Our story began in San Francisco, where our founders met during their MBA program.

They connected over almond milk,

of all things, when they realized they each made it by hand for different reasons. Tony wanted fresh milk that fit with his
vegan lifestyle; Izzy wanted to reduce her carbon footprint by minimizing packaging waste; and Dave wanted to manage his
sensitivity to dairy. JOI was born from the shared goal of creating high-quality, delicious, and environment-conscious
plant-based milk that’s far superior to the stuff you’re used to finding at the local supermarket, without all the time and
energy of traditional homemade plant milk. What started off as a thesis project has evolved into our mission:

REIMAGINING WHAT WE CONSUME FOR TOTAL FOOD FREEDOM

Whether you’re committed to a plant-based diet and looking for high-quality protein sources; managing severe allergies
with from-scratch cooking for the whole family; or simply committed to eating food that’s good for you and our
environment; at JOI we believe everyone has the right to take control of what they consume. After all, in a chaotic world,
the way we nourish our bodies is one of the few things we do have power over.

AT OUR CORE, WE ARE A TEAM OF DESIGN STRATEGISTS WITH

A SHARED VISION TO ELEVATE FOOD QUALITY AND EXPERIENCES

We aspire to become thought leaders amongst our peers, inciting in our customers the curiosity of their food: where it
comes from, how it’s made, and the endless possibilities that can be unlocked with a bit of creativity. We aim to provoke the
food industry towards more sustainable practices and the possibilities behind plant-based foods.

HECTOR GUTIERREZ TONY JIMENEZ IZZY SHU DAVE KORSTAD

CEO Co-Founder / Co-Founder / Co-Founder /
Chief of Finance Chief of Brand Chief of Product

MIKE O’HAGAN ALI ALVAREZ CRISTINA KRISLAV ALE BRICENO

Chief of Director of Director of Operations &
Marketing Community Partnerships Strategy Analyst