AP12 AA2 KNOWING MY TEAM MBM

Los Fantásticos ASYS

Heiler Andrés Grosso Motta

SENA
GESTION DE MERCADOS

2019
AP12 AA2 KNOWING MY TEAM MBM

Los Fantásticos ASYS

Yisenia Muñoz Torres

SENA
GESTION DE MERCADOS

2019
 HEILER ANDRES GROSSO MOTTA

BOGOTÁ, COLOMBIA

Teléfono/celular:3114460630E-mail hgrosso@hotmail.es

PROFESSIONAL
PROFILE
Technician in management of markets with technical knowledge of Office (writing and correspondence, file
management, customer service), in office programs (Word, Excel, Power Point, Access). With good skills
to learn, work as a team, and work ethically and efficiently. GENERAL MANAGER
Function: g the material, to track the payments of the contracts
signed

ACADEMIC TRAINING Workexperience

2016 - 2018 OF JANUARY OF 2016 TO THE DATE

TECHNOLOGY IN MARKET MANAGEMENT
SERVICIO NACIONAL DE APRENDIZAJE
-SENA
007 - 2012
ACADEMIC BACHEROL
JOSE JOAQUIN CASTRO YISENIA MUÑOZ TORRES

Language: BOGOTÁ, COLOMBIA

0 100
PROFESSIONAL
Achievements
Software 1:
Cell Phone: 122399128 E-mail: yise1507  offering work to those who doPROFILE
not have work
Software 2: experience
Technologist in market management, qualified work in secretariat of Sena, knowledge in software (excel, word, power point)
knowledge in accounting (basic), business management, human resources. Ability to work in a team, ability to work under
pressure, flexibility and adaptability, and proactivity, personal formation based in ethical principles, thatmake me a responsible
person, honest, punctual, committed with all activities that works and with a spirint of interaction in a laboral environment.
 Achievements
I got a huge analytical capability, strategic
Ingles
thinking, result orientation, sales increase.
analytical:
Software 2:

Steven Rodolfo Ramos Bautista

Industrial Engineer / Marketing
Profesión / Área
BOGOTÁ, COLOMBIA

Edad: 20Teléfono/celular: 3203669726 E-mail: stevenrrb@gmail.com

PROFESSIONAL
PROFILE
Technician in management of markets and Industrial Engineer with technical knowledge of Office (writing
and correspondence, file management, customer service), in office programs (Word, Excel, Power Point,
Access) and in design software (Corel Draw, Adobe Photoshop, Delmia). MARKETING MANAGER
With good skills to learn, work as
a team, leadership, and creativity. Function: to develop company brand and giving position in the
market.
To develop market intelligence
To develop sales and advertising strategies
ACADEMIC TRAINING To develop social Workexperience
relationship’s

2016 - 2018 MAY 2016 TO PRESENT

2014 - 2020
TECHNOLOGY IN MARKET MANAGEMENT
SERVICIO NACIONAL DE APRENDIZAJE
-SENA Achievements
To position brand in different charnel partners
INDUSTRIAL ENGINNERING To accomplish 100% of delivener on time
UNIVERSIDAD NACIONAL DE COLOMBIA To establish marketing team of company
 SANDRA JANNETH
ALZATE HENAO
Profesión / Área
MEDELLIN, COLOMBIA

Edad: 37 Teléfono/celular: 3182818974 E-mail: alzatesandra04@gmail.com

PROFESSIONAL
PROFILE
Professional technician in management of human talent, whit high degree of responsibility, sense of
belonging commitment and delivery; development of excellent interpersonal relationships, with knowledge
in handling of computer tools and experience in personnel management -box

ACADEMIC TRAINING Workexperience

2016 - 2018 OF JANUARY OF 2016 TO THE DATE

HEAD OF HUMAN RESOURCE
TECHNOLOGY IN MARKET MANAGEMENT
Developand control the recruitment, selection, recruitment and
SERVICIO NACIONAL DE APRENDIZAJE induction of personnel.
-SENA Plan and supervise the staff training plan
2011 - 2012 Planning and organizing wellness activities

