AN

INTERNSHIP REPORT

ON

Business to Customer

A Case Study of Flintstone group

In partial fulfilment of requirement for the

Award of Degree of Bachelor of Management Studies

Submitted By:

DHRASTI BHANUSALI

(THIRD YEAR BMS)

Under the Guidance of

Mrs. Nidhi Chandorkar

BUNTS SANGHA’S
S.M. SHETTY COLLEGE OF SCIENCE, COMMERCE AND MANAGEMENT STUDIES
POWAI - 400076

UNIVERSITY OF MUMBAI
2016-17

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 CERTIFICATE

This is to certify that student DHRASTI GOVIND BHANUSALI has

submitted the internship work on “ON Business to Customer A Case Study of
flintstone group” in the partial fulfilment of degree of BACHELOR OF
MANAGEMENT STUDIES under the guidance of Prof. NIDHI
CHANDORKAR.

_______________________ ________________________ ________________

Prof. Nidhi Chandorkar External Examiner Dr. Sridhara Shetty
(PROJECT GUIDE) (PRINCIPAL)

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 DECLARATION

Address: Next to Hiranandani Gardens, opposite JalvayuVihar Mumbai,-78, Maharashtra.

Website: www.smshettyinstitute .org Tel no: 022-61327352

Email: college@smshettyinstitute.in Fax no: 022-61327304

I, DHRASTI GOVIND BHANUSALI of S.M.Shetty College, Bachelors of

Management Studies

Semester V, hereby declare that I have completed the internship on “Business to

Customer A Case Study of Flintstone Group”

The information submitted is true and original to the best of my knowledge.

____________________________

SIGNATURE OF THE STUDENT

DHRASTI BHANUSALI

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 ACKNOWLEDGEMENT

Working on this project has been a good experience. I would like to thank a number of people
who helped me directly or indirectly for this project.

I want to express my gratitude towards my college, BUNTS SANGHA’S S.M. SHETTY

COLLEGE OF SCIENCE, COMMERCE AND MANAGEMENT STUDIES, the Principal
of my college Dr.Sridhara Shetty and the Vice Principal Dr.Liji Santosh.

I am grateful to my Prof. NIDHI CHANDORKAR who guided me throughout the procedure

in preparing this project report.

I would like to thank my classmates, friends and family members who supported me in
collecting information and making my project better.

---------------------

DHRASTI BHANUSALI

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 TABLE OF CONTENT

Sr.No. Topic Page No.

1 Introduction of Industry 7
2 Key Competition 22
3 Reason for selecting the organisation 25
4 Learning Objectives 27
5 About Flinstone Group 29
6 Type of Ownership 36
7 Structure of Organisation 39
8 Work Culture 44
9 Product Portfolio 57
10 Internship Report 61
11 Suggestions & Conclusion 63
12 Annexure 64
13 Bibliography 65

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6
INTRODUCTION TO INDUSTRY

REAL ESTATE

Meaning Real estate is "property consisting of land and the buildings on it, along with
its natural resources such as crops, minerals or water; immovable property of this nature; an
interest vested in this (also) an item of real property, (more generally) buildings or housing in
general. Also: the business of real estate; the profession of buying, selling, or renting land,
buildings or housing. It is a legal term used in jurisdictions whose legal system is derived
from English common law, such as India, the United Kingdom, United
States, Canada, Pakistan, Australia, and New Zealand. India Real estate market has been
seeing multilevel rise in the past few years. If industry sources are to be believed, this upward
graph has no sign of coming down or even lying flat for few more years to come. The facts
that major estate companies in India are going public, proves the potential of the Indian
property market. Starting from infrastructure developed to residential complex, commercial
real estate to retail space development India property market is booming with all kinds of
activities. Although media often refers to the "real estate market," from the perspective of
residential living, real estate can be grouped into three broad categories based on its use:
residential, commercial and industrial. Examples of residential real estate include
undeveloped land, houses, condominiums and town houses; examples of commercial real
estate are office buildings, warehouses and retail store buildings; and examples of industrial
real estate include factories, mines and farms.

Thanks to the Government approval of 100% FDI in India real estate development and
steady capital market, some all-time big investments are being made in the real estate sector.
Buyers from all across the world are showing interest and Indian property now features at the
top of the list of the list of the international real estate investors. In this context, Real Estate
Online.in provides a common platform for Indian property owners, potential buyers &
property dealers in India. We have comprehensive listings of residential &commercial
property in all the major as well as the second tier cities in India, including real estate in
Mumbai, Pune and Konkan.

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RESIDENTIAL REAL ESTATE

A residential area is a land use in which housing predominates, as opposed to industrial and
commercial areas. Housing may vary significantly between, and through, residential areas.
These include single-family housing, multi-family residential, or mobile homes. Zoning for
residential use may permit some services or work opportunities or may totally exclude
business and industry. It may permit high density land use or only permit low density uses.
Residential zoning usually includes a smaller FAR (floor area ratio) than business,
commercial or industrial/manufacturing zoning. The area may be large or small.

COMMERCIAL REAL ESTATE

Commercial real estate is property that is used solely for business purposes and that are
leased out to provide a workspace rather than a living space. Ranging from a single gas
station to a huge shopping centre , commercial real estate includes retailers of all kinds, office
space, hotels, strip malls, restaurants and convenience stores.

Commercial real estate is categorized into different classes. Office space, for example, is
divided into one of three classes: class A, class B or class C.

 Class A represents the best buildings in terms of aesthetics, age, quality

of infrastructure and location.
 Class B buildings are usually older and not as good-looking as Class A buildings.
These buildings are often targeted by investors for restoration.
 Class C buildings are the oldest, usually over 20 years of age, located in less attractive
areas and in need of maintenance.

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HISTORY

1947 – The liberalisation era

Immediately after India was declared independent (August 1947), the idea of “democratic
socialism” was adopted, and industrial development was placed into the hands of the
government. The traditional methods of raising funds were ineffective in providing sufficient
capital for the real estate sector. Additionally, during this time, the real estate sector was
generally disorganised and its growth was consequently quite sluggish. Owing to such
shortcomings, faith in democratic socialism dwindled, and the idea eventually lost its
relevance. This loss of faith paved the way for the liberalisation policies that were brought
about in the early 1990s. These policies gave the necessary impetus to the Indian market,
which by that time brimmed with confidence from the revival of many basic industries.

