Facebook Topics with Lecture Numbers:

Lec # 01 (19-01-23):
- Understanding Facebook page, group & profile
- What is Facebook business manager
- What is Facebook Personal Ads Manager
- How to create Facebook Business Manager
- How to check account restricted or not from account quality
- How to submit ID card for identity verification
Lec # 02(20-01-23):
- What is Social Media Marketing (Organic and through paid Ads)

Lec # 03(23-01-23):
- Question Answers
Lec # 04(24-01-23):
- How to create Business Facebook page & Instagram business profile
- How to add instagram account in Business manager
- What is Canva
- how to create Facebook page logo and page cover photo by Canva
- How to add people as internal team in Facebook business manager
- How to create Ad account
- How to add payment method in business manager
- How you can take access as Partner from client business manager and its assets
Lec # 05(25-01-23)
- The Concepts of Facebook & Instagram Marketing Objectives
- In depth understanding of Awareness Campaign Objective and its Optimisation Ad Delivery
- In depth understanding of Traffic Campaign Objective and its Optimisation Ad Delivery
- In depth understanding of Engagement Campaign Objective and its Optimisation Ad Delivery
- In depth understanding of Leads Campaign Objective and its Optimisation Ad Delivery
- In depth understanding of App promotion Campaign Objective and its Optimisation Ad
Delivery
- In depth understanding of Sales promotion Campaign Objective and its Optimisation Ad
Delivery
Lec # 06(26-01-23)
- Understanding Facebook Ad policies
- Complete Structure of Ads Account
- Difference Between Campaign level, Adset Level & Ad Formate Level
- Concept of Landing pages/Why LP is so important
- How to check landing page is responsive or not?
- How to check Landing page loading time?
- Terminology used in facebook Engagement, Impressions, Reach, CPC, CTR, CPM, Frequency,
Relevance score, Page engagement, Post Engagement, Link Clicks & Placement.
- When are you charged in Facebook Ads?
- Importance of Ad Scheduling
Lec # 07(27-01-23)
- Types of Audience in Ads, Core Audience, Custom Audience & Lookalike Audience
- Understanding of Core Audience in detail, Interest, Behaviour & Demographics
- How to use Include/Exclude option in detail targeting with different examples
Lec # 08(30-01-23)
- Importance of Placement options in Facebook Ads, Facebook, Instagram, Audience Network &
Messenger
- Difference between Automated Placement & Manual Placement
- How you can select customised Manual placement, like only instagram Feed, Or Instagram
Stories etc.
- What is Creative Hub in Facebook Business Manger
- How you can create mockups in creative hub, can share to client for approvals and can access in
Ads manager for Campaigns.
Lec # 09(31-01-23)
- How to optimise our Ads and spending control options
- Different Types of Ad & Ad Formats Single Image or Video, Carousel & Collection Complete
Demonstration
- Understanding Location in detail
- How you can select locations in bulk by post codes, addresses, country, county, region, state,
Designated Market Area
- How you can drop pin for local business for radius targeting around 1km
- How you can use include/exclude location options
- How you can find interests by google search
- How you can find interest by Audience Insights tool
- how you can find interests by using Free tools, peakadinterest, adtargeting etc
- Understanding of Narrow targeting & Exclude targeting with examples
Lec # 10(01-02-23)
- How you can use filters in Facebook Ads Library to spy competitors
- What is buyers Persona?
- What is customer Journey?
- Facebook Ad Copy – Understanding Elements of Ad Copy
- Facebook Ad Copy Writing
- About Creative in Facebook Ads – Image Creation Tools, Canva, Crello, Pic Monkey,
VistaCreate, Simplified,
- Introduction to Video Ad Creative & Its animated tool Offeo
Lec # 11(02-02-23)
- What is Fiverr, What is Gig and How to create Fiverr account
- What is Upwork and how to create Upwork Account
- What are connects in Upwork
- How to create & optimise profile on Freelancer
- How to create & optimise profile on People per hour
Lec # 12(03-02-23)
- Fiverr Gig keywords research
Lec # 13(07-02-23)
- What are Special Ad categories at Campaign level
- What is auction in Facebook Ads and how it works
- Difference between ABO and CBO how these work?
- How to run Facebook Page likes campaign live
- How to run Instagram Followers campaign live
Lec # 14(08-02-23)
- What are bid strategies in Facebook Ads Maximum Value, Cost Cap, Bid Cap & ROAS and
how to use them
- How to run messenger Ad Facebook page, Instagram direct message & WhatsApp
- How to run Awareness Campaign and its use cases.
Lec # 15(09-02-23)
- What is lead generation and why you need leads?
- How many ways you can get leads by Facebook instant form and by landing page
- What are CRMs and why we use them
- How to setup lead generation instant form campaign
Lec # 16(10-02-23)
- How to setup call only Ads by Facebook Ads
Lec # 17(13-02-23)
- What is Wordpress/Shopify
- What is Domain & Hosting
- How to create website on shopify
- What is pixel and how to integrate with Shopify

