Based on your analyses, what strategies would you recommend to MEML?

The strategies MEML should follow are:

1) MEML has to spend more money on innovation as Focussed research assistance that
enables your company to identify attractive and innovative opportunities for a new
product will help MEML gain a upper hand in the EV sector and moreover since in
the current market the products are similar a new innovative product will help reduce
the threat of substitute products. Basically, MEML should start focusing more on
technology.
2) Based on an analysis MEML should focus on three main products. Products that have
the potential to see reasonable growth on their own are Electric Scooters, Electric 3
Wheelers and Electric Buses. The reason for this is because:
a. Scooters: With the average daily distance travelled by scooters well within the
available ranges and with the possibility to get charging done overnight at
homes without much discomfort, the technology challenges for this
product/market are only moderate, making adoption for this segment much
easier than for other consumer segments such as cars.
b. 3 Wheelers: 3 wheelers have a business case that is somewhat similar to that
for scooters; for this market segment however, electrified versions have an
added attraction – lower running costs. For commercial 3 wheelers (especially
passenger autorickshaws), lower running cost can be a big draw.
c. Electric busses: these could be acceptable for local city buses, which perhaps
run only a particular distance every day.