The 2000s (the pre-recession phase)

By the 2000s, the liberalisation policies of the 1990s had completely changed the scenario –
India was better integrated into the global market. The early 2000s was marked by a buoyant
market with steady growth in real estate demand and supply, which resulted in noteworthy
contributions to the GDP. Economic activities were on an all-time rise, resulting in rapid
urbanisation. The surge in the demand for housing and commercial spaces greatly boosted the
real estate market.

In 2002, the FDI policy, for the first time, threw open part of the real estate sector (township
developments) to foreign investment. This was broadened in 2005 to include construction and
other allied activities in real estate. As a result of such developments, the real estate sector
saw a steady flow of foreign investment. Further, the policies of Indian banks to extend
finance at low interest rates substantially strengthened the sector.

The recession and its aftermath

However, as a result of the global economic crisis things slowed down in 2008, and the once-
booming sector experienced a setback. As an aftermath of the crisis, the sector suffered poor
demand and oversupply. Banks withdrew the oft-enjoyed low interest rates, and private
players grew wary of the uncertainty looming ahead. This was supplemented by consumers’
loss of faith in realtors, who had begun to dishonour their promises.

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The post-recession phase
In the past few years, there has been a noticeable shift in the real estate sector. A market
that was largely dominated by the seller underwent a paradigm shift, and the buyer began
enjoying a better bargaining position. Although one may observe improvement, certain
practices such as inappropriate usage of funds procured for real estate projects continue to
plague the sector. Such practices, particularly in the housing division of the sector, tend to
delay the time within which properties ought to be delivered to the customer. According
to leading property consultant Knight Frank, the delay in the National Capital Region
(Delhi and the surrounding cities) is between 2 and 2.6 years; in Mumbai, it is around 1
and 1.1 years.
According to data released by the Department of Industrial Policy and Promotion (DIPP), the
construction development sector in India has, till March 2016, received FDI to the tune of
US$24.19 billion. Further, private equity investments have also been a vital source of finance
for the real estate sector.

10
6 major trends in Indian real estate in 2017

1. Global capital flow into Indian real estate will increase further

India is ranked fourth in developing Asia for FDI inflows as per the World Investment Report
2016 by the United Nations Conference for Trade and Development. That is endorsement at
the highest levels - and real estate saw equity investment on a very visible return journey to
India last year. Indian real estate has attracted $32 billion in private equity so far. The global
capital flow into Indian real estate in 2016 stood at $5.7 billion. India's Tier-I cities moved up
to the 36th rank in JLL's 2016 bi-annual Global Real Estate Transparency Index. The
catalysing factors for this were improvements in structural reforms and the more liberalised
foreign direct investment (FDI) regime. Increased transparency brings higher investments
into such real estate markets. 
2. Developers will revamp their business models 

The Goods and Services Tax (GST) and the Benami Property Act will also have a major
impact on how many developers run their businesses. Demonetisation shook up the older
ways of working, but did not affect self-governing developers with the right products targeted
at the working masses. The rest have realised it is time now to revamp their existing business
models if they want to remain in business at all. Market watchers who had despaired of the
Indian real estate market ever shedding its tainted image have every reason to perk up now.
Corporate developers like Tata, Godrej, L&T, Bharti, Mahindra, etc., will acquire more
projects, and corporate houses like Birla are gearing up for their maiden innings in real estate
development. Institutional funding will increase. 

3. Co-working: More of India Inc. will move into 'hybrid' spaces

Co-working spaces are popping up across Indian metros as well as Tier-II cities, providing
start-ups with flexible working options at affordable rents. At last count, there were more
than 100 operators in this space across India, though there is still very limited supply of co-
working spaces available. However, this segment is slowly but surely moving into boom
mode across India, given the many advantages that such spaces offer: 
*Cost-efficiency 
*Employee motivation and retention Boosted productivity 
*Firms focused on agility who house their innovation teams in co-working spaces can induce

11
a quicker learning curve to integrate them into the entrepreneurial ecosystem 
*The perfect option for companies who need their client servicing teams close to their
respective client sites in locations with low office vacancy.

4. The sun rises on affordable housing 

Affordable housing in India is finally set to get the much-coveted infrastructure status. One
crore houses are to be built in rural India by 2019, and this vital segment will now see
cheaper sources of finance - including external commercial borrowings (ECBs). Re-financing
of housing loans by National Housing Banks (NHBs) can give a further boost to the sector. 

5. Office sector transformation

Smaller investors are especially excited at this new and easier investment opportunity
because: 
a. Indian REITs will prefer to invest in commercial space developments - specifically the
highest quality or Grade-A properties - because of the higher rental yields in this asset class;
and 
b. Only 20% of an Indian REIT's monies can be invested in development, which is the
riskiest aspect. The remaining 80% of a REIT's assets must be invested in income producing
property.

6. More industry consolidation on the cards 

The overcrowded real estate sector is going to become a lot leaner and meaner, with
consolidation happening by ways of joint developments and joint ventures between
landowners and/or small developers with bigger, better-organised players, smaller developers
being bought out by larger players, and struggling developers cashing in their land banks by
selling them to players with stronger balance sheets and appetite for growth. 
Some investors and developers will take plunge into the market now, while others will prefer
to ride the fence for a while; but one way or the other, consolidation will be the name of the
game for the Indian real estate industry over the next five years. Larger players will peak in
strength by around 2021, and smaller players will be eroded. Equity investment - or the lack
of it - will play a deciding role.

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Types of Real Estate

1. Residential real estate includes both new construction and resale homes. The most

common category is single-family homes. There are also condominiums, co-ops,
townhouses, duplexes, triple-deckers, quadplexes, high-value homes and vacation homes.
2. Commercial real estate includes shopping centers and strip malls, medical and
educational buildings, hotels and offices. Apartment buildings are often considered
commercial, even though they are used for residences. That's because they are owned to
produce income.
3. Industrial real estate includes manufacturing buildings and property, as well as
warehouses. The buildings can be used for research, production, storage and distribution
of goods. Some buildings that distribute goods are considered commercial real estate. The
classification is important because the zoning, construction and sales are handled
differently.

Real Estate Investing

Everyone who buys or sells a home engages in real estate investing. That means you must
consider several factors. Will the house rise in value while you live in it? If you get a
mortgage, how will future interest rates and taxes affect you?   

