PEPSICO is my dream company because it is a mass market product which uses undifferentiated targeting strategies in order to be competitive and increase its sales. In the non-alcoholic beverage market it has positioned itself as a young, vibrant and passionate brand which challenges the conventional things. Your Job profile in your dream company: - Market Research Analyst Growth that you envision: - There is an increased use of data and market research across many industries. Increasing sales and cutting costs. Career growth: - Employment of market research analyst is projected to grow 20 percent over the next ten years, much faster than the average for all occupations. There is an increased use of data and market research across many industries.