PROFESSIONAL TECHNICIAN IN HUMAN

TALENT MANAGEMENT
CEIDA

Language:
0 100 Achievements
Software 1:
Select the right staff for each of our areas
Software 2: The service that we offer is of the best quality by having
highly qualified personnel
 BUSINESS PLAN PHASES

STUDY AND MARKET ANALYSIS

SUMMARY OF THE BUSINESS PLAN

JUSTIFICATION

The Colombian agricultural sector provides much of the support to the population of the

country, demonstrating that must develop policies and programs to help the country out of the

situation that is in addition to the responsibility of the public sector, the private sector and the

agricultural sector.

Lack of training and study in the sector makes people not interested and generates little

development and delayed production capacity to the maximum, this shows that there are still

missing land production programs, low-tech and low efficiency production, low profitability

and low competition in the country's products in international markets.

The problem is in the minimal accompaniment that makes the state to small producers since

these are lacking in knowledge and lack of ideas to start their businesses.

The industrialization of the countryside should consider what their ideal, their growth

prospects and the adequacy of the production system to new ways of expansion which will

allow us behoove with other companies.

 It is for this reason that this is presented below business plan showing that with little

monetary support, and little technology can make new ideas for innovation that analyze,

evaluate and present alternative business entrepreneurship for the field. Contemplating

variables as (foods that have high competitiveness) as well as the resources proposed for

implementation, taking into account the costs and results, to be financially viable and

attractive for investors.

This business plan is a good alternative for the sector as it takes a proposal analyzed by

others, but by inventing new products that demonstrate that there is as innovate in the market

through a normal jam, seeks to mix products that enhance nutrition product and help to have a

steady cash flow to sustain the financial costs in producing more lines of fruit jams. This idea

arises from the need to make nutritional deficiency in the country and get an idea and made a

new one, which will lead to the company becoming a company with recognized success by the

quality and innovation of its products.

difficulty projections are because it is a very dynamic and lacking market enough

information accurate and current as it is a new project but provides good development plans,

as well as having a good level of competitiveness, the existence of many technologies

improving the product by the other companies to move more to get better as the competition is

constant.
 STUDY AND MARKET ANALYSIS

OBJECTIVES

Overall objective:

Develop a business plan that allows the generation of added value, for an innovative and

foodstuff.

Specific objectives:

Conduct a study to obtain a niche market to help enter a new product in the world of

commerce.

Study to build a technical structure to take into account for mounting a producer of jams

based on the mixture of passionfruit and pineapple aspects.

Develop a study of human resource management, planning, organization, management and

control of the administrative part for a production company based jam mix of passionfruit and

pineapple.

Make a financial economic study for a producer of jams to determine the required items

and feasibility.
 PRODUCT DESCRIPTION

Product definition

 MARMALADE TROPIMIX is an innovative product of two maracuyá tropical fruit and

pineapple, it's a bittersweet taste, the potential customer is demanding and gives importance to
the flavor and the price-quality ratio, so you have to exceed your expectations, so there is a
wide range of traditional jam, and many of them homemade, it is important to differentiate the
product, nutritional values and is a product free of preservatives.

Uses and specifications.

It's a jam with a mixture of two tropical fruits, made with typical fruit of the region with a high
content of natural fruit and a low percentage of sugar that allows us to delight this product and
aroma of passion fruit and pineapple.
Applications. This product is kept refrigerated ready to serve with bread, crackers, Snacks and
desserts among other foods.

Complementary services.

Among the complementary products used to replace butter jams are

 Sector Analysis

Customer analysis.
It consists of the general population for all people who like Tropimix jam among them
housewives, supermarkets, shops, in urban and rural areas is characterized.

