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  • ISB PM Week 3 Required Assignment 3.3 Template

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    Ranjith Kumar
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    This persona is an [AGE] [EDUCATION] who lives in [LOCATION] and works in [WORK]. They are facing problems with [PROBLEM] that makes their life harder. A solution could help make their life easier. Their top motivations are financial incentive and [MOTIVATION 2], while [MOTIVATION 3] and [MOTIVATION 4] are lower priorities. Their goals include short-term [GOAL 1] and long-term life goals of [GOAL 2] and [GOAL 3]. They have a personality of [PERSONALITY] and interests in [INTEREST 1]. This persona follows influencers like [INFLUENCER 1] and brands such as

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    This persona is an [AGE] [EDUCATION] who lives in [LOCATION] and works in [WORK]. They are facing problems with [PROBLEM] that makes their life harder. A solution could help make their life easier. Their top motivations are financial incentive and [MOTIVATION 2], while [MOTIVATION 3] and [MOTIVATION 4] are lower priorities. Their goals include short-term [GOAL 1] and long-term life goals of [GOAL 2] and [GOAL 3]. They have a personality of [PERSONALITY] and interests in [INTEREST 1]. This persona follows influencers like [INFLUENCER 1] and brands such as

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    226 views1 page

    ISB PM Week 3 Required Assignment 3.3 Template

    Uploaded by

    Ranjith Kumar
    This persona is an [AGE] [EDUCATION] who lives in [LOCATION] and works in [WORK]. They are facing problems with [PROBLEM] that makes their life harder. A solution could help make their life easier. Their top motivations are financial incentive and [MOTIVATION 2], while [MOTIVATION 3] and [MOTIVATION 4] are lower priorities. Their goals include short-term [GOAL 1] and long-term life goals of [GOAL 2] and [GOAL 3]. They have a personality of [PERSONALITY] and interests in [INTEREST 1]. This persona follows influencers like [INFLUENCER 1] and brands such as

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Bio Motivations [rank 1 for high, 5 for low]

    A couple of paragraphs about who your persona is (personally and/or professionally) , problems they are facing, how the Financial incentive:
    problem makes their life harder, how the solution could make their life easier, and any other important highlights from their life.
    Social power:

    [Add 3 more motivating factors with points 1 to 5]

    Goals
    “A quote your persona lives by” Life-goals
    Short-term:
    • …
    Demography and Geography
    • …
    Age:
    Education: • …
    Work:
    Marital status: • …
    Location:
    [Add more as per your study]

    Psychographic details Define a section Influencers and brands Marketing channels

    Personality: This is an open section for you to decide what segment of Mention influencers & brands followed Channel 1: Why channel 1 is an effective channel to
    information would be important to have about your persona. by the persona. reach the persona.

    Few ideas are: technology, frustrations, needs, marketing messaging,


    Interests: etc.

    Lifestyle: [Add 2 more channels and why they’d be effective]

    [Add or change fields as per your research]

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