Many people do so well with investing in their homes they want to buy and sell homes as a
business. There are many ways to do that. First, you can flip a house. That's where you buy a
house to improve then sell it. Many people own several homes and rent them out. Others use
Airbnb as a convenient way to rent out all or part of their homes. You can rent vacation
homes using VRBO or Home Away.

You can also invest in housing without buying a home. You can buy stocks of homebuilders.
Their stock prices rise and fall with the housing market. Another way is with Real Estate
Investment Trusts, called REITS. These are investments in commercial real estate. Their
stock prices lag behind trends in residential real estate by a few years.

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How the Real Estate Industry Works

Real estate also refers to producing, buying and selling real estate.

 The real estate industry is a critical driver of economic growth.

Construction of new buildings is a component of gross domestic product. It includes

both residential, commercial and industrial buildings. It contributes 7 percent, or $1.2
trillion, to the U.S. economy. Find out How Real Estate Affects the U.S. Economy.

New home building is a critical category. It includes construction of single-family homes,

townhouses and condominiums. The National Association of Home Builders provides
monthly data on home sales and average prices. The data on new home sales is a leading
economic indicator. It signals how the housing market will do in nine months. That’s how
long it takes to construct new homes. The NAHB also reports new home starts, Those are the
number of home construction projects on which ground is broken. For more, see NAHB
Construction Statistics.

Real estate agents assist homeowners, businesses and investors buy and sell all four types of
properties. The industry is typically divided up into specialists that focus on one of the types.

Sellers' agents help find buyers through either the Multiple Listing Service or their
professional contacts. They price your property, using comparative listings of recently sold
properties known as "comps." The can help you spruce up your property so it will look its
best to customers.

They assist in negotiations with the buyer, helping you get the highest price possible. Here
are more sellers' agent services.

Buyers' agents provide similar services for the home purchaser. They know the local market.
That means they can find a property that meets your most important criteria. They also
compare prices, called "doing comps." It allows them to guide you to areas that are
affordable. Buyers' agents negotiate for you, pointing out reasons why the seller should

14
accept a lower price. They help with the legalities of the process, including title search,
inspection and financing. Here are more buyers' agent services.

Real estate agents who want to increase their professionalism

become REALTORS. The National Association of REALTORS publishes provides monthly
reports on the number of homes resold and their average price.

It's a better indicator of the health of the overall housing industry than new home
construction. That's because new home builders can be overenthusiastic about future sales
and overbuild. They can also cut prices to force sales. Individual homeowners must follow
the market's supply and demand. They don't have the clout to manipulate the market. Here's
more on the most recent housing market statistics.

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Advantages

 Real Estate Can Be Easier to Understand

When you start investing, it can be difficult to understand everything you need to
know to make a profit. Many types of investments rely on abstract concepts and
complex algorithms, which are especially difficult to understand .Real estate, on
the other hand, involves the purchase of physical property and most people are
familiar with real estate to some degree. Investing in real estate can be much
easier to understand than complex investments developed by mathematicians.

 Real Estate Is Improvable

After you buy a stock, you hold it for a period of time and hopefully sell it
for a profit. The success of the stock depends on company management
and their corporate success, which is out of your control.In contrast, real
estate investments are directly under your control. Though you can’t
control demographic and economic changes, or acts of God, you can
control many things relating to the physical property and tenants. With
good management of your overall real estate portfolio, you can tangibly
improve the value of your investment and build wealth.

 Real Estate is a Hedge against Inflation

Real estate is one of the few assets that reacts proportionately to inflation.
As inflation goes up, housing values and rents go up. Though real estate in
general is a good hedge against inflation, rental properties that are re-
leased every year are especially effective, since monthly rents can be
adjusted upward in inflationary periods. For this reason alone, therefore,
real estate is one of the best ways to hedge an investment portfolio against
inflation.

 Real Estate Properties Exist in an Inefficient Market

Unlike the stock market, the real estate market is full of inefficiencies.
There is a lack of transparency relating to individual property values and

16
 also the strength of different markets, which means that real estate
investments have the potential for very high profits. Real estate investors
who do their research, especially with help from industry experts, can find
great real estate bargains.

 Real Estate Can Be Financed and Leveraged

Of course, you can technically purchase stocks and other assets using debt,
but this can be very risky because the financing is not to purchase a hard
asset. Real estate, on the other hand, is a market where products are
usually bought with debt. Real estate investments purchased with hard
money or a mortgage can be structured in ways that are rather safe and
affordable, so that large purchases can be made with a relatively small
initial investment. The result is the purchase of a hard asset that
appreciates year-over-year, and paying for it primarily with  other people’s
money.

Disadvantage

 Real Estate Has Higher Transaction Costs

When purchasing shares of a stock, the transaction cost for the trade is
very low, often just a few dollars. But when purchasing real estate, the
transaction costs are considerably higher. Unlike other types of
investments, real estate transaction costs can significantly affect the value
of the investment and make it more difficult to turn a profit.

 Real Estate Has Low Liquidity

Many investments are highly liquid, and can be bought and sold for a
profit in a fraction of a second, as with high-frequency stock trading. But
real estate investments are comparably illiquid, because properties can’t
be quickly and easily sold without a substantial loss in value. Real estate

17
 investors must be prepared to own a property for months and years,
especially if it will be leased out.

 Real Estate Requires Management and Maintenance

Once an investor purchases a property, it must be rehabbed, maintained,

and managed. Financing payments, real estate taxes, insurance,
management fees, and maintenance costs can add up quickly, especially if
the property sits empty for extended periods of time.

 Real Estate Markets Have Significant Inefficiencies

As we’ve already discussed above, the market’s inefficiencies can be

advantageous to investors. But here we want to also mention the
disadvantages, which can be illustrated by investors purchasing properties
sight unseen at auction. The most aggressive investors purchase real estate
based on minimal information, and don’t know whether they’ve made a
good deal until paying for the property and then inspecting the property.
Likewise, investors with rental property deal with fluctuating
demographics and volatile economies, which can either add or take away
from their bottom-line profits. Real estate investing involves dealing with
market inefficiencies, which can be mishandled to result in financial ruin.

 Real Estate Creates Liabilities

Real estate investing involves taking on a great deal of financial and legal
liability. All the disadvantages mentioned above add to the liability a real
estate investor takes on when purchasing, financing, rehabbing, leasing,
managing, and maintaining a property. Even though investment properties
may be in a corporation, there are often personal guarantees associated
with the business, and the risk of losing the income and profits generated
by the company.

