Transcript:

I often get asked you know what are the reasons that Stephie and I decided to work with experiential
and you know. There are many reasons.  I have 10 reasons - The first one is a leadership of the
Company you know when you've got leaders like Jamie Lee and cricket that are field leaders you only
been in the field.

They built an organization before; they’ve been advisors if you can't buy. That you know there's no
business out there where you can get that kind of leadership servant leadership at the Head of the
company.  I believe everything rises and falls on leadership and when you have great leaders like that
at the corporate office, it makes it inspiring
for field leaders like ourselves.  

Your role and build the business and that's the first level of leadership, the second is A leadership with
Experior Itself. When we looked at the company it was amazing to see the incredible leaders they have
in
the company and they've come from all backgrounds; from the Builder model. The captive model and
the mg/ml you just don't find that in Organizations out there in Canada I think that was a major reason
for a step-unites it feels so confident. 

If this is good enough for that many people at those different organizations or levels to come into
Experior it definitely made - sense for us and so I think that was a huge one as well was the leadership
we saw the quality of the people.  The integrity, people, the advisory knowledge that the company
had, you know, we came in and started interviewing some of those
leaders.

It was unbelievable you know the other big thing is the tribrid model you know, when you look at what
they did they captured, you know a magical moment where - they combined the captive model with
the - MGA world, with the builder models and put it all into one so we could actually go out and attract
people from all those different backgrounds and that's important as a leader as a builder because; if
you want to grow and help more families in Canada..

You need a larger team and so when you have a model like that that can attract all the varieties of
people it's a really amazing place to work and be because you have such more to offer people from
all the different walks of life to come into this tribrid model. The fourth fit is compensation there's a
few levels of this obviously but for an advisor they have great compensation competitive with the
industry so not only to get the community advisor you get to come in also and if you choose to build
your own agency you know I'm talking to a lot of professional advisors too that are successful advisors
and they're now looking at ways to leverage their time leverage their knowledge and ability to start
training others.

You know, I see them all the time what would be more powerful you at the high high  bonus by yourself
working by herself trying to build your business or if you took an train five six seven or ten other
advisors to work with you and you had the ability to have spread in the business for doing training with
them and grow your business that way and so long term those advisors now are building of course that's
one aspect the he agency model itself has also been one of our passions you know being able to license
and train new people into the industry in the business but we can also attract quality license people.
And because of our model and so it's beautiful when you can bring some in your business and they can
get the top executive director 140 bonus contract and off-course they get the same ability to achieve
that same contract and of course the company then provides another 53 percent so you got a one forty
plus 53 a one 93 percent potential payout through the organization which is incredible I've never seen
that before you know a lot of people talk about compensation, but a lot of times it's hidden you don’t
really see it clearly.

So I love when people have transparency here they know what they can build as an advisor only or as a
as an agency owner in our organization and having being able to pay out seven different tiers of pay
out of that 53 percent is really powerful so I believe what's really important to let compensation is
people can make money from day one good money a lot of the malls right now they're struggling
is because the new person basically makes almost nothing and most the override goes to the top the
bonuses go to the upper echelon and when you don't allow your people to make properly they can't stay
in the business I can't tell you.
 
How many advisors I met from some of these builder models that have just done consumer proposal or
are not financially sound and I think that's a that's a real problem the industry and so that's why I really
love the conversation of Experior The fifth area is we have many different mga contracts so why is that
important you know almost 20 now it's important because a is an advisor you have a lot of choice and
so today there's so much cultural diversity and so much need for a variety of products from you know
the life Cid long-term care.

But now because of immigration and the great diversity of our nation you know there's need for
travel insurance super visa and so if you only have one provider you actually can't even service the
market and if you only have one provider are they competitively priced so as an advisor it's great for us
because we have to serve the market fully and earn more income right by serving the market but the
other thing is through the client benefits because we're competitive you know if you only have one
product and you have a high price your business is going to get replaced and so it's so powerful
you have a lot of providers, a lot of options for the business and also for recruiting attracting quality
advisors, they might prefer one brand over another cut you're used to it.

So I think it's very powerful that we can bring people in the business with the tribrid model with a lot
of providers and being able to attract them into Experior on that end you know I truly believe today if
you don't have a robust product diversity you're left behind as advisor you're leaving money on the
table so I think it's so important you have a lot of diversity and but you know how to sell those products
you know how to provide that value to the customer in the consumer and that takes training as well so
I just believe to the captain model today doesn't work anymore it's just that one brand one choice is I
think you know those days are numbered and I think that's really a big part of our compensation wall.

So I'm very excited about that the other is the ownership programs and so there's many of them in 
the business know from day one we own our clients here and I was part of a model where we did know
in the client but we did all the work to attract and build and retain our client but yet when you leave
that organization they own the client and there's other mgs like that as well but what would you
captive it's like handcuffs and so when you go to look at other agencies you know I feel sorry for new
people that are never told this and I think legally it should be disclosed you don't own your client
when you go in there so if you're a new person looking at this video please make sure you find out do I
own my client if I leave this mga can I take my clients.
 
With me you know a lot of the Builder models are captive they hold the client and I don't think that's
fair because if you don't if you're not a big-time builder type person you can't make the you know the
upper echelon is where all the money ends up going you're going to starve and so I think it's really 
important you know that if you don't succeed there that you need to have the option and think
you're clients elsewhere that's really important no matter who you are imagine a person working so
hard for 10 years to build their client base then to find out they go to leave the business and all their
trails and renewals are stuck there and they have to go through a whole rigmarole them to bring
their clients back over.

