DEMO STYLES :

Feature- a feature is something that your product has or is.

Benefit- Benefits are the outcomes or results that users will (hopefully)

experience by using your product or service

To borrow from the example above, a feature of this particular umbrella might
be its unbreakable spokes or wind-resistant construction – the benefit of which
is staying dry even in strong winds that might break lesser umbrellas.

• The first step in identifying your target market is understanding what

your products/services have to offer to a group of people or

 businesses. To do this, identify your product or service’s features and

benefits. A feature is a characteristic of a product/service that

automatically comes with it.

Knowing your products and services

Product knowledge is an essential sales skill. Understanding your products' features
allows you to present their benefits accurately and persuasively. Customers respond
to enthusiastic sales staff who are passionate about their products and eager to
share the benefits with them.

Get to know your products or services :

Use conventional and creative sources of information to learn about your products or
services, including:

 your own experiences using the products

 product literature such as brochures and catalogues
 online forums
 feedback from customers
 trade and industry publications
 internal sales records
 your team members
 visits to manufacturers
 sales training programs
 competitor information.

Turn product features into benefits

As you engage customers, you can use your knowledge to lead your customer
through the sales process, and make their experience an enjoyable one that they'll
want to revisit.
It’s important to remember that customers buy products and services

because they want to solve a problem or meet a need. Consciously or

unconsciously, your customers will always be asking the question, “What’s

in it for me?” Your product and service offerings have to deliver solutions

and satisfy needs, or they won’t be successful.

 A product benefit is the value that a customer realizes from the product. It is an

expression of fulfilling the customer’s need.

---- 1. Maintain Good Eye Contact

In customer service, maintaining eye contact with customers

during interaction communicates to them that they are

important, and you value whatever they have to  say.

-  Smile

While you interact with your customer, let your smile be genuine.
Customers will be drawn to you if they see you as being positive,
friendly and approachable.
- Makes Use of Gestures

Making deliberate use of gestures when interacting with the

customers will make you a better communicator. You will speak more
fluently and articulately. This, in turn, endorses you as a competent
professional.

- Be a subject matter expert

- Of course, you can’t be specific if you don’t have any idea what
you’re talking about. If you sell to a specific industry, you should
know that industries’ concerns, behaviors, and buying patterns down
pat. If you sell to multiple industries, know your value prop as it
relates to each cold and use customer references as backup.

- Prospects will never trust you if it doesn’t seem like you really
understand your (or their) business, so become an expert in your
relevant field.

Be genuinely curious

The key to sales is asking good questions. And if you’re not actually
curious about your prospect’s situation, it’ll be all too easy to slip into your
elevator pitch before you’ve established whether any part of it is relevant to
your buyer. Great communicators are naturally curious about their
conversational counterparts, and that’s especially crucial in sales -- ask
questions first, then answer them later.

Speak in specifics

Great communicators aren’t persuasive because they speak in dramatic,

sweeping rhetoric. They’re able to convince people because they can point
to specific examples or anecdotes that support the point they’re trying to
make -- and in the case of salespeople, because they can demonstrate
exactly how a product or feature will help their buyer.

Be as specific as you can.