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Reasons Why Real Estate Industry Will Flourish In 2017
1. New mortgages
During 2017, it will be easier for buyers to finance their luxury real estate purchases.
Beginning this year, government-owned mortgage companies Fannie Mae and Freddie Mac
will provide backing for larger mortgages for the first time in more than 10 years.
2.  Foreign buyers
International buyers still want U.S. luxury property, and they are expanding their horizons.
Foreign purchasers continue to seek out luxury real estate in major American centres. Yet
they are also showing interest in high-end homes in other metropolitan regions across the
nation.

3.Historical growth

During the next 12 months, the ultra-luxury market should see more affordable prices.

Keep in mind that consistent and steady growth is a good thing. Indeed, this circumstance
follows frequently behind periods of high asking prices and decreasing absorption numbers.

4. Post-election period

The post-period becomes a time of restoration for the campaign-weary when one’s thoughts
turn closer to home. A final resolution can restore certainty to a sector, and uncertainty can be
replaced with new development. Toward the end of 2016, there was a spike in contracts for
New York City real estate valued at more than $4 million. According to the weekly Olshan 
Luxury Market Report, the last week of November recorded a $371.6 million year-high for
contracts in the Big Apple. Elsewhere in the nation at this time there is also a robust market,
for example, in Miami. Of course, waterfront real estate enjoys consistent popularity, but now
non-beachside mansions are equally attracting the eye of the luxury buyer.

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The Most Important Factors for Investing in Real Estate

1. Location of the Property

The age old punch line "Location, Location, Location" still rules and remains the
most important factor for profitability in real estate investment. Proximity
to amenities, peaceful conforming areas, neighbourhood status, scenic views, etc. are
major factors for residential property valuations. While proximity to markets,
warehouses, transport hubs, freeways, tax-exempt areas, etc. play an important role
for commercial property valuations.

2. Valuation of the Property

Real estate financing during purchase, listing price during the sale, investment
analysis, insurance premium, and taxation — all depend on real estate valuation.

3. Investment Purpose and Investment Horizon

Given the low liquidity and high-value investment in real estate, lacking clarity on
purpose may lead to unexpected results including financial distress, especially if the
investment is mortgaged.

4. Expected Cash Flows & Profit Opportunities

The investment purpose and usage influence cash flows and hence profit opportunities.

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Participants In Real Estate Markets

1.Owner/User- These people are both owners and tenants. They purchase houses as an
investment and also to live in.
2. Owner- These people are pure investors. They do not consume the real estate that they
purchase. Typically they rent out or lease the property to someone else.
3. Renter- These people are pure consumers.
4. Facilitator – This group includes banks, real estate brokers,lawyers,and others that
facilitate the purchase and sale of real estate.
5. Developers- These people prepare raw land for building, which results in new products for
the market.
6. Renovators- These people supply refurbished building to the market.

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Key Competitors of Flintstone Group in Mumbai

1. Hiranandani Builders

2. Nahar Builders

3. Lodha Builders/ Developers

4. K.Raheja Builders

5. Kalpataru Builders

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24
REASON FOR SELECTING FLINTSTONE GROUP.

Student’s End
The Objective of this internship were mainly to study the Marketing and
Sales activities of an organization, but there are some more and they are:
1. The main purpose of our study was to render a better understanding of
the marketing concepts.
2. To understand planning and management activities of Telemarketing
and email marketing
3. To measure the Marketing and Sales activities of the firm by analyzing
various methods and applying Book Knowledge.
4. To understand the growing market

Industrial End

1. Suitability
Writing an accurate position as and description is an important part of
The recruitment process. It describes the primary tasks involved as well as the core
competencies required to perform the role.

2. Consistency
A good recruitment and selection policy will also require that hiring managers use
pre-determined criteria at all stages of the recruitment process, thereby reducing the
risk of bias or discrimination.
It should be noted that treating everyone consistently does not always imply fairness.
If a candidate is at a disadvantage for any reason (i.e. has a disability), you may need
to take their individual circumstances into account, so they are given an equal
opportunity to present their case.
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3. Legality

Privacy and equal opportunity legislation require that the recruitment process is
conducted in a fair and transparent manner. A candidate may have recourse to legal
action if they feel they have been discriminated against, so impartiality is not only the
right thing to do. Privacy laws also require that a candidate’s application is treated
confidentially. Penalties apply if breaches occur, so here as well, a good recruitment
and selection policy helps to protect the organization’s best interests.

4. Transparency

By requiring transparent procedures at every step, the recruitment and selection policy
ensures that all stakeholders in the recruitment process (HR, department head, line
manager etc.) are able to follow the process and be confident of the outcome.

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LEARNING OBJECTIVES

Apply Classroom Theory

What have I learned in the classroom, which relates to the world of work?
How are the concepts I have read about in textbooks applied in practice?
What theories, ideas, or concepts might be applied in my career area?

Skill Development
What new skills will I learn or hope to learn during the internship?

Some skills you may have the chance to develop include: operating office or
computer equipment; handling a variety of situations simultaneously; organizing or
analysing data, records, or budgets; or improving teamwork, writing, and speaking
abilities.
Assignments and work environment will determine the types of skills developed.

Time management
To complete the given task in sufficient time

Teamwork

To work collaboratively with group of people in order to achieve a goal.

27
Personal Development

How will I benefit personally from the internship experience? During your internship,
make a special effort to observe the personal style of supervisors and colleagues.

Be able to identify clear examples of leadership styles that either promote good
working relationships or hinder a productive work environment.

Note how to deal with pressure, tension, and praise in work relationships.

It is important to understand how to communicate knowledge to strangers,

Supervisors , and peers.

Be aware of when to speak and when to listen. Try to understand the employer’s
organizational chart (formal or informal). What is a typical career path? What sort of
education and experience is normally required in each line of work?

What can you learn about laws, taxes, and fringe benefits that are important to
employees in this field? What grievances are there? What are the personal
satisfactions and rewards? Try to obtain knowledge of job opportunities available in
this field. Become familiar with occupational literature and professional
organizations.

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About Flintstone Group
Mr. Amit Lakhanpal born in 1985 in Sindhi Family. He is the founder of Flintstone Group. It
is a based on the real estate business he is a B.Com graduate.

