Principles of Marketing

MINDANAO MISSION ACADEMY

Accountancy, Business and Management
Semi-Final Examination
February 21-22, 2019

Name: _____________________________________ Section: ______________ Score:_____________________

“Those who walk with God always reach their destination”

I. Matching Type: Match the description in column A to answers in column B. Write the word of your answers.

COLUMN A COLUMN B
_________________1. Mark of distinction that is utilized for the A. Trade name
purpose of identifying and distinguishing goods or services of one
provider from another. B. Generic category
_________________2. The visual symbol or image that will identify C. brand
the product.
_________________3. The brand name that is not a dictionary word D. Logo
but instead an invented one, such as Lexus or Neutrogena.
_________________4. The category in which the brand would fall E. Tagline
under, such as beverage, search engine, or quick service restaurant. F. Optional-Product Pricing
_________________5. Aside from the actual logo, brands can also be
represented with distinctive visual identifiers G. Product Line Pricing
_________________6. signature fragrances made that help to create
distinctive atmosphere in a business premises
H. Visual Cues
_________________7. Setting a Low Price for a New Product in I. Scents
Order to Attract a Large Number of Buyers
_________________8. Setting a High Price for a New Product to J. Synthetic
Maximize Revenues from the Target Market.
K. Captive-Product Pricing
_________________9. Setting Price Steps Between Product Line
Items. L. Descriptive
_________________10. Pricing Products That Must Be Used
With The Main Product M. Market Skimming
N. Market Penetration

II. Identification: Identify what price adjustment strategy in discounts and allowances did each individual used in their
business (e.i. cash discount). Write your answers on the space provided after each statement.

1. Caryl, a Shoe factory owner, gave discounts to her customers for buying a large quantity of shoes. What price
adjustment strategy did Amethyst use? ____________________

2. Johanna, a beach resort owner, offers 30% discount to her employees who wanted to spend their weekend at her
resort. However, this offer is given only once a year. What price adjustment strategy did Johanna use?
____________________

3. Meanard sold his car to one of his friends with a list price of 300,000. The terms are 5/20, n/30. What price
adjustment strategy did Meanard use? ____________________

4. Since February is the month of love, Mary Chris, a boutique owner, cut down the prices of her red dresses. She offers
70% discount on all red items. What price adjustment strategy did Mary Chris use? ____________________

5. Daerill, a primary school owner, offers a 10% discount to students who will fully pay their tuition fees at the first
month of the class. What price adjustment strategy did Daerill use?____________________

III. Enumeration: use the boxes below in writing your answers

1. How will you develop a brand?

Principles of Marketing

2. How will you create the name of a brand?

IV. Labeling: Identify and label the different elements of a brand.