Marketing

Strategy
Prepared by: Prof. Francisco Calingasan
A marketing strategy refers to a
business's overall game plan for
reaching prospective consumers and
turning them into customers of the
products or services the business
provides.
A marketing strategy contains
the company’s value
proposition, key brand
messaging, data on target
customer demographics, and
other high-level elements.
The
of
Importance
Marketing
Strategy
It is very vital for the management of the company
to have a well defined and aligned marketing 
strategy in place having a team of expert
professionals and talented in-house staff to attain
the overall aims and objectives plus enhance the 
brand value.
1. Helps to gain a competitive advantage
2. Brand Recognition
3.  Attract a new set of customers
4.  Plan the nature of products and services
5.  Plan the marketing budgets
6. Creative Edge
7. Effective distribution plan
8. Optimal pricing
9. The overall growth of the firm
Market Concept
&
Philosophy
The marketing concept and philosophy is
one of the simplest ideas in marketing,
and at the same time, it is also one of the
most important marketing philosophies.
The marketing concept and philosophy
states that the organization should strive
to satisfy its customers' wants and needs
while meeting the organization's goals. In
simple terms, "the customer is king".
Marketing Strategies
VS

Marketing Plan
 Marketing Strategy Marketing Plan
is your approach to contains the activities
achieving your that will get you there
competitive advantage
Traditional Contemporary
Marketing Marketing
Strategies Strategies
 TMS TMP
Relies on offline
It suggests creating a
strategies, including
bridge between
direct sales, direct
customer and
mail, tradeshows,
business through
advertisement,
gamification
referral
 Factors
That
Affect
Marketing
Strategy
Arguably, one of the
most important aspects
of growing your
business is your
marketing strategies
Internal Factors
&
External Factors
Internal Factors

• Price
• Human Resources
• Firm Culture
 External
Factors

• Technology
• Competitors
• Economy
Understand
ing
Customer
Value
Customer Value is the perception of what a product
or service is worth to a Customer versus the possible
alternatives.
Worth means whether the Customer feels s/he got
benefits and services over what s/he paid.
Marketing
Models
Marketing Models play an important
role and those that dismiss their relevance
fail to grasp how they can underpin and
provide shape and coherence to planning
and managing our marketing activities.
• The 7Ps
• The 7s Framework
• AIDA
• The Ansoff Matrix
• The BCG Matrix
• Diffusion of
Innovation
• DRIP
• Porter’s Five Forces
• Price-Quality
Strategy Model
• Push and Pull
• Product Life Cycle
• RACE Planning
• Segmentation,
Targeting and
Positioning (STP)
• SOSTAC
• SWOT(TWOS)
Matrix
• PESTLE analysis
Thank You
&
God Bless!!