Market segmentation

criteria segments
Geographic market Villavicencio, Meta
Size of the market $ 450,000
Estimated number of people 600.00
socioeconomic sector 3 onwards
Entry Wholesale $ 1,000,000
Gender Men women
Age 5 years onwards
Family life cycle Everybody
Scholarship Indifferent (primary, secondary,
vocational)
Lifestyle It is oriented to all kinds of people who like
fresh and different flavors.
Occupation Indifferent (housewives, employees, students,
pensioners etc.)
Follies meet Customers like them the product, which has
an excellent customer service.
MARKET ANALYSIS

Then count a study that tells us how market behavior according to our product based on the

key steps of market research in a target market where all people are the protagonists and

mothers will customers see to which we must convince that this product is an excellent and

fully food for consumption as well see what the product is, the analysis of the sector in which

we will move and which we must supply it needs, characteristics our consumers according to

their way of life such as socio-economic status, education sector and the location at which we

will manage,Also observe the competition to help us see differently the product and to help us

improve as a company as it puts us challenges of improving quality, we show the

characteristics of location of our company as such with our vision and mission and benefits

this gives us over other companies in the sector and finally the price that we will have we will

do characteristic compared to other competitors as they are available so that our customers are

satisfied prices.show the characteristics of location of our company as such with our vision

and mission and the advantages this gives us over other companies in the sector and finally the

price that we will have we will do characteristic compared to other competitors as they are

accessible for our customers are satisfied prices.show the characteristics of location of our

company as such with our vision and mission and the advantages this gives us over other

companies in the sector and finally the price that we will have we will do characteristic

compared to other competitors as they are accessible for our customers are satisfied prices.

Product
Must present a vivid color, smell and taste fresh. There must be properly gelled. It is

advisable to take a number of precautions, such as using healthy fruits and the appropriate

degree of ripeness, cleaned well pepas, bones, etc. The firing should be done in the most

appropriate containers, the better the iron pots thick line, on which must be applied evenly a
source of very mild heat. As important as the preparation is a suitable packaging process and

product storage in dry, cool, dark places.

Sectorial analysis.
Description:The product will make a compact jam flavor and lasting color also is

characterized by being food because it is made of fruits such as; passion fruit and pineapple to

be characterized by a yellow color palatability, which will be very tasty and people attract

them so much that not even notice that you are mixing two tropical fruits.

Size and Description:Were characterized by packaged in clear glass jars of 250g each,

plus carry their respective label with the logo of the company with the characteristics of each

variety and the back will have the nutritional table to explain in detail what are its components

so that people can see the nutritional quality of the product contributes to the diet of their

families, and an aluminum cover which will be adorned with a checkered cloth and a striking

film that will attract customers with their final presentation.

The tropical fruit jam flavors, which will give consumers the chance to find a different

product to those found on the market, with a practical presentation in glass that makes use

easier meals; also has a delicious tropical fruit flavor that makes the product more attractive,

as is fruit as they benefit consumers by providing an added value making it an eating dessert.

Competitive analysis
 Given the marked influence on the marketing of jams in the area covered by the project by

offering different industries jams and all its derivatives such as compotes the latter being less

demanding about the same quality of jam as the marketed a homogeneous and different way,

while most industries require jam such as fruits and not sell the product in thicker form.

local competitors

Our main competitors are all the supermarkets which sell jams of different fruits and also
partly competitive market where we stand.

Among indirect competition are the shops and people working in informal vendors.

external competitors

Our foreign competitors are in major chain stores, and wineries, first by their brand and track
record for its broader product at this time people prefer homemade jams and 100% natural
sales jam has decreased.

SWOT matrix
 Strengths weaknesses opportunities threats
1. Manufacture is 1. Being a 1. The growing 1. Competition
easy to prepare. new demand for between strong
2. It is a niche company natural and brands
market its market traditional positioned and
3. The Tropimix share is products fixed customers
jam is 100% low 2. customers 2. Aggressive
natural and has 2. Low are willing to advertising
a high business try new between
nutritional experienc products competencies
content. e in the 3. Strategies 3. Increased raw
4. Product of mass sector outlets material for
and permanent 3. Sales production
consumption. growth is
too slow
to be a
new
product
on the
market

The distribution channel for our product is determined by investment in refrigeration

equipment, which makes a better selling price in the first stage of the project is obtained not

taken into account the purchase of refrigeration equipment and for this reason a distribution

channel to carry cooling is chosen directly, but in the second stage this option is removed to

sell directly to the industry, the first channel is selected more for convenience because it is

punished in terms of prices as it has the implements necessary as they are; machinery, plant,

basic equipment for the production of jams and this does not optimum quality good.

