like your address, phone
number, business description, email address, and website.

2. Smart Messaging Tools

Save time with the new Whatsapp messaging tools. One of the
messaging tools that come with the WhatsApp Business App is “Quick
Replies”. The tool lets you save and reuse messages you frequently
send so you can easily answer common questions in no time.

Another tool is “Automated Messages”. This allows businesses to set an

away message when unable to answer so customers know when to

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4/17/2018 WhatsApp Business App: Features & Benefits For Small Business Owners.

expect a response. You can also create a greeting message to introduce

your customers to your business.

3. Messaging Statistics
The messaging statistics feature of the app allows businesses to be able
to review simple metrics behind the messages being sent. You can
access important metrics such as how many of your messages were
successfully sent, how many were delivered and read etc.

4. WhatsApp Web
Aside from using the App to send and receive messages from
customers, you can also send and receive messages with WhatsApp
Business on your desktop or laptop making it more accessible for
business especially those with customer support team.

How To Download WhatsApp Business App

WhatsApp Business is available today and free to download on Google
Play Store for Android users. The iOS version (iPhone & iPad) of the
app is not yet available but we will keep you informed when released.

Conclusion
It is a nice move that WhatsApp is going all-in for small businesses.
Over 80% of small businesses in India and Brazil say WhatsApp helps
them both communicate with customers and grow their business.

While several early users of the new app said they were impressed with
the features of the app, many observed that the important features that
small businesses need are still missing such as receiving payments
(WhatsApp payment is currently rolling out in India) and the
possibility of nding potential customers or advertising to a speci c
audience like Facebook Ads.

Follow us on Twitter or visit our Facebook page for more resources to

grow your business online.

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