“a formidable voice on leadership”

—The Association of College Unions International

34 million students hoping to lead.
“awesome and amazing”
—Matt Kitchie, Leadership Advisor, Miami University 01 book guiding the way.
Who is the author? The Center for Leadership Development at The University of Montana
is proud to present The Student Leadership Guide, the first and only leadership book on “This guide lays out paths toward
BRENDON BURCHARD, who has been called “the student leader’s the market that is 1) intended for students, 2) written from both theoretical and popular leadership. It will assist you in
“It has been a true unerstanding that leaders are common
leader,” is author of the academically acclaimed book The Student viewpoints, and 3) structured with a real-world, service-oriented framework that
pleasure to work with
Leadership Guide and founder of The College Success Bootcamp, the students can use to make a difference in their classrooms, communities, and careers. people who, with focus and
Brendon Burchard. The
nation’s premier college readiness and student development program determination, work collectively.”
most solid support for the
held at Walt Disney World Resort. Brendon has become one of the The Student Leadership Guide has received widespread academic and popular acclaim
E6 framework in The
nation's leading experts on student retention, development and success, and is quickly becoming the #1 resource for high school and university students, recent — Pat Williams, former U.S. Congressman
Student Leadership
having appeared on ABC World News, CBS Morning News and over graduates, and life-long learners interested in leadership and service. and Chairman of the Post-Secondary
Guide is Brendon
65 radio stations across the United States. Education Committee
himself. In just a few
short discussions, his How is this book different?
Brendon has an impressive track record of student and corporate
humility and selfless
leadership experience. In high school he was managing editor for the
service became Amazingly, there are less than a dozen academically-sound leadership titles on the
nation’s #1 ranked student newspaper. In college he supervised the
extremely apparent. He market that speak directly to students. A comprehensive review of these books found
toughest dorms on campus, conducted workshops on romantic
is one of those people that many of them often miss the mark and don’t address the needs or the realities of our
relationships and communication, and chartered a peer mediation
who engages others with emerging student leaders. See the table below.
program. In graduate school he taught public speaking courses, worked
sincere interest and by
as a peer counselor, and served as a commissioned facilitator and
doing so reveals his truly
mediator for his university. He also maintained a 4.0 GPA. Brendon
genuine character.”
holds a BA in political science and an MA in organizational
Competitive Books The Student Leadership Guide The U.S. Census Bureau estimates
communication from The University of Montana.
— LT Brett St. George that there are 16.4 million students
Course Coordinator for Written for advisors or professors Written for students in high school, 14.4 million in
Since graduating, Brendon has served as a leadership and human
the Department of Aimed solely at high school or university Aimed at emerging leaders committed to college (undergraduate) and 3.1
performance consultant for Accenture and the world’s greatest retailers
Leadership, Ethics & Law students (exclusive) serving others at any level (inclusive) million in graduate school. The
including JCPenney, eBay, Best Buy, Nordstrom, Levi Strauss &
at The United States Student Leadership Guide is the
Company, Gateway, and Walgreens. He has designed a Fortune Unbalanced approach—either filled with Balanced approach—filled with the best of the
Naval Academy only service-oriented leadership
Global 500 company’s leadership and innovation service offering, co- too much theory and no practical theoretical and practical viewpoints on book on the market written
created several university leadership programs, developed a large *The U.S. Naval Academy is advice, or too many popular viewpoints leadership giving students insights into both
one of the many leadership
expressly for these ~34 million
retailer’s worldwide executive coaching training, moderated a panel of with no theoretical support academia and the “real world”
programs that Brendon has students—our next generation of
CEOs for The History Channel, and served on several nonprofit advisory
provided a free copy of his Relevant in only one context (student Relevant across all contexts—transcends leaders and the future architects of
boards. Brendon speaks to thousands of students and professionals book’s Instructor Manual to.
government, Greek affairs, educational boundaries and is applicable to any our society.
each year. Visit www.BrendonBurchard.com or call 1-800-816-8528.
