EXECUTIVE SUMMARY

Product Description
BHOOMI-AAHAR
An eco-friendly fertilizer made up of human hair. Human hair fertilizer is more effective in
comparison with synthetic fertilizer. Use of our fertilizer will lead to reduction in soil
pollution and can provide better soil health. It is organic in nature.

Objectives:
 To replace synthetic fertilizer made up of chemicals with our organic fertilizer made
of human hair waste.
 To gain a substantial share in the fertilizer market.
 To ensure proper growth of crops.
 Our fertilizers maintain soil health.

Target Audience
 Plant Nursery
 Kitchen Gardens
 Small Farmers

Marketing Strategy
 Awareness Programs
 Gram Panchayat

Opportunity
 Organic fertilizer market has huge opportunities for faster growth.
 Less number of competitors.