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  • Swot & Tows Analysis: Strentghs (S)

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    Rehan Haider
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    The document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) for Pakistan International Airlines (PIA). It identifies PIA's main strengths as its market share, international and local presence, brand recognition, status as the national flag carrier, network footprint, and direct international flights. Weaknesses include low quality, issues with time management and overstaffing, political influence, and debt. Opportunities exist in increasing tourism to Pakistan and attracting more investment, while threats are new international airlines, economic recession, and regional tensions. The analysis provides strategies to capitalize on strengths and opportunities and overcome weaknesses and threats.

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    Strategy

    Original Title

    SWOT - TOWS

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    The document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) for Pakistan International Airlines (PIA). It identifies PIA's main strengths as its market share, international and local presence, brand recognition, status as the national flag carrier, network footprint, and direct international flights. Weaknesses include low quality, issues with time management and overstaffing, political influence, and debt. Opportunities exist in increasing tourism to Pakistan and attracting more investment, while threats are new international airlines, economic recession, and regional tensions. The analysis provides strategies to capitalize on strengths and opportunities and overcome weaknesses and threats.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views1 page

    Swot & Tows Analysis: Strentghs (S)

    Uploaded by

    Rehan Haider
    The document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) for Pakistan International Airlines (PIA). It identifies PIA's main strengths as its market share, international and local presence, brand recognition, status as the national flag carrier, network footprint, and direct international flights. Weaknesses include low quality, issues with time management and overstaffing, political influence, and debt. Opportunities exist in increasing tourism to Pakistan and attracting more investment, while threats are new international airlines, economic recession, and regional tensions. The analysis provides strategies to capitalize on strengths and opportunities and overcome weaknesses and threats.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    SWOT & TOWS ANALYSIS

    STRENTGHS (S) WEAKNESSES (W)

    1. Market Share 1. Low-Quality


    2. Local + International 2. Time Management
    3. Brand Recall 3. Overstaffing
    4. National Flag Carrier 4. Political Influence
    5. Footprint 5. Debt
    6. Direct Flights
    7. Largest Fleet in Pakistan

    OPPORTUNITIES (O) SO STRATEGIES WO STRATEGIES

    1. Increase in Tourism 1. Packages for famous tourist spots 1. Invite third party to invest in PIA
    2. More Income of Pak (S1, S5, O1) and outsource (W3,W5,O4)
    3. Strategic location of Pakistan
    4. Investment coming to Pakistan 2. Promote International Flights with 2. Special emphasis on Business
    Transit to Pakistan (S6,O3) Class (W1,O2)

    THREATS (T) ST STRATEGIES WT STRATEGIES

    1. New International Airlines 1. Strategic Alliances (S5, T1) 1. Special discounts to all govt.
    2. Economic Recession employees (W4, T4, T2)
    3. Regional Tension 2. Rebrand on basis of legacy &
    4. Local competition patriotism (S3, S4, T4)

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