leadership programs, etc.) leadership situation, any aspiring leader
No clear definition or framework of Concise, compelling, memorable leadership The Student Leadership Guide
What are people saying about Brendon? leadership—leaves students confused definition and framework that is immediately teaches students to:
about what to do and the “way forward” actionable and scalable
1. Define leadership for themselves
“It was pure inspiration having Brendon Burchard as our keynote speaker for our leadership conference. I've never seen Written to help readers succeed and Written to help students contribute in their 2. Envision a compelling future
a speaker connect with so many students on such a personal level. Our students and staff raved about how much they compete in corporate America classrooms, communities, and early careers 3. Enlist others in collaboration
learned from him, how he inspired them to commit to making changes in their lives, in their relationships, and in their 4. Embody principles people will
leadership practice. believe in
How do we know this is the right book for us? 5. Empower others with trust and
—Jennifer Clark, Student Leadership Institute, The University of Houston – Clear Lake shared responsibility
The Student Leadership Guide has been recommended by the prestigious Robert K. 6. Evaluate their ethics,
“Students rarely have the opportunity to hear such words of inspiration and wisdom. Brendon Burchard radiates a performance, and direction
tremendous amount of positive energy, which is contagious! He really amazed the students. Many students commented Greenleaf Center for Servant Leadership, The National Leadership Institute, The
International Leadership Association, The Association of College Unions International, 7. Encourage their collaborators to
on how great his sessions were and how they will apply what they learned to be a better leader and a better person.” grow and contribute
University Business Magazine, and Student Leader Magazine. It has been used at
—Fatima Goines, Office of Student Life and Leadership, Georgia State University dozens of high school and university leadership programs across the country. The famed
leadership program at The United States Naval Academy uses The Student Leadership High school and university
Guide and Kiwanis International (the parent organization of Key Club and Circle K) used leadership programs qualify for
the book in the development of its new Key Leader program. dramatic bulk disounts and free
Bulk discounts available for high school and university programs by emailing staff@TheStudentLeadershipGuide.com. curriculum consultations!
 “In twenty years I have never read a more remarkable student work than
Brendon Burchard’s The Student Leadership Guide. His writing, use of metaphor,
The Student Leadership Guide by Brendon Burchard
logical development, ability to synthesize complex literature, and understanding UM Center for Leadership Development, 2003
and commitment to the underlying theory – it’s all beyond belief, certainly ISBN 0-615-12079-2,
better than I could do.” 218 pages, $14.95 SRP, bulk discounts available
- Jon Tompkins, Ph.D., author, Human Resource Management in Government www.TheStudentLeadershipGuide.com or 1-800-816-8528
What are people saying about the book? What exactly is the book about?
“This guide lays out paths toward leadership. It will assist you in understanding that leaders are common people In Perspectives on Leadership, G.W. Fairholm said,
who, with focus and determination, work collectively.” “Understanding the role and function of leadership is
the single most important intellectual task of this
—Pat Williams, former U.S. Congressman and Chairman of the Post-Secondary Education Committee generation, and leading is the most needed skill.” This
understanding and skill, however, often goes untaught
“Too often teachers of leadership make the concept too idealistic and, therefore, remote and inaccessible. Burchard in our high schools and universities. Students at all
has done something very special with The Student Leadership Guide. He has made leadership understandable, levels are yearning for educational materials on
accessible, and thoroughly desirable. The six "Es" alone are worth the price of admission. It should be required leadership that help them make a difference in their
reading for all students. Cancel that. It should be required reading for all aspiring leaders!” classrooms, communities, and careers.
Surprisingly, though, there has never been a service-
—Bill Treasurer, executive leadership coach and author, Right Risk oriented leadership book written expressly for students.
Most leadership texts are written for managers in large
“Burchard’s book is a good tool for anyone who is serious about trying to make a difference in themselves as well corporate environments, missing the realities and
as the lives of others.” needs of our students. Further, leadership books and
programs often only teach theories and skills related to
—The Association of College Unions International teamwork, motivation, persuasive speaking, conflict
management, personal development, and organ-
“All too often, students are encouraged to become leaders, without an adequate framework that describes the practice izational theory without ever presenting a unified
and purpose of leadership . . . The Student Leadership Guide helps fill that void. Drawing on his own experience leadership framework. Students often walk away from
as a student and a professional, the book guides readers through the six "E"s of leadership – envision, enlist, embody, these texts and programs and say, “What now?” Many
empower, evaluate, and encourage. With numerous questions for discussion and reflection included, this title would be ask, “What do I actually need to do to lead others?”
appropriate as the text for a seminar on leadership, the guide for a leadership retreat, or as suggested reading for any Certainly the answer requires more than a hodgepodge
emerging student leader on campus.” of theories on running meetings and motivating people.
Leadership is indeed a process, and students need to
—University Business Magazine understand what goes into that process.
Finally, a book has written to help them do just that.
“The Student Leadership Guide is thoughtful, engaging, and full of practical suggestions. Brendon Burchard does an The Center for Leadership Development at the
excellent job of weaving together the best of the theoretical literature on leadership with a variety of popular treatments University of Montana has released an insightful and
of the subject. His analysis and recommendations revolve around a set of guidelines that are not only useful but inspiring book for students called The Student
also inspiring. Aspiring student leaders as well as experienced ones stand to gain a lot from reading this book, Leadership Guide (2003). The book is written from
reflecting on its lessons, and putting them into practice in a way that fits the situation and the people in it. This is a both theoretical and practical viewpoints so that
guidebook to read, keep and revisit.” students can conceptually understand leadership
and confidently practice it. Brendon Burchard, a
—George Cheney, Ph.D. and author, Values at Work human performance consultant with an impressive
history of both student and corporate leadership
“The Student Leadership Guide by Brendon Burchard is an interesting and compelling read from both practical and experience, is the author.
academic standpoints. This guide does not take a “ten minute manager” approach to the subject; on the contrary, Burchard describes principles that help readers
it is well grounded in contemporary theories and philosophies of leadership. As importantly, it takes an interesting and understand that leadership is a collective endeavor,
easy-to-read approach to leadership and applies it to situations that university students are very likely to find different from management, and firmly rooted in
themselves in. I have already recommended it to several of my students who have expressed interest in the theory service. The principles—most notably that leadership
and practice of leadership and will gladly do so again.” is based on service to others—lay the groundwork
for a leadership definition and approach that is nothing
—Shiv Ganesh, Ph.D., Organizational Communication, The University of Montana short of intelligent, holistic, and empowering.
Bulk discounts available for high school and university programs by emailing staff@TheStudentLeadershipGuide.com
The book’s leadership framework, called E6,
represents six practices required to enact leadership.
Each “E” is addressed in a different chapter—
Envision, Enlist, Embody, Empower, Evaluate, and
Encourage. Every chapter has theoretical lessons,
actionable steps, and a vast array of questions that
help readers define and practice leadership on their
own terms.
In the Envision chapter, readers learn how to create a
compelling vision for themselves and those they lead.
Burchard offers excellent, penetrating questions that
make the visioning process simple and effective. The
next chapter, Enlist, teaches leaders to engage
potential collaborators and to work with them to create
a vision that reflects mutual purposes. (Burchard uses
the term “collaborator” instead of “follower”). The
chapter also teaches leaders how to express their
vision in clear, persuasive terms. In Embody, Burchard
does something exemplary by guiding readers to “walk
their talk” and to lead with a genuine focus on
becoming a role model for others. The complex idea of
empowering collaborators to lead and serve is dealt
with in Empower. The book shines here. Readers learn
a step-by-step process for working with their
collaborators and granting them decision-making
authority and trust. The next chapter, Evaluate,
displays Burchard’s expertise in explaining complex
issues like ethics and performance-based feedback.
Finally, Encourage is a beaming example of what the
best leadership texts do: it helps us understand how to
lift those around us, sustain hope, and keep our own
emotions in check as we seek higher states of
motivation and morality.
If a book has ever been written which could inspire
students to assume leadership roles and behaviors,
The Student Leadership Guide is it. Every reader
walks away with a deep understanding of the often
murky term “leadership” and a clear process for
enacting it. The Student Leadership Guide is destined
to become the #1 resource for students and graduates
across the country because of its engaging, theory-
backed, real-world content. The book is available to the
public at www.TheStudentLeadershipGuide.com.