ABSTRACT

This quantitative research is entitled “THE IMPACT OF SOCIAL

INFLUENCE TO THE GRADE 11 SENIOR HIGH SCHOOL STUDENTS’

PREFERENCE IN BUYING PRODUCT”. The purpose of this study is to

determine the impact of social influence to the Grade 11 Senior High School in

buying products. The researchers formulated the questionnaires that were used

for data collection. The participants of this study were the 49 from Grade 11

students of Gabriel Taborin College of Davao Foundation Inc. which were

randomly selected. The researchers gathered and analyzed the data. The

researchers specifically applied the correlational method through using a

questionnaire to identify the relationship between social influence and student

preference in buying a products. After evaluating the gathered data, it was found

out that most of the students favored about internalisation which they relate at all

times. In connection, it was found out that there is significant relationship

between social influence and consumer preference. In other words, social

influence and student preference had relationship to each other.