Digital Media Marketing Course Outline

Facebook Marketing

LEC#1: Overview of Social Media Marketing

● What is Social Media Marketing?

● Why can't one rely without social Media Marketing?
● Importance of Social Media Marketing
● Benefits of Social Media Marketing
● Traditional Marketing VS Social Media Marketing

LEC#2: Social Media Optimization

● How to create a business page?

● Business Category
● Description
● Content Optimization
● Story & Reels
● Posting Strategy

LEC#3: Facebook Marketing

● Types of Facebook Ads

● Strategy of Selecting Facebook Ads
● Warm up and Bleeding
● What is Facebook Funnel?
● How to Add Payments in Facebook?
● Billing Issues

LEC#4: Facebook Advertisement:

● How to create FB Ad Campaigns?

● How much Budget do you need to select for Page likes and Brand Awareness?
● What should be the budget per day while running Ads?
LEC#5: Advanced Facebook Advertising Techniques

● What is A/B Testing?

● What is CBO & ABO?
● Main function of ABO?

LEC#6 : Facebook Audiences & Followers:

● How to check whether your AD is in the learning phase or not?

● How to create A/B Testing Campaign?
● Types of Facebook Audiences
● How to create Custom and Lookalike Audience?
● Impact of buying Followers
● How to verify your Account?

LEC#7: Client Handling:

● How to grab and deal with Clients?

● Tips & Techniques for running Client’s Project
● SMM project Hunting
● Impressive Client Making/Handling
● Principles of Project Initiation
● How to start Company’s Fb Page?

LEC#8: Insights of Facebook Page:

● How does the Facebook Algorithm work?

● How to Install Facebook Pixels
● What is Facebook Audience Insight
● Facebook Instant Experience
● CPM, CPC, CTR CPA

LEC#9: Unlocking Your Brand Potential:

● How to become a Brand?

● Lacking Factors that prevent you to become a brand
● Logo Trademark
 Instagram Marketing

LEC#10:Instagram Business Page Creation & Algorithm:

● How to create a Business Page?

● Use of Hashtags
●Create Ads
●Time of posting to increase followers
● Instagram Shadow Ban
● Mother Slave Account

Pinterest Marketing

LEC#11:Pinterest Marketing

● What is Pinterest?
● Understanding How Pinterest Works?

Linkedin Marketing

LEC#12:Linkedin Marketing

● What is Linkedin?
● How Does it’s Algorithm Work?
● Which Business is Successful on Linkedin?
● How to run an Ad on Linkedin?

Twitter Marketing

LEC#13:Twitter Marketing

● Building a Strong Twitter Presence

● Engaging with Your Audience
● Analyzing Performance

Content Writing

LEC#14:Content Writing

● What is Content Writing?

● Role & Importance of Content Writing
● Engaging Headlines
● Copywriting

LEC#15: Mastering the Art of Professional Writing

● Editing
● Proofreading
● Freelancing with Content writing
● Article Writing
● Proposal Writing
● Article VS Proposal Writing

Search Engine Marketing (SEO)

LEC#16:SEO Overview

● What is SEO?
● Purpose of SEO
● History Of SEO
● Types of SEO
● What is Google Bot (Google Crawler)
● How does Google Search Engine work?
● Advantages of High Ranking

LEC#17: Keyword Research

● What are Keywords?
● Importance of Keyword Research
● How to find the ranking keyword of a competitor?
● Types of Keywords
● Which Tools do we use to find keywords?

LEC#18: ON Page SEO

● What is On Page SEO?

● Use of Keyword in On page SEO
● What is Meta Title and how to write it?
● What is Meta Description and how to write it?

LEC#19: ON Page SEO

● What are (H1, h2, h3, h4) tags?

● How many internal links should you add to your post?
● How many outbound links should you add to your post?
● How to create content that will make visitors like to read and search engines will love to rank?

LEC#20: ON Page SEO

● Difference Between Crawling and Indexing

● What are Sitemaps? Types of Sitemaps?
● What is Anchor Text?
● How to optimize an Image for Search Engine?

LEC#21: Technical SEO

● What is Technical SEO?

● Breadcrumbs
● Permalink Optimization
● Page Speed Analysis
● What is Robots.txt file?
● How to add and verify websites in Google Search console?
● Google Analytics Setup

LEC#22: OFF Page SEO

● What is Link Building?

● Tools used for Backlinking
● Competitor Research
● Types of Backlinks
● Profile Creation
● Business Listing
● Image Sharing

LEC#23: OFF Page SEO

● Forum Posting
● Web 2.0
● Guest Posting
● Bookmarking
● AD Posting

LEC#24: Tips and Tricks for Doing SEO Projects

● SEO project Hunting

● Impressive Client Making/Handling
● Principles of Project Initiation
● Pre-Audit Report
● Set Target for website according to Domain Age
● Working Procedure for New Domain and Old Domain