Business location.
 The office where you will market the finished product will be located in the city of

Villavicencio close to the center as it has easier access from outside the city to load trucks and

ship orders also will be an office that will have contact with large surfaces and to be marketed

with supermarkets.

Price.

To determine the price of the product is necessary to calculate and cost analysis and pricing

of competitors, which in this specific case is the passion fruit and pineapple jam, this can help

set the price to introduce the new product to market.

 COMPETITION.
PRODUCT PRICE GRAMS COST * GRAM
THE CONSISTENCY $ 3,650 250 $ 14.6
BIODIET $ 5,776 300 $ 19.25
COFFEE MARMALADE $ 6,700 300 $ 22.33
SAINT GEORGE $ 3,866 250 $ 15.54
RESPIN $ 1,700 200 $ 8.5
THE PROVINCE $ 5,800 300 $ 19.33
CALIFORNIA $ 2,300 250 $ 9.2
FRUCO $ 6,400 300 $ 21.33

Marmalades COLOMBIA:

According to competition and customers based on cost, price our serious: $ 5,000 with 250gr

ie $ 20 per gram in glass container as it is an accessible and also intermediate within the price

range regardless having an aggregate value that has none of the above is nutrition and natural.

There is also little sugar without light.

Legal issues requiring production.

Additives and health risks:

The additives are intended to maintain and preserve product quality, ensuring safety and

health, increasing or maintaining the nutritional value, contribute to the conservation, improve

functional properties (eg, availability outside temperature), enhancing the acceptance of

consumer (enhancing flavors and colors) and facilitate the preparation of food. However, each

additive carries a health risk, often verifiable only in the medium and long term. The risk of an

additive lies mainly in their toxicity, mostly related to the amount of food and carcinogenic or

toxic effect would be added. Additives are allowed for addition according to the rules

established for use.

 In addition, other additives whose toxicity is not clarified at all, is the case of aspartame

sweeteners type, or dyes according studies have generated changes in humans.

Brix to which the product must be kept up; 68-72.

Add maximum: sorbic acid 25mg / kg, Benzoic acid 5 mg / kg, L-Ascorbic acid 15 mg / kg,

10% Pectin. According to the NTC standard for jams.

MARKETING STRATEGIES

Publicity and promotion.

Promotion. The product that we will bring to market a food product because it is made from

fruit, also initially will be accompanied by a glass jars of 20gr additional for children who

come adorned with the same publicity as large and jars will be reusable, plus the price will be

low enough to compete with the other jams, and tastings will be made and in shopping centers

of the city.

Analysis of the medium.

In a study it can be noted that in Colombia if there is a market for jam sweet and exotic fruit

but there is no product with the characteristics of the jam but its composition is the

combination of fruits and tropical flavors, is for this reason that the offer is discussed types of

fresh fruit jam existing on the market.

The fruit spread is a pasty product obtained by cooking and concentration of one or more

fruits properly prepared with natural sweeteners and acidifying gelling substances, until a

characteristic consistency.

The jams are part of the basket to maintain a significant share of the household expenses

and a frequency of sustained demand. For the definition of that basket, the deEstadística

National Administrative Department (DANE) conducts regular surveys of income and

expenses with broad national coverage, describing the household consumption of goods and

services, separated items.

Based on the results of the survey it shows that 20 years ago Colombian households

generally earmarked about 50% of its budget to purchase food; Today, the percentage has

been reduced to 30%. That space has occupied education, recreation, transportation and

communications.

Currently the poorest 10% of urban population spends 42% of its budget to purchase food

and beverages, while at the other end, that is the richest 10% of the population said fraction is

reduced to 15% . This illustrates the greater freedom in consumption groups have high

purchasing power. According to the National Survey of Income and Expenses (DANE)

Marketing and distribution channels:

Marketing channels:Which customers targeted by the product are 100% of the population
used so marketing; They may be established as a place of purchase:
a) wholesalers in central markets.
Canning companies. In this case the goods to those companies that include in their portfolio of
products would be delivered.

b) Supermarket chains and hypermarkets.