Flintstone group was incepted in the year 2011 by Mr. Amit Lakhanpal. Initially the business
went into ups and downs. Still he is continuing his journey now Flintstone Group is well-
known in Mumbai. Source of profit is Business to Customers (B2C). Company has 20-25
employees. Initially he came up with a capital of Rs. 26lakhs. He always manages to come
with new ideas which will bring his company to the next level. The constant efforts made by
the professionals management and their undeterred focus on the quality of each & every
aspect of the materials that we use and services that are delivered. Flintstone group have
envisaged this need and are working towards bridging this gap by developing Lands in the
growing B and C category towns especially in and around Mumbai’s vicinity, like Panvel ,
Pen, Nashik , Shahapur , Badlapur ,Vasai, Kalyan , etc.

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30
MISSION OF FLINTSTONE GROUP

1. That everyone is to give everyone opportunity for investment in land at most

reasonable price and on easy payment schedules.
2. Known as one of the top 25 reputed developers in & around the vicinity of
Mumbai & Pune while fulfilling the dreams and basic necessities to many in terms
of their houses, second homes, land pieces and plots.

VISION OF FLINTSTONE GROUP

1. Helping people live better lives.

2. Showing where the business wishes to be in future.

GOALS OF FLINTSTONE GROUP

1. The development of new business opportunities.

2. To increase company’s role in relation to social responsibility.

3. To provide excellent customer services.

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SALES AND MARKETING PLAN:

THE FLINTSTONE GROUP plan is low risk, low start up cost business opportunity
that is open to everyone. It allows you to build your business through maintaining
relations with the customers.

MARKETING STRATEGY:

A strategy is a plan of action designed to achieve the goals of organization.

The following objectives for the firm were set:

1. To increase the profitability & distribute by providing a new and exciting business
Opportunities.

2. To provide innovative and unique products to enhance the image of FLINTSTONE

GROUP.

A NEW STRATEGY OF THE FLINSTONE GROUP

1. Agreement with brokers

2. Resumed operations

3. Localization of employees

4. Localization of research and development

5. Transparency and creditability of company’s management

32
FUNCTIONAL PATTERN OF FLINTSTONE GROUP

Following are the main departments of FLINTSTONE GROUP

1. Finance and accounts

2. Marketing and Sales

3. Human Resource and administration

33
SWOT ANALYSIS OF FLINTSTONE GROUP

Strength:

 Mumbai’s premier real estate developer

 Experience in the field along with excellent operational efficiency
 Unique branding strategy and marketing exercises
 Location of the projects and head quartered at Mumbai adds value
 Many prominent national and international awards and tie-ups with
international architects.

Weaknesses:

 Limited national presence

 Government intervention in construction projects causes
operational inefficiencies
 Less fund availability and shortage of skilled professionals

Opportunities:

 Expansion in other parts of India

 Tax incentives for real estate investment
 Reduction in interest rates

Challenges:

 Fluctuating interest rates

 Economic downturn
 Possibility of a property bubble in Mumbai

34
GROUP OF COMPANIES COLLABORATED WITH FLINTSTONE
GROUP

 Flintstone Infrastructures
 Orbit Buildcom
 Orbit Venture
 Orbit Buildcons LLP
 Ray Affordable Plots and Housing Pvt Ltd
 Ray Buildtech
 Swapnapurti
 Mad Frog Films
 Flintbeats Enterprise LLP
 Flint Reality

35
The different types of business ownership are:

1. Sole Proprietorship

A business owned and operated by a single individual and the most common form of business
structure in the U.S. The advantages with a sole proprietorship include ease and cost of
formation simply announcing you are in business and requesting any licenses and permits
you may need; use of profits since all profits from the business belong exclusively to you, the
owner; flexibility and control you make all the decisions and direct the entire business
operations; very little government regulations; secrecy; and ease of ending the business.
There are disadvantages, however, including unlimited liability all business debts are
personal debts, meaning you could lose everything you own if the business fails or loses a
major lawsuit; limited sources of financing based on your creditworthiness; limited skills the
sole proprietor really must be a “jack-of-all-trades,” part manager, marketer, accountant, etc.;
and limited lifespan the business ends when the owner dies.

2.Partnership

A business that is owned and operated by two or more people and the least used form of
business organization in the U.S. There are two basics forms of partnerships, general and
limited. In a general partnership, all partners have unlimited liability, while in a limited
partnership, at least one partner has liability limited only to his or her investment while at
least one other partner has full liability. Most states require a legal document called the
“Articles of Partnership” that delineates details about each partner’s investment and role in
the new company. The advantages of a partnership include ease of organization simply
creating the articles of partnership; combined knowledge and skills using the strengths of
each partner for better business decision- making; greater availability of financing; and very
little government regulations. There are disadvantages, however, including unlimited liability
all business debts are personal debts; reconciling partner disagreements and action each
partner is responsible for the actions of all the others; sharing of profits all money earned has
to be shared and distributed to the partners per the articles of partnership; and limited lifespan
the partnership ends when a partner dies or withdraws.

36
3. Joint Hindu Family

The Joint Hindu Family Firm is the next non-corporate, group ownership form of family
business operative in India. It is governed by the Hindu Law. In the Hindu Law, there are two
schools: (i) Dayabhaga, which is applicable in Bengal and Assam; and (ii) Mitakshara, which
is applicable in the rest of India. The origin of the Joint Hindu Family firm is to be found in
the principles of inheritance under the second school i.e., Mitakshara school of Hindu Law.
Under this school, the property of a Joint Hindu Family is inherited by a Hindu from his
father, grandfather, and great grandfather is called ancestral property.Thus, three successive
generations in the male line (son, grandson, and great grandson) can simultaneously inherit
the ancestral property. This interest in inheritance is called coparcenary interest and the
members of the Joint Hindu Family. Hindu Undivided family (HUF) Firm are called
coparceners and the senior most as karta. In this group of coparceners, however, the female
members of the Joint Hindu Family are not included.It should be carefully noted here that
with the operation of the Hindu Succession Act, 1956, the female relative of a deceased
coparcener is eligible to receive only some share out of the coparcenary interests of such a
Coparcener.

