1.

As a manager, how would you deal with the possibility that customer satisfaction does not
always lead to customer retention.

 In most cases customer satisfaction does not always lead to customer retention, simply
because, customers are already discontented with the products they get, or services they
received, as well as in this kind of generation many competitors have come to happen.
Sometimes customers find it more relevant not to use or ask for the product or services of
certain brand, or company, instead they want to patronize the product or service of the
competitor because of what we called “curiosity”.
 Customer loyalty is an important factor for customer retention. But, as a business how can
they able to uphold the loyalty of their customers? As a manager, it should influence its
subordinates to enhance further; it should dissuade its subordinates from contentment.
Businesses nowadays shouldn’t feel gratified for what they received, they have to move
forward, find ways to improve the products and services, innovate the products and services
offered, by these, it can help them retain their customers. Also, for some business out there
who wants to retain their customers it is appropriate not to give or let customer experienced
bad things on the products or services they get, no matter how great or long have you serve
them with your high quality of products or services, it is really easy to recall those bad
things rather than good things happened, for some people it’ll lead for discontentment. Aside
from that businesses should also consider what the customers ask for, because customers
know what they want, responding to their requests could lead to customer retention. And
besides, we are already in an era where technology is raging, it’s bright idea to use the
internet to provide more information about the business, the product they offer, service they
get, offers they avail, etc. even doing things like this could result to people patronizing it, and
even better they’ll stick with the business, by allowing the above considerations.