PIC - High tech jacket

Background-
This product is a jacket which is enabled with a device to measure the heart rate and blood
pressure of the body. During trekking or while running, one can make use of this device fitted
jacket to count the heart rate or to measure the blood pressure.
At high altitude trek it becomes difficult for people having heart related issues so they can
keep a check on their blood pressure to avoid any mis happening and it also regulates your
heart rate which tells either to slow down or increase the pace. Thus, this product is really
beneficial for people who like to hike or jog.
Focus-
The competitor advantage of this product is that its not exposed in the market and is new to
the market thus can be really beneficial in the field of adventure and sports. There will also
be a first mover advantage over its competitors.
The device used in the jacket is water resistant and uses the technology of counting the
heart beats per minute and blood pressure of the body at different instances can be
measured Since the target audience are usually trekkers and hikers this product will be of
great use to avoid any kind of accidents and people can enjoy their trip without even
worrying much about their health.
Objective-
The main objective is to avoid any kind of medical accidents and to make the travelling and
trekking more convenient to the customers. The product will be launched when trekking is at
its peak and when the weather is preferable. As the product is new to the market, the price
will be affordable keeping the profit margin in mind. Short term goal will be to build a
connection between customer and the company and to maintain the brand image for its
quality and innovation while the long term goal will be to maintain its position in the market
by providing the same quality at an affordable price and be the market leader .
Guidelines-
The quality of the raw materials used to develop the device fitted jacket should be good and
should be water resistant. The product should be launched when trekking is at its peak and
there are a greater number of tourists. the price should be set keeping affordability in mind
because first priority is to build a connection between the customer and the company, and
the marketing can be done in sport summits and sports fest.