Lec # 18(14-02-23)
- How to add pixel base code manually on Shopify / Wordpress
- How to add pixel on Wordpress by partner integration
- What is Conversion API and how to setup on shopify & Wordpress
- What is aggregate events and how to verify domain in Facebook Business Manager
Lec # 19(15-02-23)
- How to setup events by using Facebook event setup tool
- What is custom conversion in Facebook Ads and how to create it
- How to create Website Visitors Custom Audience
- How to create Website custom audience by choosing website URL with Include and exclude
options
- How to create custom Audience by Website Visitors by time Spent
- How to create Event base custom audiences, Page view, View Content, Add to Cart, Initiate
Checkout & Purchase
- How to create custom audience of instant experience
- how to create Lead form Custom audience
- What is audience retention in Facebook?
- What are maximum audience retention period in Facebook (180 Days Maximum Pixel based)
(Lead form 90 days) (Profiles and video 365 days)
- Examples of Custom Audiences Based on Video Views
- Examples of Custom Audiences Based on Instagram Profile
- Examples of Custom Audiences – Facebook Page Audience
Lec # 20(16-02-23)
- What is Event and how to create an Event on Facebook Business Page
- How to run campaign for an Event responses
- Examples of Custom Audiences – Events From Audience
- Examples of Custom Audiences– Customer List Audience
- Introduction to Lookalike Audience
- What is life time value of customer – LTV introduction
- Understanding Overlapping in Audiences
- What is catalogue and it’s types
- What is eCommerce Catalogue and Whats its use?
- eCommerce Catalogue and How to upload products with website (Product feed)
- How to create product sets for eCommerce Catalogue
- How to connect pixel with catalogue
Lec # 21(17-02-23)
- Question/Answers
Lec # 22(20-02-23)
- How to configure Aggregate Events
- Understanding A/B Testing
- Running FB Ad for App camp
- How you can setup SDK events with the help of App developer
- Introduction to FB Messanger Marketing
- Third Party Messanger Tools ManyChat, ChatFuel, MobileMonky
Lec # 23(21-02-23)
- How to research low competition keywords on Fiverr
- How to create a gig on Fiverr
- Fiverr gig ranking & Optimisation
- What are levels on Fiverr
- How to create project catalogue on Upwork
- How to write a winning proposal on Upwork
- What are badges on upwork
Lec # 24(22-02-23)
- How to run campaign for Youtube Subscriber
- What is affiliate Marketing
- How to calculate Breakeven ROAS for any eCommerce Business
- How to run Facebook Ads for Affiliate Marketing
- What is marketing funnels
- Marketing funnel types Top of the funnel, Middle of the funnel & Bottom of the funnel
- What are Marketing approaches First movers and Fast movers
- Running FB Ad for Catalogue Sales camp
- How to rune commerce Remarketing campaigns by using catalog marketing objective
- What is upsell and how to setup upsell campaign
- What is Cross-sell and how to setup cross-sell campaign
- What are automated rules in Facebook Ads and how to setup built-in and custom rules for all
campaigns/ Adset or specific campaign/Adset.
Lec # 25(23-02-23)
- eCommerce Facebook Ads Strategies practically
- What is Vertical scaling and how you can do
- What is Horizontal scaling and how you can do
- What is learning phase and how to exit learning phase
- What is learning limited and how to avoid from learning limited
Lec # 26(24-02-23)
- eCommerce Facebook Ads Strategies
- How to run Store visit ad to increase footfall on physical store
Lec # 27(27-02-23)
- Reporting Analysis in Facebook Ads
- How you can export reports from Facebook Ads and can share with clients
- Introduction to Google Ads
- Some Stats about google Search
- What is Google Ads & Types of Google Ads
- Search Ad, Display Ad, Shopping Ad, Video Ad & Universal App Ad with Examples
- Where Ads will be shown? Google own properties & google partner properties