I think it's very important that you know if you own your clients and what's really nice is we have a
buyout program it's like a retirement program built in its l building your own pension plan you
know that's how I term it I don't trust too many people I don't really trust necessarily you know the way
things are with taxes or the government things change all the time but here you can build a true
pension plan by building a client base and then one day retire.

So if you stepped out of experiential you have the ability to receive a ten times buyout of 75 percent of
those renewals and trails in that organization that you build up your client base that's pretty
amazing because you have an actual proven way to exit the business if you want to totally retire out of
it you can also then have the agency model so with the agency model if you build that you can will it to
your family and kids you can have someone your family take it over you could also take that business
and take a buyout. I mean what an incredible retirement store how'd you built into the model from
day one and you know it's it's there it's transparent so you know my wife are excited that if we ever
one day one to sell the company would buy it or one of our agency owners might buy it and we have
the ability to get a 10x value in terms of the residual so you  know we have a program where you
someone  could take it over someone could buy it out. They could pay you up front one time or take a
ten year about a 75% about residual ongoing so there's many exit  strategies that are involved in
the industry and business that's super important because you're going to put your life and energy and
your blood sweat and tears into building a company into business you need to make sure you have an
exit strategy and multiple exits strategy is to exit you know the last one and I don't know how long this
will last for but the share offer that's with expiry. You know we have a an ability to 
become an executive director to become a shareholder in Experior and that's unbelievable to me!.

Imagine having steak and a company that I believe is going to go on to become a multi hundred
million billion dollar company in the industry I've we've seen this happen with other firms in this type of
model it went on to become billion dollar companies and imagine having that ability to have a errors in
that organization so it's an added bonus for doing what we're loving to do anyway I just think
that's incredible you know the other point is number seven is building and producing you can do both
here you know before in a model that I came from you could really only build to make any money here
you can be a producer only in make incredible money and or be A builder so it's a nice small it's a great
fit for doing what you want to do and I just think it's so attractive because we don't have to leave any
agents behind we literally can offer something for all different types; of agents whether they're really
focused on the client side and or focus on building there's the best of both worlds in our model number
eight would be the system you know we have an incredible system on many levels.

So the first is a tribrid model you know that creates a whole different system in itself being able to
capture the best of all three models in one and leave the bad behind and so that's number one the
second is our training I mean we have webinars whatsapp groups weekly meetings in the offices and so
a lot of training part of a system so if you're looking at this as someone from the industry or
other models you know what do they have for training what do they have to provide the advisor a
success path and so that's very important.

I mean when I come across a tough client situation I put it into our whatsapp dreams with over
200 over-the-top advisors in the company and they're all sharing knowledge that this normally doesn't
happen normally you have to go learn it for yourself all of it it's stressful it's time-consuming here we
get quick answers from top  advisors as part of our chat groups and that's the beauty of our model
because everyone's trying to help everyone succeed whereas in other models a lot of them are trying to
keep you down or keep. 

You know not you can becoming successful as it takes the limelight away from them here we celebrate
that we encourage it and so lots of training lots of opportunity to grow and village your business that
way and when top leaders are doing webinars and zoom meetings almost daily it’s almost impossible to
fail if you commit to learning and plugging in so that's a big one number nine I think would be
timing you know.

I really believe that the timing of this industry is so critical I think the model timing that that you know
Jamie and Lee prick it put together our founders is so amazing because they really read the industry I
don't believe today that any other model by itself will succeed in in this changing industry I think you
need to have a little bit of all the malls in the one so I really believe that timing is awesome for that
model they also believe the time is incredible for our company you know just five years in now I say
just five years five years proves as small has been successful now and is even getting bigger and
stronger and better in the industry but I really believe that we have such an incredible model and the
timing right now is amazing.

Because so many advisers are maybe sick and tired of where they're at you know the brand there has
been tarnish the brand is no longer what it used to be because a lot of change of the industry and a lot
of issues that are going on and so I think again the timing is so critical that we have the ability to grow
and expand across the country and next is going to be opening up the US where we get a chance I as far
as I know the first time in history of Canadian financial services company is going to open up the US
and this type of model and be able to grow and build there and that's super exciting for anybody
watching this video and for myself and all the executive directors and Experior across Canada the
timing is really at the very beginning still in Canada and yet we have a population 11 times the size of
our country to go and help and help improve the lives of clean and  clean and American families as well
as our timing is just unbelievable.

I think the 10th reason is really is the need for what we do i you know never before in history we seen
so many families struggling you know and new people coming to our company country and they don't
know anything about you know money finance and so the need for what we do today is more prevalent
than ever the economy is tougher than ever you know we're starting to see that happen now with the
economy is tough.

You know  people are also looking for financial help but they're also looking for an opportunity to make
good money so I think the timing is so incredible on those two fronts you know just on the client side
because we have so many products and diversity we can properly serve that consumer so the consumer
wins the company wins the advisor wins so when you have a win-win-win in the business in this
industry.

It's hard to be I mean world you find that and so all these factors these ten reasons stack up to the
need for what we do and at the end the day serving the Kane family I think some organizations have
lost their way in  terms of just they recruit  recruit they've forgot that we serve the  client we forgot as
a financial services company and so I believe that's so critical and the fact that that those clients also
are looking for better  opportunities because the economy's  tougher jobs don't pay what they used
to  he cost of living is shot up.

So, I think  it's so important that they also have a  way to generate additional revenue so you know I
hope that makes sense those  are my 10 reasons and from my wife and I Stephanie you know we just
believe that  these 10 reasons are just too hard to ignore so if you're watching this video  take a serious
look at expiry for the  person that asks you to take a look at  our great company and if it's a fit for you
then you can take advantage of these  10 reasons for yourself so thank you for  watching this video.