4. Private Corporation

A business that is a legal entity created by the state whose assets and liabilities are separate
from its owners. While there are also public corporations who stock (and ownership) are
traded on a public stock exchange most small businesses are (or at least start as) private
corporations. A private corporation is owned by a small group of people who are typically
involved in managing the business. Forming a corporation requires developing a legal
document called the “Articles of Incorporation” and submitting them to the state in which the
corporation wishes to reside. Advantages of a corporation include limited liability an owner
(stockholder) can only lose up to the amount s/he invested; unlimited lifespan a corporation is
charted to last forever unless its articles of incorporation state otherwise; great sources of
funding; and ease of transfer of ownership. Disadvantages include double taxation the
corporation, as a legal entity, must pay taxes, and then shareholders also pay taxes on any
dividends received.

37
Type of ownership of FLINTSTONE GROUP

Type: Sole Proprietor

Industry: Real Estate

Founded: 2011

Founder: Mr.Amit Lakhanpal & 

Headquarters: Thane

Key People: Mr.Amit Lakhanpal & Mr.Rajkumar E. Kandaswamy

Owner: Mr.Amit Lakhanpal

38
STRUCTURE OF THE ORGANISATION

Structure of the organisation refers to how the workers within a business are organised and
how they relate to each other.

Types of Organisational Structures

1. Functional Structure

Functional structure is set up so that each portion of the organization is grouped according to
its purpose. In this type of organization, for example, there may be a marketing department, a
sales department and a production department. The functional structure works very well for
small businesses in which each department can rely on the talent and knowledge of its
workers and support itself. However, one of the drawbacks to a functional structure is that the
coordination and communication between departments can be restricted by the organizational
boundaries of having the various departments working separately.

39
2. Divisional Structure

Divisional structure typically is used in larger companies that operate in a wide geographic
area or that have separate smaller organizations within the umbrella group to cover different
types of products or market areas. For example, the now-defunct Tecumseh Products
Company was organized divisionally--with a small engine division, a compressor division, a
parts division and divisions for each geographic area to handle specific needs. The benefit of
this structure is that needs can be met more rapidly and more specifically; however,
communication is inhibited because employees in different divisions are not working
together. Divisional structure is costly because of its size and scope. Small businesses can use
a divisional structure on a smaller scale, having different offices in different parts of the city,
for example, or assigning different sales teams to handle different geographic areas.

40
3. Matrix

The third main type of organizational structure, called the matrix structure, is a hybrid of
divisional and functional structure. Typically used in large multinational companies, the
structures to exist in one organization. This can create power struggles because most areas of
the company will have a dual management--a functional manager and a product or divisional
manager working at the same level and covering some of thesame managerial territory.

4. Flatarchy

While large businesses have traditionally followed tall structure, it’s becoming increasingly
common to see flatarchies in smaller businesses and new startups. “Unlike the traditional
hierarchy which typically sees one-way communication and everyone at the top with all the
information and power, a ‘flatter’ structure seeks to open up the lines of communication and
collaboration while removing layers within the organization,” writes author Jacob Morgan.
This flatarchy structure essentially removes unnecessary levels and spreads power across
multiple positions. This leads to better decision-making, but can also be confusing
cumbersome when everyone doesn’t agree. In other words, it comes with pros and cons just
like the other structures.

41
5. Line organisation structure

Business or industry structure with self-contained departments. Authority travels downwards

from top and accountability upwards from bottom along the chain of command, and each
department manager has control over his or her department's affairs and employees.

42
ORGANISATION STRUCTURE OF FLINTSTONE GROUP

CEO

DIRECTOR

SALES &
FINANCE HR & ADMIN
MARKETING

43
WORK CULTURE OF ORGANIZATION

Organizational culture encompasses values and behaviours that "contribute to the unique
social and psychological environment of an organization.

According to Needle (2004), organizational culture represents the collective values, beliefs
and principles of organizational members and is a product of such factors as history, product,
market, technology, strategy, type of employees, management style, and national culture;
culture includes the organization's vision, values, norms, systems, symbols, language,
assumptions, beliefs, and habits.

Strong culture is said to exist where staff respond to stimulus because of their alignment to
organizational values. In such environments, strong cultures help firms operate like well-,
engaging in outstanding execution with only minor adjustments to existing procedures as
needed.

Organizations should strive for what is considered a "healthy" organizational culture in order
to increase productivity, growth, efficiency and reduce counterproductive behaviour and
turnover of employees.

Indeed, employees and people applying for a job are advised to match their "personality to a
company's culture" and fit to it.

Corporate culture is used to control, coordinate, and integrate company subsidiaries.

44
Types of work culture

 Normative Culture

This is your everyday corporate workplace. Normative culture is very cut and dry,

following strict regulations and guidelines that uphold the policies of the

organization. Employees rarely deviate from their specific job role, break rules or do

anything other than what is asked of them. These types of organizations run a tight

ship and are not suited for every type of employee. Know anything about The Carrot,

The Whip or The Plant? These are object-oriented approaches to motivating your

employees. Learn more about these techniques and others in Motivating Employees.

 Traditional Culture

This is the old-fashioned approach to the corporate environment. A traditional

corporate culture relies on clearly defined roles and relationships between workers.

Typically, there is a clear chain of command. Orders are given from the top and then

implemented without much room for deviation or disagreement. In these types of

organizations, procedures are normally standardized and strictly enforced. While this

type of culture may sound unwelcoming or unreasonable, it does have its place. For

industries or companies that have well-established, tried-and-true methods for

conducting business, a traditional culture may actually be the most effective.

45
  High Skilled Culture

The name "highly skilled" for a business culture is not to say that other types of

corporate cultures do not have highly skilled teams. In organizations with a highly

skilled culture, sometimes referred to as a "baseball team" culture, what's prized and

focused on is recruiting the top talent -- people who can get results that directly impact

the bottom line. This is common in fields in which high-risk operations are the norm,

such as financial speculation. Normally, these companies are doing whatever they can

to stay ahead of the competition, and part of this is trying to lure big industry names to

their businesses. The nature of this type of corporate culture involves constant,

revolving-door type change and a high turnover rate.

 Innovative Culture

An innovative corporate culture in many ways is the opposite of a traditional one. In

this situation, creative initiative and deviation from standard procedure are encouraged

among the workers. The hope is that increased leeway, and the permission to take risks

and to experiment, will result in creative breakthroughs on the part of the staff. This

type of atmosphere is inherently risky because some experimentation will inevitably

fail, and the absence of standard procedure could end up wasting enormous amounts of

time and resources. Firms that attempt this type of culture must address the question of

whether or not the risk gets paid for by the occasional breakthrough.

