UMBRELLA COMPANY

TASK -1
27, April 2020
Managing Director
Palazon umbrella ltd.
Newport, S. Wales.

Ref: Reduce over dependence on Mark and spencer and increase sales to individual customers
Dear Sir,
The report contains analysis of key figures of our sales and product profits and how current dependence on
Mark and spencer can cause future problems, lastly a proposal on how to increase our sales and reduce our
dependence on mark and spencer so that associated future risks are reduced. I believed when company
becomes dependent on a single customer or client, then company is just one decision away from disaster.
Moreover, if any company is dependent upon few large customers, the business plan of the businesses would
most likely be decided by their needs and desires, and the broad picture of the market will not be seen. We
need to implement new market penetration approaches to solve this problem in order to reduce this
dependence and get a new sales individual hired to increase our market share. We need to increase market
share and at the same time bring our profit to maximum, it would be possible in a best way while we increase
sale of our most profitable product and it will increase our both overall sales revenue and profits.
As per the changes predicted, next year our dependence on Mark & Spencer will increase further as its
percentage in overall revenue will increase to 81% from 79% as shown in the chart below.

Expected
TotalSales
Salesrevenue
revenueinin2020
2019

211,500
Sales Revenue
262,500
700,000 19%
21% 650,000
617,500
600,000
500,000
400,000 330,000
313,500
300,000
200,000
100,000 63,000
63,000 44,000
44,000 980,000 51,000 42,000
42,000 62,500
62,500
931,000
-
- 81% 79%
Basic Small Basic Small Foldable M&S Basic Small Basic Large Quality Large M&S Quality Large Custom,quality,Large
Foldable

Revenue in 2019 Expected Revenue in 2020

MarkMark
& Spencer
& SpencerOthers
Others
But on the other hand as shown in the graph above, Mark & Spencer’s revenue will decrease by 5% as shown
in graph above, moreover another point of concern is the discontinuation of one product i.e. Basic Large which
contributed around 4% in the total sales revenue.

B2B Business
Although B2B does have its own benefits, as it is a cost saving mechanism for the organization to bypass
mediators, it helps to minimize sales and marketing costs, it also shortens the sales cycle, and the biggest
benefit of B2B is that JIT can be delivered only on time.

 This type of business model first and foremost has the advantage of the company being responsible for
companies and not consumers. With the participation of corporations it is much easier for a single or
group of businesses to attract a large number of consumers with the company's goods.
 Another benefit of the business model of this type is that, as companies are involved, the sales
transaction sum would be very significant so if a company makes watches and sells 1000 watches to
one company rather than 1000 customers, so it means selling 1000 watches for a company.
 Another advantage of B2B is that it will be with you for a long time as your customer support will be
successful until a business is your customer. Brand loyalty is more than repeat consumers, in plain
words, and it is a particular consideration to establish a positive partnership with the brand to which
sales are made.
But at the same time there are disadvantages too.

 The main drawback to this model of business is that in this form of marketing it is restricted because of
a small number of buyers for the goods offered by the company, the target audience to which the
company can advertise or sell its goods opposed to individual clients, who are high in number.
 Another drawback to this kind of marketing is that businesses have to discount order from consumers
because their orders are big and have a certain bargaining power compared to ordinary customers who
are small-scale buyers who are therefore price-takers who have no negotiating power.
 A further drawback is that when purchases and transactions are not made immediately, many people
are involved, such as the B2C situation in which the purchasing decision is immediate and thus B2B is a
time consuming process and without any guarantee whether or not the company will make a profit
after too much time is spent.
Below is the graph which shows the profitability of product.
 Profitibility of Products

7.5

3
1.3
0.5 0.2 0.5
Basic small Basic small Foldable M&S basic small Basic Large Quality Large M&S quality Large Custom,Quality,L...
-1.2 fol...

As shown in the graph, we need to focus on Custom quality, large which is the highest profitable product and
has sale price of 25, desperate measures need to be made to increase its sales and to increase our overall
profitability. Moreover basic small foldable is loss making but we need to keep it to have a good product mix.
By applying market penetration strategies we can gain higher market share. As an entering market strategy
there is a low risk and a perfect approach for corporate growth that does not want to make a big investment
in more expensive growth strategies. Placing yourself in a fixed market is therefore a safe bet, since it means
that products are required in this region. However, to compete with and develop alongside existing firms, it
needs effective execution and execution of strategies to position our goods, price base, user interface and
marketing. To order to enable consumers on our target market to create and achieve our aim early, we would
be forced to find various ways of improving our business with the use of our current offering goods.
This can be accomplished with the following points:

 Declining or increasing costs

 Acquisition of a market participant
 Revamping our marketing strategy to raise awareness of brands
 Improving goods or addressing consumers' issues directly
 Creating new goods to attract new customers
Common marketing Penetration strategies that we can apply:
1. Market penetration pricing:
As the company expands, the market share for new companies becomes harder. In combination with
the great number of competition on the market, market penetration levels for the goods are already
very high. This approach entails further sales to existing customers and potential consumers who can
be considered on the same market.
2. Maintain or raise existing products' market share
This can be accomplished by implementing a policy that incorporates aggressive pricing, marketing and
sales promotion techniques. It will concentrate on the distribution and marketing areas responsible for
price control and product promotion.
 3. Boost the use of current customers
A common strategy is to encourage our current customers to make more regular use of our product or
service. We can use a variety of strategies, including reward programs, adding value to the product or
making improvements to the product that promote further use. The strategies of this strategy aim at
"removing" our consumers from the company to another manufacturer, which makes it easier for
them to move to. The willingness of consumers to make greater usage can be significantly enhanced by
rapidly emerging innovations that facilitate improvements to users or provide more reasons for use of
the product.