In this case the jams would be sold to these establishments and they would be responsible for

selling them to the public in section canning shops and supermarkets.

Analysis of demand

Survey: This will be reflected in the single annex at the end.

Mix analysis.
 Product definition: It's a jam-based passionfruit and pineapple with tropical flavors,

this jam has the organoleptic characteristics of fruit jam but with the natural nutritional

content, has the advantage of being made from fresh fruits it can be placed on the market

as a product vitamin and nutritional conducive to healthy eating and balanced diet of

Colombians.

Price: To determine the price of the product is necessary, taking into account the price

of competitors in this specific case are different fruit jams and preserves, this can help set

the price to introduce the new product to market.

Promotion:Product promotion will be held with the help of prior market study, to

answer at what time and shopping sites it is advisable to promote and publicize the product

to the public.

Packing:The buyer prosecutes items for their presentation, these brindanprotección, shape

and quality products. For our product use glass containers for the following advantages:

a) Preserves the aromas and flavors

b) It may be subjected to high temperatures for sterilization

c) Dan characteristics that other materials are impossible to achieve.

d) Prevents contamination

e) They are reusable.

Square: thanks to the nutritional value of the product of passion fruit and pineapple jam

must indicate that it may have good customer acceptance of the objectives thus giving an

acceptance and easy introduction to the market.

 Advertising:To present the product to potential customers is initiated with tastings

accompanied with proper characterization and nutritional product table, the internet resource

to promote and publish information tastings, the product itself and its nutritional

characteristics are exploited. Schools are good hotspots with potential customers of the

product.
 Product life cycle

Source: (primary, 2010).

Analysis of consumer surveys of fruit jams with tropical flavors in Colombia.

METHODOLOGY:
The sample size for a survey design based on a simple random sample can be calculated by the

following formula, with a sample of 70 persons.

 two
t xpp
n
m two
Description:

n = Sample size required

t = Confidence level of 95% (standard value of 1.96) p =

prevalence estimated consumption of jam m = margin of error of

5% (standard value of 0.05).

the sample based on the number of population in the municipality of Villavicencio was selected.

Demand for fruit jam

1.) Do you think the product I just expose meets your description Create?

Product description.

ANSWER NUMBER OF PEOPLE PERCENTAGE

YES 70 100%
DO NOT 0 0

Conclusion:100% of respondents
agree that the description was given
to the product compared with the
product itself as it meets
expectations.
2.) Would you buy this product?

Possibility of purchase.

ANSWER NUMBER OF PEOPLE PERCENTAGE

YES 55 79%
DO NOT fifteen twenty-one%

Possibility of purchase.

Conclusion:21% of people said they did

not like the product and would probably
not buy it, showing that 79% of people
strongly agree with consumption and
buying that therefore analyzed this result
and conclude that there to carry out a
strategy to show us that was what they
did not like llevándonosasí to perform
the following question to know what the
reason.
 3.)
Choos
e
from
the
follo
wing
option
s
which
would
be
that
his
conce
pt
would
be the
most
releva
nt to
not
buy
our
produ
ct?

Aspects why not buy.

CHARACTERISTICS NUMBER OF PEOPLE

COLOUR fifteen
TEXTURE eleven
ODOR 10
TASTE 12
APPEARANCE 22

Aspects why not buy.

Conclusion: Of all the

characteristics indicated not to
buy, the most important was the
appearance with 31% this should
 be seen as the product should
always be eye-catching to
customers and whether you
should consider a change in the
recipe for best results make a
new to improve this strategy,
although customers do not
respond that would not buy.

4.) How often do you buy this product?

Purchase frequency.

ANSWER NUMBER OF PEOPLE PERCENTAGE

WEEKLY 10 14%
BIWEEKLY fifteen 22%
MONTHLY 33 47%
EVERY 2 months or more 12 17%

Purchase frequency.