46
  Social Culture

A social corporate culture draws its strength from collaborative efforts, teamwork,and

healthy, trusting relationships among the staff. A social corporate culture often

emphasizes taking care of workers. This kind of philosophy holds that it's worthwhile

to pay employees a bit more than usual, to recognize and reward accomplishments, and

to encourage participation from everyone. This kind of company wants to nurture and

develop loyal and skilled team members over time, rather than booting anyone who

seems under-qualified. Social businesses are often held together by a sense of meaning,

identity and pride that employees derive from their jobs.

 Academy Culture

The name says it all. Academy culture depends on employees who are highly skilled,

studious and welcome further training and advancement. This type of work place

environment thrives off of intense training for employees being brought on board and

ongoing training for the employees already there. Organizations that choose to follow

this culture are very particular about who they hire, their existing skill sets and their

willingness to learn and grow. This format of management keeps turn-over rates low

and the employees eager to do their job to the best of their ability. Many hospitals,

universities and other educational institutions rely on academy culture to stay up to

date on the newest information and technology.

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  Club Culture

Organizations following a club culture are very particular about the employees they

recruit. The individuals are hired as per their specialization, educational qualification

and interests. Each one does what he is best at. The high potential employees are

promoted suitably and appraisals are a regular feature of such a culture.

 Creating an Open Culture

While work cultures are different in each organization, it is important that leaders focus

within their teams to create a culture that is as open, engaging and high performing as

possible.

Excellent communication skills will underpin all actions. Communication should be

transparent and frequent enough to motivate, inform and inspire employees. By being

aware of your current organizational culture you can identify areas you would like to

improve and influence change within your team. Communicating to employees the

reality of your organizational culture (the good, the bad and the ugly) will build trust

and inspire greater dialogue on how to engage all employees.

48
COMPONENTS OF WORK CULTURE

There are 6 components of a Great Corporate Culture:

 Vision and Mission

 Values
 Practices
 People
 Narrative
 Place

1. Vision and Mission

A great culture starts with a vision or mission statement. These simple turns of phrase

guide a company’s values and provide it with purpose. That purpose, in turn, orients

every decision employees make. When they are deeply authentic and prominently

displayed, good vision statements can even help orient customers, suppliers, and other

stakeholders. Nonprofits often excel at having compelling, simple vision statements.

2. Values

A company's values are the core of its culture. According to Coleman, “While a

vision articulates a company's purpose, values offer a set of guidelines on the

behaviors and mindsets needed to achieve that vision.”

49
3. Practices

Values are of little importance unless they are enshrined in a company’s practices. If

an organization professes, “people are our greatest asset,” it should also be ready to

invest in people in visible ways.

4. People

No company can build a coherent culture without people who either share its core

values or possess the willingness and ability to embrace those values. That’s why the

greatest firms in the world also have some of the most stringent recruiting policies.

5. Narrative

Any organization has a unique history — a unique story. And the ability to unearth

that history and craft it into a narrative is a core element of culture creation.

6. Place

Whether geography, architecture, or aesthetic design, place impacts the values and

behaviors of people in a workplace.

50
WORK CULTURE OF FLINTSTONE GROUP

Flintstone Group follows various attributes and principles to create a

good work culture. One of the ways organizations begin to manage their culture is to

gather feedback from employees to see how aligned they are with the current and/or

desired culture.

Here are the attributes that FLINTSTONE GROUP follows:

 Fairness: equal opportunities for all the employees.

 Trust and Integrity: employees trust their organization and their superior’s.
 Change/Adaptability: Adapts changing environment of business as per market and
support employees to adapt the same.
 Teamwork: Flintstone Group believes in teamwork. Where in freedom is given to
every member to express his opinion.
 Employee Engagement: Decisions made are implemented after various suggestions
and opinion of the employees.
 Learning Opportunities: the firm provides learning opportunities in every
department by providing various tasks which help in building professional skills of
the employees.
 Communication: The Communication between the departments and between the
higher level and the lower level management is excellent.
 Goals/ Strategy: The goals and strategy of Flintstone Group are set on basis of
ethical principles which a firm must follow.

 Dress Code:

Formals for Gents

Traditional for Ladies

51
 Traditional Wear on Festive days

Communication Style:
 Communicating with each other in Polite manner
 Avoiding use of abusive language

Timing:
 11am to 6pm

Breaks:
 15minutes for tea
 30minutes for lunch and dinner

52
Duties and Responsibilities of Departmental Heads

1) Finance Manager:
He is responsible for financial matters in the organization. He assesses the
financial needs of the organization and sources of the finance. He should be an
expert in the field of financial management. He should know different tools
used in the financial management ratio analysis, fund flow analysis, cash flow
analysis, Budgeting etc. All these are necessary to prepare a sound financial
policy for the organization. He is also responsible for financial planning,
raising necessary fund, controlling the use of funds, appropriation of profits
etc. Other function include financial forecasting and planning, procurement of
funds, investment decision, management of income, management of cash,
deciding upon borrowing policy, negotiating for new financing, analysis and
appraisal of financial performance, advising the top management, co-
coordinating and control, helping in valuation decisions, and tax
administration.

2) Accounts Manager:
He is responsible for keeping the details of day book, ledger and P.F registers.
Moreover, he should record and maintain all the details of the sales tax
calculation and related documents and produce them on demand.

3) Marketing Manager:
He is in charge of the marketing department of the organization. The
marketing department aims to increase the turnover of the organization,
market share, profitability of the organization. The marketing manager should
be tactful. He should know marketing concepts like product mix, price mix,
distribution mix etc. He should be knowing the strength and weakness of the
firm’s products. He is also able to design and implement market strategies to
enhance turnover and capture new markets.

53
4) Human Resource Manager:
A human resource manager occupies a very important position in an
organization. The duty of the human resource manager is to recruit and
develop Personnel required by the organization. They are involved in
manpower planning, training maintenance, compensation etc. The other
responsibilities of the human resource manager are formulation and
development of personnel policies, employees training and development,
transfer, promotion, etc., maintaining personnel records of each employee in
the organization, establishment of good relation with employees, effective
communication of the personnel policies and programmers of the management
to employees, responsible for advising line manager, responsible for welfare
activities and responsible for solving the problem of employees.

