Professional Documents
Culture Documents
by Student’s Name
Professor’s Name
University Name
City, State
Date
2
Table of Contents
I. Introduction 3
II. Discussion 3
Pay Not the Only Important Criteria for Employees 3
Corporate Brand Building Key to Hiring Knowledge Workers 3
III. Conclusion 4
IV. References4
3
Introduction
In the corporate world, hiring the right kind of employees has always been a major task
for employers. The amount of resources that are poured in hiring the best candidates are often
more than the revenue generated from each of these employed candidates over a period of time.
In recent times, the dawn of a concept called employer-of-choice is gradually changing the
corporate industry. This assignment mainly involves reviewing in detail two prominent works by
Branham, L. and Sutherland, M.M. Torricelli, D.G. and Karg, R.F. Following detailed research,
the aim of the assignment is to form a brief conclusion to this concept and its application in the
Discussion
The hiring and retaining of talent in businesses is one of the biggest concerns in the
corporate environment as well as government organizations such as the civic works, federal
authorities, cleaning and garbage treatment services, law and order, and so on. And most
organizations tend to copy what their competitors or other companies have implemented in the
form of strategies (Branham, 2005, p. 57). The first reference provided as study material mainly
aims to portray the fact that for employers to remain on the top of the retaining ladder, they need
to think out of the box and implement non-conventional strategies. This could lead to reduced
A checklist provided discusses how an employee can be considered as a perfect ‘fit’ for
an organization through its employer-of-choice practices. After a careful study of the checklist, a
distinct pattern can be mapped out. Making an employee feel more valued than the actual work
present, ensuring that he/she receives sufficient training and coaching, understanding employees’
4
expectations from a workspace, etc. are key features of this pattern. These are particularly
noticeable in the first case of the United Parcel Service study involving manager Jennifer
Taking into consideration the Australian Federal Police, the concept of a similar
engagement checklist can certainly be applicable for the organization. This is mainly due to the
fact that working in this sector is bound to be physically and emotionally stressful at times, and
hence employers should ensure that the selected candidates are ‘fit for the job’, which is a key
If the brand message of a company is highly appealing to potential candidates and skilled
people, they are most likely to be approached by such companies and get hired (Sutherland,
2002, p. 14). The second research material provided shines extensive light onto a detailed list of
factors that different candidates belonging to varying demographic segments such as age, gender,
and race.
development opportunities, and challenging work environment offering job security are two
factors applicable to the Australian Federal Police. An explanation for this involves the fact that
police jobs might be strenuous at the start and might require ‘employees’ to get used to tasks. If
appropriate training is not provided by the employer’s for such social and civic service related
occupations, a candidate might not stick around and soon start considering other options. In
addition, with such services demanding employees to provide results and ensure peace and
integrity is maintained, they might need to act in unconventional manners. This brings in the
Conclusion
employed in corporate organizations in order to hire and retain workers. However, the pointers
provide through the research material and discussed above are applicable to almost all
organizations, be it private or government ruled. And with changing work dynamics all over the
globe, companies need to understand that pay is not the only factor that makes an employee
satisfied; rather keeping him/her happy and respected at the workplace is what matters the most.
References
Excellence, 57-68.
Sutherland, M.M. Torricelli, D.G. and Karg, R.F. (2002). 13-20. Employer-ofchoice branding
for knowledge workers, South African Journal of Business Management, 33(4), 13-20.