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MBA - Marketing Distribution Channels (Short Quiz 1) PDF
MBA - Marketing Distribution Channels (Short Quiz 1) PDF
1. Rack jobber
One who owns the merchandise they sell but never physically handles the merchandise
2. Retailer
3. Wholesaler
A business that obtains the goods from manufacturers/producers in large quantities and resell them to
other businesses.
4. Drop shipper
One who manages the inventory and merchandising for retailers by counting stock, refill inventory, and
maintaining displays
5. Direct distribution
6. Indirect distribution
7. Selective distribution
A type of distribution where there is a limited number of outlets used to sell a manufacturers products
8. Intensive distribution
Distribution that involves all suitable outlets to place their goods for sale
9. Integrated distribution
A type of distribution where the manufacturer serves as its own wholesaler and retailer. They have their
own retail stores.
Distribution that involves distributing a product to one retailer in a protected territories in a given
geographic location
The degree in which the number of outlets are used to sell a product
13. E-tailing
14. E-marketplace
16. Agent
One who acts a s an intermediary and brings buyer and sellers together
17. Intermediary
His mode of transportation is used to mostly carry oil and natural gas
19. Truck
The most common form of transportation in the US (if you own it, a _________ brought it)
The activities that make up transporting the right of amount of product to the right place at the right
time
21. 4 P's
23. Ex: Volvo cars, jewelry sold at Tiffany's, one of a kind dresses
Exclusive
Integrated
25. Ex: Coke products, printer paper, everyday shampoo (everyday products)
Intensive
Selective