B327 Short TMA Spring 2020

Faculty of Business Studies

B327
Creating Futures: Sustainable Enterprise and Innovation

Short TMA
Spring 2020

Number of Pages: 2 including cover page

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B327 Short TMA Spring 2020

TMA description
This TMA is concerned with linking concepts of innovations to sustainability issues in 1200
words essay format. Concepts have to be supported from literature. Realistic examples have
to relevant, correct and supporting the discussion. This TMA is composed of three questions.
All questions carry equal marks. Each question is marked out of 100.

Question 1:
Involving stakeholders might be a must to boost sustainable business success. Discuss the
factors determining the types of stakeholders who should be involved in the decision of
sustainable business. Explain the possible strategies of promoting sustainability to gain
stakeholders’ support. Support your answer with examples.

Question 2:
Discuss the concept of environmental sustainability and explain its dimensions. From your
perspective, discuss possible effects of operating with environmental sustainability on
competitiveness. Explain those factors that might intervene to affect the role of environmental
sustainability on marketing performance.

Question 3:
Discuss factors affecting the adoption of environmentally friendly technological innovation
among firms. From your perspective what is the most important factor? Support your answer
with realistic examples.

The End

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