Conclusion: Of all the

people surveyed can be
inferred that 47% of the
sample would like to
buy monthly jam, and
that means we have to
 produce much volume
at the end of the month.

5.) With a presentation of 250g per bottle, how many bottles would be willing acomprar
month?

Table 6: Number of purchase.

ANSWER AMOUNT OF PEOPLE
1 VIAL 55
2 bottles 12
3 BOTTLES 3
4 BOTTLES OR MORE 0

Purchase amount.

Conclusion: Of 70
respondents, whose sample is
 100% 79% said they would
be willing to consume 1 bottle
of 250gr each month, which
tells us to increase
consumption through a
strategy to help increase the
volume .

6.) What price are you willing to pay for this product?

Product price.

PRICES NUMBER OF PEOPLE

$ 2,000 - $ 3,000 40
$ 3,500 - $ 4,000 22
$ 4,500 - $ 5,000 8
$ 5,500 - or 0

Price of the product.

Conclusion: the person

chose $ 2,000 - $ 3,000
which is the máseconómico
price compared to others and
if we rely on competition, it
is a fair price to compete in
the market with other jams
even people said during the
description would be willing
to pay more if the product
had an added value, but we
must look that this is not a
normal jam so costs increase
the price of fruit therefore
must make a launch strategy
expectation and raise the
price to $ 5,000.
7) It has consumed jam sometime in their life.
To start market research you need to know if the person consumes or not the product can be
occasionally in this case the results of the sample, it was found that 70% of respondents if
they consume jams and part indicates that 10% do not eat jam and another 20%
occasionally consuming jam.

20%

si
10% no
ocacionalmente

70%

8) How much jam consume a week, a month, a year?

Following market research, we asked consumers how much jam consume a week, a month
and the year, the following results were obtained, 15% of people tend to consume a jam of
the week, 62% of the survey mentioned that consume between 1 to 2 jams per month and
23% indicated they consume remaining 2 jams per year.

23%
consumen 2 mermelada al año
consumen 1 mermelada a la
semana
consumen de 1 a 2 mermeladas
62% 15% al mes
9) would you like to find marmalade selling 100% natural.
According to market research, if you will host customers by being a 100% natural.

10%

si
no

90%

10) Where they buy the product?

The next question was performed the respondent was on where to buy the product in this
case the jam, the results are as follows, 70% of respondents indicated that buys jam in chain
stores, according to data obtained 10% of respondents buy jam in stores near their homes,
remaining 20% of respondents indicated that they buy in different markets of the city.
 20%

almacenes de cadena
10% tiendas
supermercados

70%

11) Willing to try jam Tropimix two passionfruit and pineapple mixture.
Following the survey asked the respondent if he would be willing to try the Tropimix jam
because unlike traditional jam on the market, the data obtained are as follows: 90% of
respondents said that if I would try jam Tropimix , 10% end of respondent commented that
he would not like to try it for does not like what bittersweet.

10%

si
no

90%

12) What package do you prefer?

The encuetados were asked about the type of packaging more agreda them or like the jam,
the data obtained from this question are 60% of respondents mentioned that prefer glass
packaging in case presentation and 40% said they prefer plastic container for easy handling
and care not break so easily.
 vidro plastico

13) For you that is most important in a jam?

The most important thing a jam data throw this one question are: 58% indicated that taste,
10% mention the texture of the fruit, the other 10% indicated that the content was more
showy, 6% indicated the size and packaging, 10% indicated the price of the jam.

10%
sabor
6% color
precio
10%
envase
diseño
6% 58%
tamaño
10% textura
forma
 SALES PROJECTION (prices, costs, expenses, investment).

Investment plan.