54
Functions of Marketing Department in FLINSTONE GROUP.

The major functions are explained below

1) Demand Forecasting
2) Marketing Research
3) Marketing Control

Demand Forecasting:

Demand forecasting is the main function of marketing in FLINSTONE GROUP. It

should be done through sales force in the company such as sales Representatives,
sales executives etc. by collecting information from the customers .On the basis of
this information demand forecasting is to be done.

Marketing Research:

Marketing research is more comprehensive composing all the function of a

marketing manager that is it covers product, price, sales, market,
promotion, distribution policies. It commonly says that marketing research
begins where manufacturing ends. The main objective of market research
is:
 To know buyers.
 To measure the impact of promotional efforts.
 To know consumer response.
 To know market costs and profits.
 To master external forces.
 To design and implement marketing control.

Marketing Control:

55
 Various tools used for marketing control are cost control and a market
share analysis. Cost control is one task, for monitoring the cost of marketing and it is
compared with planned cost standard, so as to identify deviations and take corrective
action. Market share analysis is also used for marketing control.

Objectives of Marketing:

The basic objectives of marketing are to satisfy human wants. The important
objectives of marketing are briefly explained below:

1. Customer Satisfaction through Quality Products

Marketing activities aims at achieving customer satisfaction by
offering quality products. It also helps in increasing profits, increasing
goodwill, increasing image of the organization etc.

2. After Sales Service

This another objective of marketing company provides after
sales services to its customers. The service of the company does not
end with process of distribution the company has been waited until
good result comes by giving their products to customers and they
always rendered their services at the time needed by the customers.
The marketing and sales department keeps their eyes and ears to open
to know changes in the market. The complaint and suggestions if any
are well accepted by the company from their customers. There is any
complaint about the sold product the company will take it back at the
company’s costs.

 Method Of After-Sales Service:

For providing after sales services company may use the
following methods:
 Sending special staff to the customers.

56
  Arranging service with dealers/agents.
 Appointing in depending service specialists

PRODUCT PORTFOLIO

Flintbeats

The new company launch was held at Gurgaon on October 9 in the presence of Amit
Lakhanpal (Managing Director, Flintstone Group), Rajkumar Kandaswamy (Director),
Rajesh Thapar (Director, Finance), Ankush Mehta (Executive Director, Flintstone Group),
singer Neha Kakkar and belly dancer Meher Malik. "Flintbeats will aim to create and deliver
a unique product launch that will provide dramatic impact and a long lasting impression on
clients," said Lakhanpal and further added that it will be a one-stop-shop for everything from
conception to completion. "Our creative excellence will ensure that all events and launches
will be stylish, sleek and seamless." The company will host its first event `Ignite The Fire'
featuring Sunny Leone, Neha Kakkar, Meher Malik and RJ Naved on November 6 at
Gurgaon.With this event, the company is all set to kickstart its innings in the event arena. Its
second event ` Arijit Singh Live in Concert with Symphony' will take place on December 19
at Nerul in Navi Mumbai.

Mumbai-based real estate developer Flintstone Group, known for its luxury and
redevelopment projects, has announced its foray into the entertainment space with the launch
of its event company -Flintbeats.

Mumbai-based real estate developer Flintstone Group, known for its luxury and
redevelopment projects, has announced its foray into the entertainment space with the launch
of its event company -Flintbeats.

57
58
MT COINS

Money Trade Coin is an intellectual property jointly owned by Dubai based firm Bitcoin
Global FZE, UAE and Money Trade Coin Ltd, UK. Mr. Amit M Lakhanpal, who is the
director of money trade coin Ltd, (and is one of the key members of Bitcoin Global FZE and
MD of Flintstone Group, India).

Bitcoin Global FZE is registered in The UAE and run by the proficient personnel
compromising brilliant programmers and engineers. The Strength of its team is that they sold
strong and positive belief currency. It connected them and today they put their combined
efforts in the development, establishment and acceptance of Bitcoin as currency as well as
new economy.

Incorporated as a company with a paid up capital of US 10 Million Dollars, Bitcoin Wealth

Management is a financial technological firm at the forefront of its industry. With a vision to
revolutionize the future of commerce, Bitcoin Global focuses primarily on online payment
technologies, Bitcoin Mining, e-commerce and own Cryptocurrency development and
trading.

59
60
INTERNSHIP REPORT

 Job Profile and department profile

 Collaborate with other brokers and other collaborated groups(customer
relations, Telemarketing, email marketing etc.) to manage reputation, identify
key players and coordinate actions
 Managing Contacts with Brokers
 Keeping records of all calls &their status.

 Responsibilities
 Obeying rules and regulations as per the code of conduct of the

Organization.

 Work with the motive to achieve a desired goal.

 Not to misuse the confidential information acquired while in service.
 Evaluate work output.
 Adhere to guidelines of formal written training program.
 Work with an intension to gain perspective.

 Work Done
I worked as a Marketing executive, which included:
 Interacting with the brokers and customers.
 Doing paper work.
 Data entry

 Calling for feedbacks

61
 Other Details:
 Timings:
12am to 5pm

Interaction with other department

I spoke to human recourse manager & production manager Mr. Sachin Shelar & Mr.
Rajesh Thapar .& I got to know the company is more employee-friendly company. They
provide a lot of learning on personal skills, job training &carriers growth opportunities,
rewards & records recognition, etc.

62
 SUGGESTIONS

As the organization is very employee friendly and does not take any risk in fulfilling
employee satisfaction. I would suggest the organization to enable a way to connect the
brokers and the customers by the medium of Online Trading, as the company is not having
any footprints in the E-Commerce areas. E-Commerce will help to maintain more good
relation with the brokers and customers.

CONCLUSIONS

FLINSTONE GROUP deals with nurturing young employees and showing them right path so
that they can achieve high standards in their life. Being directly involved with marketing
department I had a lot to learn and experience. Here our main job was Telecalling , E-mail
marketing, dealing with which was more challenging; but all the staff members, my seniors
and all my colleagues were extremely helpful. Currently with branch they are There future
plan is to increase sales as well and open many branches. I had a great time working with the
company. The main part that I enjoyed the most was its working environment. It was full of
discipline and enthusiasm.

63
 ANNEXURE

COPY OF INTERNSHIP LETTER

64
BIBLIOGRAPHY

 https://www.wikipedia.org
 https://www.flintstonegroup.in
 https://www.lodhagroup.in

65