Required Assignment 5.

3:
Key Product Management Matrix
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Suggested time: 90 minutes
Assignment Instructions
Use the two images below and place the ‘Tesla Roadster’ where you see fit. Discuss your
thought-process for the placement of the product for both matrixes. 

Note: This is a required assignment and counts towards your programme completion.

Risk Map

In my opinion, vehicles like car or scooter are already available in market. where as
transforming from gas/petrol to electric matters here. Body of the vehicles can be manufactured
without any development risk and opportunity coset would be medium to launch evs in the
market.
1. There will be challenges if customers are not attracted towards the product and
looking into failures rather than positives.
2. The maintenance or savings is not going to attract premium customer segment,
so we have to come up with new features will are not available in existing market.
3. Company enters the market slowly but with a more business value.
4. EV Car/scooter is already MVP with the same old body and compatibility. Only
thing audience feel new is the engine replacing with battery.

Product Management Page 1

 Newness Map

Reason why company is developing a new product is to collapse the automobile industry and
reduce the dependency of vehicles on gas/petrol/diesel and to provide a seamless luxury to
customer.
Evs comes under low firm business category as we are aware of the electric segment.
The challenges that company have to consider are,
1. How do they impact others
2. How do they provide service
3. How do they expand business in case of failure
4. What is the breakeven point.
5. How to develop the concept further.
For example, Tesla Inc has been fined $2.2 million for apparently "misleading" consumers about
the range of its vehicles in cold weather. This shows the downfall of the product with in mean
time.

Product Management Page 2