INITIAL INVESTMENT PLAN

VALUE NUMBER OF VALUE
DESCRIPTION OF ITEM INVESTMENT UNITY UNITARY UNITS TOTAL
FEEDSTOCK (direct costs) FLASK 1580 3,600 5688000

ADEQUACY GLOBAL 5.000.000 5.000.000

MACHINERY AND EQUIPMENT UNITY 30,000,000 30,000,000
ARRIENDO 1 FIRST MES (DIRECT COST) GLOBAL 700.000 one 700.000
PREOPERATING (CAMERA YC, INVIMA REGISTRATION,
ADVERTISING,
GLOBAL 2,000,000 2,000,000
ETC)
MANPOWER (Direct Cost) UNITY 1088155 1088155
CONTINGENCY (Assuming the first month utilities) GLOBAL 350,000 350,000
TOTAL INVESTMENT 44826155
 Costs and expenses.

COSTS AND EXPENSES

MONT
UNIT QUANTITY H 1 YEAR 2 Year 3 YEAR
(Q)
DIRECT (Variable)
FEEDSTOCK (Inputs) 1580 3,600 5688000 68256000 75081600 82589760
WORKFORCE 756 3,600 2721600 32659200 35925120 39517632
SUPERVISION
MAINTENANCE 10 3,600 36,000 432,000 475,200 522720
PUBLIC SERVICES 60 3,600 216,000 2592000 2851200 3136320
PARTIAL 8661600 103939200 114333120 125766432
INDIRECT (Fixed)
RENT 700.000 700.000 8,400,000 9240000 10164000

DEPRECIATION 116,000 116,000 1,392,000 1531200 1684320

INVESTIGATION AND
DEVELOPMENT
200,000 200,000 2,400,000 2,640,000 2,904,000
(technical assistance)
ADVERTISING 300,000 300,000 3,600,000 3,960,000 4356000
ADMINISTRATION 2,000,000 2,000,000 24,000,000 26,400,000 29040000
SALES 800,000 800,000 9,600,000 10,560,000 11616000
TOTAL 21439200 153331200 168664320 185530752
 RAW MATERIAL COSTS DIRECTLY PRODUCING A MONTH UNIT

CATEGORY UNIT VALUE NUMBER OF UNITS TOTAL VALUE

Passion fruit 175 gr $ 300 3600 $ 1,080,000
Pineapple 175 gr $ 200 3600 $ 720,000
150gr sugar $ 200 3600 $ 720,000
pectin 50gr $ 300 3600 $ 1,080,000
250gr glass container $ 500 3600 $ 1,800,000
$ 80
Label 3600 $ 288,000

TOTAL COST $ 5688000

$ 1580 21,600
UNITY
Balance sheet.
 INITIAL BALANCE SHEET

ASSETS

Cash and Banks $ 6417755

Accounts Receivable $ -
inventories $ 8408400
fixed $ -
Furniture and fixtures $ 3.000.000
Machinery and equipment $ 24,500,000
Computer equipment $ 2,500,000
Depreciation $ -
TOTAL ASSETS $ 44826155

PASSIVE

A short and medium term

providers
 Bank obligations $ 30,000,000
Taxes
TOTAL LIABILITIES $ 30,000,000

HERITAGE

Capital
Social capital $ 14826155
TOTAL ASSETS $ 14826155

TOTAL LIABILITIES AND

EQUITY $ 44826155

STATEMENT OF INCOME
1
MONTHLY YEAR 2 Year 3 YEAR
18,000,000 216,000,000 237600000 261360000
SALES
360.000
(-) Returns and Discounts
17640000 211680000 233040000 256560000
OPERATING INCOME
5688000
(-) Costs of sale
 11952000 143424000 161371200 181307760
OPERATIONAL GROSS PROFIT
2718000
(-) Operating Expenses Sales
2,000,000
(-) Operating expenses admón.
7234000 86808000 101924400 175363080
OPERATIONAL UTILITY

(+) Non-operating income

(-) Non-operating expenses

7234000 86808000 101924400 175363080
NET INCOME BEFORE IMPTO

(-) Impto. income and complementary

7234000 86808000 101924400 175363080
UTILITY LIQUIDA
723400
(-) Reservations (10%)
6510600 78127200 91731960 157826772
NET INCOME
 MARMALADE PRODUCTION PROCESS

Then we will see the process of production and processing of our product, step by step to be followed to have our finished product;

like images of some machinery used in the process of elaboration: