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FORMULATING A GOOD PRODUCT

STRATEGY IS CRITICAL FOR


MANAGING A BRAND
A good product strategy has always been essential for managing a brand and achieve company’s
goal and mission. The product strategy describes who your customers are, how your product fits into
the current market, and how it will achieve business goals. It also helps the company to focus on
what will have the most significant impact on your customers and the business. Product strategy
acts as a road map of a product. This road map outlines the end to end vision of the product
achieving its goals in the market.

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