Republic of the Philippines

GABRIEL TABORIN COLLEGE OF DAVAO

Lasang, Davao City
Davao del Sur, Philippines 8000
Tel. 236-0452;

Survey Questionnaire

Name (optional): Date:

Grade and Year:

Good Day!

As part of our research entitled THE IMPACT OF SOCIAL INFLUENCE TO THE

GRADE 11 SENIOR HIGH SCHOOL STUDENTS’ PREFERENCE IN BUYING
PRODUCTS. We would like to conduct a survey regarding your preference in buying
products. In connection to this, we would like you to answer the question with honesty
and sincerity. Through this we can guarantee the success of this study.

Thank you for sharing your time with us.

God bless!

TEST 1

Direction: Read the statements carefully and follow the direction.

Please put a check mark (√) in the box that corresponds to your answer. Below is the
parameter limits that will guide you in answering.

Scale Descriptive Description

Equivalent
4 Very Likely When you can relate to the statement at all the time.

3 Likely When you can relate to the statement.

2 Somewhat When you can relate to the statement at some point.

Likely
1 Never When you cannot relate to the statement at all.

Somewhat
1.1 Compliance Very Likely Likely Never
Likely
I prefer to buy a product that is
similar from others.
I prefer to buy a product which
is the latest.
I prefer to buy product that my
friends are endorsing to me.
I prefer to buy product that my
parents told me even though it
is not my preference.
I prefer to buy a product that is
proven and tested.
Somewhat
1.2 Identification Very Likely Likely Never
Likely
I prefer to buy a product is
being endorsed by my favorite
celebrities.
I prefer to buy a product
because of the testimony of a
respected person.
I prefer to buy product that is
prescribed by the doctor or an
expert.
I prefer to buy product that is
advised by my schoolmates.
I prefer to buy a product that I
have seen and used by the
famous person I admire.

Somewhat
1.3 Internalisation Very Likely Likely Never
Likely
I prefer to buy a product when
it observes expiry date.
I prefer to buy a product when
it observes nutritional content
I prefer to buy a product when
it helps people cure their
sickness.
I prefer to buy a product when
the product is approved by the
BFAD.
I prefer to buy a product when
it undergoes various
procedures to check the
safetiness of a product.
TEST 2

Direction: Read the statements carefully and follow the direction.

Please put a check mark (√) in the box that corresponds to your answer. Below is the
parameter limits that will guide you in answering.

Scale Descriptive Description

Equivalent
4 Extremely When the statement highly tells satisfaction at all times.

Satisfied
3 Very When the statement tells satisfaction at some point.

Satisfied
2 Moderately When the statement tells less satisfaction at once.

Satisfied
1 Never When the statement impossibly gratifies satisfaction at all.

Satisfied

Extremely Very Moderately Never

2.0 Consumers Preference
Satisfied Satisfied Satisfied Satisfied
I am satisfied with the price of
the product.
I am satisfied with the quality
of the product.
I am satisfied with the design
of the product.
I am satisfied with the brand of
the product.
I am satisfied with the
popularity of the product.
I am satisfied with the content
of the product.
I am satisfied with the
uniqueness of the product.
I am satisfied with the
durability of the product.
I am satisfied with the color
and taste of the product.
I am satisfied with the
simplicity of the product.