4. Create modifications to our

product
Listening to our loyal customers and watching what the rivals say about their products will help us
recognize key features and functionality that people need. A slight improvement of the quality of our
customers and big products could increase the penetration rate of our brand by giving our consumers
something they need and cannot find with any other business.
It's the right time to hire salespeople to find diverse candidates; a recruiting plan helps us determine what is
best for our company. A product sales manager is considered to be the person who bears responsibility for
everything connected with the successful translation of the idea of the product to the reality. While it can take
time to look for the right salesman, a fast hire will lead to more staff turnover and missed opportunities. So we
also need to consider main hiring criteria:
1. Capabilities
The perfect seller must have the experience and expertise to do the job we are recruiting. If you
operate in a retail niche, but our candidate doesn’t have a clue what the retail is and never bothered to
google before his job interview, it’s a red flag. Eventually, we will accept the learning curve, even
though he had difficulty reading anything about retail.
2. Value
Evaluation of the importance of a person in the company: do you get the most expertise for your
money? If only because he or she is finding jobs we want a good seller at a cheap rate, he or she will
leave our team until a better offer has been put forward. What their jobs are worth, we need to pay
people. If the person does not have the requisite experience, but we can clearly see that they have
potential and networking skills so that we can invest in them and make them a sales representative in
our business.

So sir, I am proposing to hire a sales manager who will specifically look after our market penetration strategies
and will focus on our high profitable products by targeting individual customers’ market so that our
dependency on single big customer i.e. Marks and Spencer is also reduced.
Looking forward to your positive response to my proposal, moreover if you have any queries feel free to
contact me.
Regards,
ABC
Marketing Analyst
 TASK -2
Purpose

Planning, coordinating and managing production in an enterprise to ensure effective, timely, budget-based
and consistent production of goods.

Main Job Responsibilities, Tasks and, Duties

 Plan the timetable for work

 Execute and track the timetable for production
 Determine and alter timetable as necessary
 Decide on staff resources needed
 Organize human and material resources to meet production targets
 Make decisions on the use of equipment, reparations, adaptation and procurement.
 Plan work schedule
 Develop and follow uniform operating practices for manufacturing operations
 Make sure the operating practices are complied with
 Ensure that health and safety protocols are enforced and complied with
 Set quality standards
 Track the product quality standards
 Quality control and management programs are embraced and applied to meet quality standards
 Production assessment.
 Forecast cost of production
 Create budgets of production
 Maintain budgets of production
 Enforce systems of cost control
 Ensure effective cooperation and coordination between the related departments, including
procurement, distribution and strategic planning.
Working hours and benefits 
Salary: 32,000/ annually
30 Days leaves
Pension Arrangement
10 hours

Production Manager Skills

• Project management
 • Skill to handle numerous tasks under strict deadlines
• Constructive, strong-level organization
• Encouraging process change
• Ability to connect in a professional, television-related manner with production companies
• Establishing innovative standards

Education, Experience, and Licensing Requirements

 A degree of a bachelor or master.

 5-10 years of production experience

A job advertisement

Palazon umbrella ltd.is a Newport, s. wales company.

We have an immediate opening for a natural leader who can bring their years of experience to the position
of Advertising Sales Manager

The Advertising Sales Manager must bring a large list of clients as well as provide the professional sales staff
with overall guidance. Experience addressing weekly promotional needs directly with consumers as well as the
entire suite. Working with the executive team to create and execute a concise and realistic business plan for
sales and marketing which will drive overall growth of the organizations.

Key Responsibilities
 Provide customer support reliably and courteously.
 Trigger personal calling.
 Implement as guided approved Sales Plan and Action Plans.
 Developing and searching for new hotel markets.
 Create, develop and bring creative sales and marketing strategies into practice.
 Execute and deliver all marketing and advertising activities in-house.
 Maintain statistical knowledge for the comparative analysis.
 Maintain current company account filing system and prepare necessary reports.
 Contact house meeting planners to promote good will, and enable more and repeat action.
 Keep strong partnership with local community groups and associations. Contact managers to foster
strong will in house meetings and encourage additional and repeat activity.
 Hold good cooperation with local community organizations and associations.
 Prepare the appropriate reports: Sales Call Reports, Internal Sales Report.
 In the absence of a Sales Manager, attend and lead team meetings with Sales and BEO.
 Participate in frequent staff meetings

If you possess these qualifications and are looking for a new challenge, we want to hear from you!

Application deadline is May 27. 2020

Please apply directly by email to: abcd@gmail.com