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  • (Iii) at Times, Special Interest Groups Exert Excessive Influence On The Content of Advertising

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    Abhishek Naugriaya
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    1) The document outlines an end-term examination for an MBA program. It contains instructions for the exam and 3 questions related to a case study on PepsiCo and Madonna. 2) The first question asks students to create a timeline of events from the case, discuss if Madonna acted ethically, and provide recent examples of advertisers withdrawing ads due to consumer boycotts. 3) The second question asks what the student would have done differently if they were the head of PepsiCo facing this controversy. 4) The third question asks the student to apply principles of Indian Ethos to help PepsiCo restructure their business strategy and priorities as a Chief Ethics Officer, based

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    1) The document outlines an end-term examination for an MBA program. It contains instructions for the exam and 3 questions related to a case study on PepsiCo and Madonna. 2) The first question asks students to create a timeline of events from the case, discuss if Madonna acted ethically, and provide recent examples of advertisers withdrawing ads due to consumer boycotts. 3) The second question asks what the student would have done differently if they were the head of PepsiCo facing this controversy. 4) The third question asks the student to apply principles of Indian Ethos to help PepsiCo restructure their business strategy and priorities as a Chief Ethics Officer, based

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    8 views2 pages

    (Iii) at Times, Special Interest Groups Exert Excessive Influence On The Content of Advertising

    Uploaded by

    Abhishek Naugriaya
    1) The document outlines an end-term examination for an MBA program. It contains instructions for the exam and 3 questions related to a case study on PepsiCo and Madonna. 2) The first question asks students to create a timeline of events from the case, discuss if Madonna acted ethically, and provide recent examples of advertisers withdrawing ads due to consumer boycotts. 3) The second question asks what the student would have done differently if they were the head of PepsiCo facing this controversy. 4) The third question asks the student to apply principles of Indian Ethos to help PepsiCo restructure their business strategy and priorities as a Chief Ethics Officer, based

    Copyright:

    © All Rights Reserved
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    of 2

    SVKM’S NMIMS

    School of Business Management, Indore


    End-Term (Online) Examination, December 2020

    Program: MBA Trimester – II

    Subject: Indian Ethos and Business Ethics


    Max. Marks: 40

    Instructions:
    1. All questions are compulsory.
    2. Answer to each new question is to be started on a fresh page.
    3. Number each page. Total number of pages should also be written on first page of answer
    sheet, along with Name and Roll No.
    4. This is a pen and paper exam. All the pages should be clearly scanned and converted into
    a single PDF document.
    5. Figures in brackets on the right hand side indicate full marks.
    6. Your answers should reflect your understanding of the case, sound understanding of
    theoretical concepts and your ability to apply these concepts to meet the demands of the
    question. As there is no "One Right Answer" to these questions, the justification of your
    answer will have more weight-age.

    Answer the following questions based on the case titled “PepsiCo and Madonna” by John
    A. Quelch, N. Craig Smith, Aimee L. Stern:

    Q1. (i) Draw a time line showing the sequence of events discussed in the case.
    (ii) Did Madonna act ethically towards Pepsi in this case?
    (iii) At times, special interest groups exert excessive influence on the content of advertising.
    Give some recent examples where large advertisers were forced to withdraw their advertisement.
    Express your views on such organized consumer boycotts. (5+5+5= 15 Marks)

    Page 1 of 2
    Q2. If you were the head of PepsiCo in 1989, would you have acted differently when faced with
    this controversy? Why or why not? Explain your thought process in evaluating the ethical
    dilemma and making a decision. (15 Marks)

    Q3. You are a scholar of Indian Ethos. You are known for your acumen in applying principles of
    Indian Ethos in business management. You have been hired by PepsiCo as Chief Ethics Officer.
    Based on your knowledge of Indian Ethos (only), can you help them in restructuring their
    business strategy and business priorities? (You need not restrict yourself only to the crisis
    mentioned in the case) (10 Marks)

    *************************

    Page 2 of 2

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