WeWork, WeLive, WeGrow

GGFBM Consultants:
Anat Cohen, Iddo Diamant, Oded Harel & Roey Yamin
Agenda
• Introduction
• Analysis
• WeWork
• WeLive
• New Product
• Implementation
• Financial Implications
• Risks
• Conclusion
Introduction
Introduction Analysis Recommendation Execution Risks

The Whole Man Notion

Home

Millennials’
Daily Concerns

Childrens’
Office
Education

To create a world where people Work to make a Life

Introduction Analysis Recommendation Execution Risks

Key Issues
Impactful for the Relevancy of the
company’s mission Needs of members company’s current Market size Profitbility
and culture adventage

Incubate Launch Scale

• Need for a • WeLive • WeWork

new product
Analysis
Introduction Analysis Recommendation Execution Risks

Market Analysis

We Generation

60% living in cities by 2035

Parents are under a lot of pressure in raising

children
Introduction Analysis Recommendation Execution Risks

Company Analysis

Space

Community Service

‘’You got to have the place to stand’’

WeWork
Introduction Analysis Recommendation Execution Risks

Product Analysis - WeWork

Annual Space Cost per
• Growing quickly employees, NY, USD
Work
• 1 million members in Annual Space Cost, NY, USD
Space
2022
• Gross margins of 60% 10,350

• Based on its ecosystem 7,800

• Millennials (startups)  From

coffee to
Enterprises (highest health
Collaborations
margins) insurances
WeWork Offices

WeWork is very strong but can create an even bigger ecosystem

Introduction Analysis Recommendation Execution Risks

WeWork – making it even more efficent

Beauty
and style

Food
Gym
services

wework

Current
babysitting
services
WeLive
Introduction Analysis Recommendation Execution Risks

Product Analysis - WeLive

Monthly rent prices, NY, USD
Monthly rent prices, NY, USD
• Positive feedback
Living
• New product – should Space
attract new segments 2,000 2,000
• Millennials (price) 
families (highest margins) 1,500

Aracdes,
bar,
furnitures
Mutual lives
and more

WeWork - shared WeWork - private Appartments

Need to strengthen the adoption of the WeWork model and attract more segments
Introduction Analysis Recommendation Execution Risks

WeLive – making it even more efficent

• Targeting different segment and attracting specific
communities:
- Vegeterians/vegans
- Religious authentism
- New Families
• Design and services according to the needs
• Adding services which will create a complete ecosystem

\
New Product
Introduction Analysis Recommendation Execution Risks

Product Analysis – New Product

• Large market
• Spends a lot of time and resources Activity
Space

Communication
& Connection Activities

New product will allow WeWork to innovate and grow according to its mission
Introduction Analysis Recommendation Execution Risks

3 New Product Options for WeWork

WeTravel WeGrow WeCreate
Comprehensive Comprehensive
Hosting you when space for platform for
you travel afternoon artists and
activities musicians

Open spaces,
Private room, Open spaces,
common
dormitories, open private spaces,
activities, private
common spaces common places
activities
Introduction Analysis Recommendation Execution Risks

Choosing the WeWork Product

1 – Negative
5 - Positive WeTravel WeGrow WeCreate

Fits company’s mission 5 5 3

Market potential 3 5 1
Revenues 5 4 2
Advantages over 2 4 5
competitors
15 18 10
Introduction Analysis Recommendation Execution Risks

Choosing the WeWork Product

1 – Negative
5 - Positive WeTravel WeGrow WeCreate

Fits company’s mission 5 5 3

Market potential 3 5 1
Revenues 5 4 2
Advantages over 2 4 5
competitors
15 18 10

WeGrow is the right product for WeWork

Introduction Analysis Recommendation Execution Risks

Families Needs and Wants

A place for children extra-curricular activities

A place for parents extra-curricular activities

Place for children and parents to bond

Place for children and parents to strengthen their connection

Place to develop
Introduction Analysis Recommendation Execution Risks

Families Needs and Wants

A place for children extra- • Children afternoon activities
curricular activities

A place for parents extra- • Workspace, gym and activities

curricular activities

Place for children and parents • Open space to play

to bond

Place for children and parents • Children and parents joint activities
to strengthen their connection

Place to develop • Tutoring and one to one activites

Introduction Analysis Recommendation Execution Risks

WeGrow Plan
Children &
Parents Children
Parents
Open
Work Activities
Spaces

Private One on
Activities
Spaces one spaces
Introduction Analysis Recommendation Execution Risks

WeGrow
Impactful for the Relevancy of the
company’s mission Needs of members company’s current Market size Profitbility
and culture advantage

Helps for a better Place for Addressing Applicable globally

Parents spend on
life and not just interaction and out WeWork and targets working
their children
living of school activities WeLIve members parents
Execution
Introduction Analysis Recommendation Execution Risks

Implementation
2017 2018 2019
H1 H2 H1 H2 H1 H2
WeWork Member’s survey on services needed
Marketing and getting professionals in
Starting first locations in N.Y., D.C., L.A. and San Diego
Expanding to other locations
WeLIve Market research on current communities in WeLive
Research on situations of loneliness
Equipping the NY WeLive with needed amenities and services
Marketing to new communities
Expanding to other locations

Bringing communities together by end of 2017

Introduction Analysis Recommendation Execution Risks

Implementation
2017 2018 2019
H1 H2 H1 H2 H1 H2
WeGrow Market research on out of school activities
Market research for parental activities
WeGrow app development
Looking for and buying property
Renovation and preparation of space
Hiring and training staff
Marketing WeGrow
1st WeGrow opens in N.Y.
Starting to bundle WeLive and WeGrow

Launching WeGrow by the end of 2018

Introduction Analysis Recommendation Execution Risks

WeGrow Pricing

WE PLAY JOINT PRIVATE

MEMBERSHIP SPACE ACTIVITIES PLAYROOM
Starting at $75/month Starting at $300/month Starting at $470/month Starting at $600/month
Learn More Learn More Learn More Learn More
Introduction Analysis Recommendation Execution Risks

WeGrow Members Growth

300,000

250,000
250,000

200,000
200,000

150,000
150,000

100,000 90,000

45,000
50,000
15,000
5,000
-
2H18 1H19 2H19 1H20 2H20 1H21 2H21

250,000 Members in 2021

Introduction Analysis Recommendation Execution Risks

WeGrow revenues
80,000,000

70,000,000

60,000,000

50,000,000

40,000,000

30,000,000

20,000,000

10,000,000

-
2H18 1H19 2H19 1H20 2H20 1H21 2H21

ROI US$30 mil in 2021

Risks
Introduction Analysis Recommendation Execution Risks

Risk Mitigation

Risk Action
Parents would prefer cheaper after
school activities

WeWork will have to raise fees in order

to remain profitable Focusing on marketing to current
members for creating a trend.

Parents won’t find WeLive as a decent

way to raise children
Conclusion
Introduction Analysis Recommendation Execution Risks

WeLife – WeWork is Everywhere

Home

Childrens’
Office
Education